Why A Mobile App Is More Gratifying For Marketing Than A Website

Mobile application development company

Having an exclusive app for your business takes brand marketing to a whole new level. Apps are not just used by business giants like Amazon and eBay anymore. Almost all kinds of businesses are now enhancing their marketing strategies and expanding their customer domain with mobile apps.

With the continuous growth in mobile marketing, more and more businesses are joining the mobile app culture to connect with new customers and drive more traffic towards the business. Mobile application development helps to generate repeated business, increase sales through product promotions, and provide a continuous help desk to the customers for support.

  • Mobile Apps Enable Shopping On-The-Go

Mobile apps reach the target audience and let them shop for the latest products from anywhere and at anytime. Every time users come on the app, they think of your company. This means that whenever they are in search of a product or a service, chances are high that they will reach out to you. Having an app helps to place your business in people’s pockets and creates a strong relationship . You may hire iOS developers or android developers because mobile devices are nowadays selling like hot cakes.

 You need to ask yourself, where does your business stand a chance in such a competition? Are you adapting according to the needs of your audience or are you waiting for the rivals to get apps and take away a big chunk of potential customers?

  • Mobile Apps Are The Future Of Marketing

As far as the future of mobile marketing is concerned, apps are becoming a new frontier for shopping. Lay down all the promotional text messaging services and simply make the most out of robust mobile apps. Currently, there are more that 1 billion smartphone users in the world. More than 65% of search engine queries are reported from mobile devices as compared to computers. This gives a clear picture that app development is not just for a big business but smaller ones as well.

  • Make Your App A Social Platform

If smart phones are the first obsession of people today, the second one is undeniably the social media. The world is obsessed with social media and it is a great plan to be a part of the obsession. Adding up features like commenting, likes, messaging etc. helps to enhance the social standings of the brand and even the app goes viral.

 People spend a lot of time on social media. By providing them an app that allows them to shop along with social media integration will keep the customers engaged. Adding social features to the app is a great way to market your products. With in-app interactions, customers are able to review and share products with their friends instantly.

Bottom Line

 Mobile app loads and operates much faster than a regular website. It takes only a second to launch and let the shopping process begin. On the other hand, a website can take significantly longer time, especially if the mobile user has weak signal reception. Mobile optimized websites may serve the business purpose, but they cannot replace the qualities of an app.

How to install Android SDK on Windows & Mac OS?

Thanks to the latest package from Google Inc. installing the Android SDK (software development kit) has become far easier. This one SDK file will give you almost everything that will help you communicate with the with your mobile phone via the USB port. The SDK files consist of several tools like ADB (Android Debug Bridge) and Fastboot which will make your communication stronger and stable.

Android App Developers

If you are planning to use SDK for Android app development, then this article will assist you in installing the SDK on the Window and Mac OS.

Getting started with the Android SDK

You can download the SDK file directly from the Google. The file downloaded from the web is compressed. Thus you need to be familiar with the compressed files- and should also know how to extract the necessary setup files from the folder.You need to extract your compressed file into the following locations:

  • Windows: The root of your C: drive

  • OS X: Your home folder

  • It will be good that you rename the extracted folder to “Android development”, this will make your rest of this guide and your time with the SDK quite easier.

Installing Android SDK on Windows

If you are still using the previous version of Windows, then you can no longer set the PATH in the autoexec.bat or autoexec.nt file. Make sure you update your system’s Environment Variable settings. Here’s how you can do it on a Windows 8 powered machine.

  • Click on the Start Key of your keyboard

  • Type Environment Variables in the search box

  • As you will type, you will see an option to Edit the system environment variables. Select it

  • An environment variable window will open, choose the PATH line item in the Systems Variables Sections, then click on the Edit button.

