Android App Development- Best Way To Reach Out To Huge Audience

In the past couple of years, there has been an increase in the production and distribution of the mobile applications that too on the global scale. Even the number of smartphones (mobile & tablet) users have also skyrocketed. People have been downloading millions of applications for a variety of purposes such as communication, education, business promotion, gaming etc. You name it and you will get a suitable app.

Android application development

There’s an international acclaim for the versatility of Android Apps Development at large. Several users have been found that are deploying mobile applications for their respective domains of interests and has turn out to be highly rewarding.

Why Android?

When it comes to selecting the mobile platform to develop an app that boosts the business performance or offers a communication service then there are some really strong reasons to consider the Android platform for your app development process.

If you are an owner of a multinational firm and have a big name in the industry then for you, it’s not a big deal to go for all the different platform available in the market. But in the case of small ventures or start-ups, it’s a bit tough for them to invest in different operating systems. This is why business development experts suggest building an Android-compatible app.

At present Android owns the largest share in the app development industry and has billions of users spread across the globe. Because of its large user base, you can quickly reach out to a huge audience in a hassle-free manner. Another thing that grabs attention is the low production costs involved in the app development process. Compared to iOS, you can Hire android developers app at affordable prices.

The good thing about developing an app on this particular platform varies depending on the requirements of the client. The primary reason behind developing an app is to earn revenues and to do so you need to come up with an engaging app so that you can attract a good amount of users towards your app.

Android Advantages

Given below are the advantages of using Android for your app development:

  • Quick portability to other mobile operating systems.
  • Fast accessibility of the app after fixing bugs on Google Play Store compared to the Apple’s App Store.
  • Option to release in alpha and beta versions of the app to selected users.
  • App development can be done on Windows, MAC and Linux.

However, before starting an app development process, you should perform a thorough market search so that you can locate the best service provider for your project. Consider some parameters like developer’s reputation, quality work, experience, previous projects, clientele and tools used while creating an app. You should make sure that the firm which you are appointing for your project should meet your expectations and budget as well.

Before rolling out your project, it will be good that you discuss everything with them and provide them with a time frame. Approach several firms, shortlist few and then choose the best one for your project.

The Latest Mobile App Monetization Strategies Of 2016

With the rise of fiercing competition in the app store, 93% of the mobile application are downloaded for no cost. It is heartbreaking but true that only a handful of free mobile apps actually make enough money to sustain in business competition. The paid mobile applications do not sustain in the market because they cannot find attention from the users. If you’re under an impression that subscription alone can do wonders in application download numbers, then you’re mistaken! Apart from subscription, there are too many other things which can contribute to making your app a big hit.

Remember, all applications are different. It varies from users usage and competition level, thus, resulting in diverse monetization strategy. It can be a situation where what works for iOS development company may differ for other competent Android development company. This can be considered as a simple principle while devising a monetization strategy.

In the past few years, we have witnessed an unprecedented number of people rushing to develop mobile apps. The major reason behind developing apps is earning revenues. If you examine the mobile app revenue from 2011 – 2015 and forecasts the same revenue till 2017, it will give you a rosy picture.

Mobile App Monetization Strategies Of 2016

Here are some highlights of the previous years results:

1. The maximum growth was recorded in 2012, out of which iOS contributed majorly. It is because iOS launched iPhone 5 recently.

2. The revenue reached 445%, between 2011 and 2015.

3. By 2017 it is expected to jump by 69% over 2015 revenue.

Here is The Developer Economics Q3 2014 Report. According to the report:

1. The majority of mobile applications business could not survive or are at the borderline.

2. Half of the iOS app developers and 64% of the Android app developers are going below $500 per app per month.

3. Only 1.6% of the mobile apps earns the revenue more than $500K per month.

4. Approximately, 69% of the mobile app developers struggle to sustain full-time development from the app revenue only.

So in order to sustain in the competition, one needs to do planning strategically. You need to consider app dimensions from various prospectives. Consider the following questions:

1. What problem does your application will serve?

2. What is the USP of your mobile app? What will entice users to pay for it?

3. What business model will you use for your mobile application?

4. What is the worth of your application? Will the users be willing to pay for additional features in your application?

After you get correct answers to these questions, the next step is to proceed with app business model. Here we have discussed few famous business models that you can explore to make a right decision.

1. Free with Built-in Apps

This is the most popular approach and drives high user acquisition. To get the more features of the same application, the user can upgrade to the premium app by paying a subscription fee. This approach is good up till your free version offers some useful features and content.

2. Paid Applications

It charges money to download this application. It earns money with new users subscriptions. The paid application should be feature riched and must be able to solve users complex problems. Your marketing team must be rigid enough to convince users to buy your app instead of searching for free substitutes.

3. In-App Purchases

It is considered as a profit sharing model where users can purchase anything like consumer goods and possess commodity model.

4. Subscriptions

It is basically concerned with content-based applications. Whereas some of the content pieces are available for users for no cost, and for reading the whole content, users have to pay for full content.

5. Incentivized Advertising

Here you can let brands advertise your application and give individual promotional offers based on the activities of your users.It is basically applicable in gaming applications where certain users redeem their gifts and earn revenue.

Wrapping up

The above mentioned tactics are not enough to promote your mobile application. They should be considered with the combination of other tactics in your app marketing strategies to get the right results. With the enormous amount of applications across every niche, one cannot expect the right result of monetization strategy too promptly.

Issues While Upgrading Fairphone from Jelly Bean To KitKat

Fairphone is a leading Smartphone development company that strives to design and develop outstanding product while ensuring high end quality. This social enterprise was founded in 2013, and has delivered Smartphone FP1 in 2013 and FP1U in 2014. Both the devices possess the Android 4.2.2 (which is popularly known as Jelly Bean) platform.

Now, the question is that when the Android applications development platform has expanded its capabilities with the versions 4.4 (aka KitKat), why Faiphone is not upgrading to the superior version of Android. However, to foster advanced technology and latest improvements, it is imperative to use the latest platform as the base.

The company has answered their disappointed consumers with a few reasons that are hindering it for this clear upgrade.

Efforts from external parties is needed: They explained that to get an update to the Android KitKat, a support from the external parties is also needed. These are the production partner of Fairphone (Changhong) and the chip-set producer (Mediatek).

Preferences of support provider: There are certain devices that are developed by other manufacturers but exhibiting the same OS as the Fairphone FP1 that are expected to get phone updated to Android 4.4 in a few more months. It thus is anticipated that Android support provider are currently focusing on giant manufacturers. They are thus ignoring the small companies and leaving no other choice for those companies considering the latest platforms and design & developing hardware accordingly.

It is a complicated task: Upgrading an existing mobile OS to the Android 4.4 version is not a child’s play. It involves complete dedication and a lot of efforts. Let’s ponder into the steps involved in the latest Google Android version to a phone’s update.

a.) Google unveils the latest OS to a few platforms, certainly to the devices that are possessing their own flagship.

b.) Since, the chipset has to be customized properly in order to support the OS, the chipset vendors are thus required to build the suitable update. It must be incorporated with the suitable functions to support the latest version.

c.) Chipset vendors after creating the appropriate chipsets, forwards that to their customers (or ODMs). For