Add the full path to the Android SDK Tools and Android SDK Platform-tools folders in the edit box which is separated by the semi-colon. The path file should look something like this:


Installing Android SDK On Mac OS X

Android App Development Services

You need to set your PATH variable on the machine powered by the Mac OS X in your bash profile. Doing so is quite easy, and all this is included in one file. In the home folder, there will be a file named .bash_profile. Open it with the text editor. Once it is opened, you might see a blank file, or it may contain some other information. All you need to do is to add a couple of lines on the top of the file:

  • export PATH=”$HOME/Android/tools:$PATH”

  • export PATH=”$HOME/Android/platform-tools:$PATH”

Save the file, and then reboot your computer, so the new PATH is sourced properly.


After some recent updates, the Android SDK has become more stable and compatible with both Windows and Mac OS. It will be good that you correctly read the instructions before installing it on your PC or laptop.

Apple Music For Android is Officially Ready After Spending a Long Time in Beta Version

Last year, there was a great buzz about Apple subscription music service to Android users. But now Apple is all set to launch its new product for the masses. This is great news for those Android users who had subscribed to Apple’s paid music, as now the Android version is out of beta. It is now available on the play store, and can be said that it is officially released for everyone. The new launch coexists with the latest release of the Apple Music Android update which brings the app to version 1.0. This has added some essential changes to Apple’s latest Android app and has further motivated for mobile app development.

Mobile app developemnt
It is now expected that the Apple music for Android will boost equalizer setting as well as unnamed performance, playback and stability improvements. The equalizer settings were not initially ported from iOS platform because it is not present in the original version of the application and can be found in the settings of iOS application.

It has given users maximum control over the manner in which they play content purchased through Apple Music and iTunes. Isn’t it great that you can yourself adjust the bass and other levels of music types, such as classical or rock? Not only this, the new Apple Music for Android will also be offering a home screen widget, which will allow you to play and download music to an SD card. The app is also recently updated with video playback and family plan features. It is nothing but an advanced music recommendation system. All in all, we can say if you’re using the iOS version of Apple Music you’ll probably be more happy with its Android port.

Apple Music for Android in Beta testing was for approximately one year which has polished the expectations of the users. Although it is a rare move for Apple, which has typically restricted its services to the iPhone or iPad users. Of course, Apple is not alone in the race! There are many competitors such as Spotify, Pandora, Amazon Music, who are focusing on music-streaming business. Therefore, one potential way out for Apple Music to flourish and convince Android users is to switch to iOS and purchase music from iTunes.

Wrapping up

Apple music has swept many people. In June 2016, it was discovered that Apple has signed up 15 million paid subscribers a year after its launch, which is pretty good! But it is still very far away from its competitors like Spotify who have pooled 30 million of subscribers in half a year. It is great that both the companies, i.e., Apple and Spotify give free trials to its users, but just for three months and a month respectively.

Currently, it has 3.3 ratings on Google Play Store and found several bugs like unexpected crashes, music not found, etc. It is soon expected that Apple will respond to these complaints. Till then, for those who are enjoying it, let your music play!

Unravelling the Prime Tips of UX Designing In Mobile Apps

With the burgeoning smartphone technology, UX plays a vital role in the mobile application success. It has excellently intensified user satisfaction and has put more efforts on its usability and accessibility. A mobile app is considered successful only after creating an impressive design or adding enhanced functionality. Therefore, it is well said, that a perfect mobile application is a combined effort of several factors. In which, UX revolves around application’s screen sizes and hardware specifications.

 Mobile App Development

Therefore, it has become crucial for mobile app development companies to focus on developing a widely compatible, qualitative as well as performance centric mobile applications for the users. So here in this post, we have discussed some important UX strategies that may assist you in the mobile app development and can help you to produce a perfect mobile app model.

1. Research, Research, Research

Before diving deep into mobile application development, it is significant to understand what does your market demands. You cannot simply put down your head, and start building. Understand whether there is a need for such application or not. Is your market big enough to earn money? Who are the competitors? Research and analysis may help you in making assumptions.

 2. Listen to the viewpoint of every user

Listen closely to the feedback you receive from everyone you test or pitch. But never feedback from each individual piece of feedback. Take your time to judge over the arguments. It is necessary to do this, or else your product will suffer from lack of focus.

 3. Don’t get Settle on Compromises

It is not always necessary that you’re happy with the results, or flow or designs. But it is the best what you can do for your users. Right? But we would suggest, never time limit your creative process. Try to keep your user experience or design in the front seat of your app vehicle. Don’t be scared of trying it harder than the next time unless you get what you’re looking for. Make sure to give yourself enough time to test and play around with different ideas, flows, and wireframes.

 4. Stay Focused

At the time of developing a mobile app, it is paramount to stay focused. It is well said that it is very easy to lose focus on the product but plenty of days passes on to perform other necessary start-up roles. So forget that there is nothing to market nor sell anything without an impressive and valuable product.

 5. Focus on Simplicity

Always remember, most of the new users are interested in smooth and seamless functionality rather than its appearance. Make sure to offer straightforward in-app purchase, faster registration, etc. Remember, to focus on what your users are expecting and how you can meet their expectations with your mobile application. Avoid adding the unrequired information within your application, or it might mess up your app’s design.


So, that’s it for now! Hope that the strategies covered in this post will assist you in maximizing the user experience of your target mobile customers.

From Fitness To Social Network, Pokemongo Covers All

With around  15 million downloads, PokemonGo is supposedly quite a successful mobile game that we have come across. Perhaps it’s not just a game and has extended a level ahead that accounts for the success of this app. We have been talking about different genres of mobile apps. However, hybridization in mobile apps is something rare. Well, to take mobile apps to the next level we can now see intermixing of functionalities in order to create a comprehensive platform that takes care of not just one of needs.

With so many people entering in the mobile app development world we need a watershed that can help us to that can break the stereotypical app development ideas so as to maintain the zest among the users. This is the reason why  iOS or Android App development services need an extension strategy that can maintain the zest among the audience alive.

Therefore, it is the time to extend all the all the functionalities making mobile apps quite a handy tool for development.

This is the reason why we have attractions such as Augmented reality, gamification and social media integration that are emerging out to be new savior of the technology.

Adopting augmented reality

Pokémon Go has officially been credited as the first official AR; although we have few apps that are gaining credence such as McGonigal’s I Love Bees that aims to market Microsoft’s XBox game Halo. Along with this, we have several “Gamified” apps that have been quite successful such as Foursquare that has been getting criticism among lot of communities for offering inappropriate meaningful rewards and other stuff.

We can say that the Pokemon Go, which is a  AR game, is sheerly inspired by the Pokemon video games which is all about exploring and collecting which also deliver an optimistic social message which is mixed with storylines.

How would you improve it?

One of the main attraction of this game is that allows you to go for socially interact with people surrounding you thus opening you up for new connections. Moreover, this has become one of the biggest attraction among the developers. There are some social interactions that happen around the game which is quite good as it brings real world goodness to our stores.

How can we link augmented reality to our app ideas?

Now that we all have heard a lot about augmented reality and looking at its apparent advantages there are a lot of people who might be thinking about entering into the development. Social stimulation has become one of the most sought after requirement, and this is the reason why real world is taken and entered into the games.

Along with this, we have non-player characters that are projected around us in the real world and helps you to create an environment where you do cannot make our the difference between the real and imaginary characters, and this will help you to create a mystery.

What makes PokemonGo an inspiration for modern mobile apps?

PokemonGo, however, covers various genres and encourages people to walk which we hardly do. Apart from this, it is a geolocation-based app that gives you a reason to go out and also interact with people. This further encourages team ship and allows you to develop the form new connections.

Bursting The Costing Myths In Mobile App Development

One of the biggest misconceptions which is lingering around in mobile app development world is that developing a mobile app is quite a costly affair. Though I won’t say that developing a mobile app is a penniless job, however you would certainly not need fortunes to make a mobile app. Wherein considering the benefits that they offer is covers up the complete costing factor you need to be aware of the. Mobile apps are no longer just for the entertainment purpose but have now become a major business carriers.

Business owners have started taking mobile app quite seriously as this has the business owners to reach quite easily to their users. Looking at this extensive reach of mobile apps we can see that the business owners need to enter into mobile app development quite seriously. Development cost is a prime discuss  and obviously cost of recruiting a professional Android app developer is a major concern.

The biggest myth! Mobile apps aren’t for Small Businesses

An analysis carried in 2015 of 40, 402 app that were created with app development platform found that it was “expected” businesses for instance gyms, hotels, politicians, golf courses and even plumbers are rising in the development. What is the reason behind why these industries are building more apps, and this is the ease of building apps increases? As we know that it has become quite easy to develop mobile apps, therefore we can see that the potential functionality also increases.

Apart from this, there are several one-off investments such as in-app payments can help them save money for long-term investment and also cut shorts the amount of time it spends in order to fulfil the orders, complete the bookings and take payments. For those who wish to meet their potential clients at several locations, they can easily display data as well as portfolio offline by making use of an app is what that is responsible for finishing a sale or losing a prospect to your competitors.

Cost incurred in developing a mobile app depends of several factors and hence varies regarding requirements. Costing depend on the size of the apps, support, maintenance, content, are certain major points that comes into play while designing the app. Furthermore, cost of the app also depend on what kind of development are you are opting for such as in-house outsourcing a development firm. As discussed earlier certain factors are responsible to certain factors that come into play that determine the cost of developing a mobile app. However, these factors are quite similar for Android apps.

But there are certain apps that need some extra paid tool that costs some extra costs. This is the case with Android games and those apps that require any additional security features or graphics which are beyond the scope of Android app development environment.

The total cost of the app comprises of the following factors:

Hiring the developer:

The cost of hiring a developer depends on the technical expertise as well as the experience rendered by the developer. However, the nominal cost of hiring the developer is a monthly fees of $100 or $ 5-10 per hour.

The resource that you spend in gathering the user’s requirement for the app is quite big. Further, you need to carry on surveys as well as campaigns on staff that requires you to complete this job.

Designing and developing the app:

The design and development cost is the total amount which is spent on the remuneration of the developer and the design as well as other licenses that one might purchase.

Testing the app:

Development through the most essential but not the sufficient condition for developing the complete app. Mobile app testing is one of the primary requisite that involves money. Improper mobile app testing further results to unnecessary deadline delay and cost overruns.

Having a proper marketing strategy:

For this, you need to have a fixed budget for marketing your Android app through CPI, CPM and other things. An app without a proper marketing strategy will be lost in this vast ocean, so as to have a guaranteed success you need to be highly competitive in the industry.

Bare Bones:

When it comes to native app development, we know that the cost incurred is much more when compared with cross-platform app development. For those who do not wish to compromise with their quality must go for native app development which certainly is not the big task if done with proper planning.

Optimizing A Website For iPhone via jQT: A Complete How To Guide

The popularity of the iPhone is not hidden from anyone and it is rapidly increasing with each iteration of the Apple iPhone. Its formidable fan following is an absolute epitome of the successful iOS mobile app development platform. Moreover, since, Apple has consistently endeavored (and continues that) to ensure a healthy app development, every iOS developer can efficiently make strives to get their app in the Apple App Store.

There are several blissful development tools that augment an absolute iPhone mobile app development. However, among all the tools, the jQT (which was formerly known as jQTouch) is an ultimate web app development framework. The jQT is an open source framework that offers utile features for developing mobile web applications. Initially, there were two themes available to it, including the Apple iPhone 2007 theme and their personal theme. This framework facilitates developers to conveniently create web applications with native look and feel of a targeted device; furthermore, it is touch optimized, which further makes it a viable choice for the iPhone app development. The jQT is also popular as a jQuery plugin that makes iPhone app development blazingly fast and easy.

The upsides of implementing jQT

  • Small learning curve
  • Lightweight framework, works at blazingly high speed
  • A huge community support
  • Simple and easily understandable source code
  • Offer all the touch-optimized features, so that you can target the latest touch screen devices

How to create an iPhone optimized website version by using the jQT
For those who are interested in creating a website that is optimized for the Mobile Safari browser, here is a resourceful guide for you.

Prerequisites for optimizing a website to efficiently reach colossal iPhone users are:
Download the jQT libraries
Code editor
Webkit browser (Safari)
iPhone device

Once all the aforementioned things are available at your end, you can begin the mobile app development process.

1. For the Header part
Create a new HTML document with simple structure, including head and body, and save it as index.html.
Within the head structure (that is, between the <head> and </head>), add the following lines of code.

<meta name=”viewport” content=”width=device-width; initial-scale=1; maximum-scale=1.0;” />

Here, the viewport meta key has been used to overhaul the visual appeal for the Mobile Safari in a desired fashion. The initial scale holds the value for scale that will showcase the content when a user visits the site for the first time. With the maximum-scale and minimum-scale, the zoom in and zoom out strength has been defined.

Now, the next step is to link both the JavaScript and CSS files together. It can be linked with the theme stylesheet that holds all the basic features that you want to represent in your website. This can be done by implementing the following code.

<link rel=”stylesheet” href=”css/jqtouch.css” type=”text/css” media=”screen” />
<link rel=”stylesheet” href=”css/theme.css” type=”text/css” media=”screen” />

Once it is done, you must integrate all the references to the appropriate JavaScript files, and create a file in the JavaScript directory and save it as global.js. Also, link the jqtouch.js and jQuery 1.3.2 min.js together.

2. To initialize jQT

Now, you will need to insert a few essential UI components in the global.js file. These include,
StatusBar – When a user will operate the app in full screen mode, it will represent the status bar.
addGlossTolcon – This will create a glossy effect on the icon.
Icon – This includes the icons of the home screen.
PreloadingImages – It comprises an array of image locations. This array is supposed to be passed before the page loading is accomplished.
StartupScreen – This will open the app in full screen mode.

This can be defined and set in the jQT as,
var jQT = new $.jQTouch({
icon: ‘jqtouch.png’,
addGlossToIcon: false,
startupScreen: ‘jqt_startup.png’,
statusBar: ‘black’,
preloadImages: [

3. For creating home page content
In jQT, all the superior div id on a page are treated as its page of content. In the below mentioned code snippet, we are adding links to easily access the “About” page, “Contact Us” page, and so forth. Here, all these pages are considered as its own page.

<div id=”home”>
<div ><a href=”/” id=”logo”>JQTouch</a></div>

<li><a href=”#about”>About</a></li>
<li><a href=”#contact”>Contact</a></li>

4. For beautifying the content
To make the website content appear more appealing and engaging, you can enhance its look and feel in a desired fashion via CSS. Simply add the following code fragment in the main.css file and get an Apple optimized theme. However, you may change the color, size and other styling attributes to create a unique look and feel.

Code Snippet:
body {
background-color: #e5e5e5;

background: #888;

.header a{
background: url(‘../jqt/img/logo.png’) no-repeat;
height: 50px;
width: 150px;
display: block;
margin: 10px auto;

#home ul.menu{
margin: 0 5px;

#home ul.menu li{
background: #333;
border-bottom: 1px solid #000;
font-size: 12px;
list-style: none;
padding: 5px;

#home ul.menu li a{
color: #FFF;
text-decoration: none;

With this tutorial, you will get a version of your website optimized for iPhone. As far as styling is concerned, there is no limitation as such. You can implement as many div as you want in the HTML and create a design that best suits your requirements. Furthermore, you may make appropriate changes in the code included in this guide to create a fresh visual appeal.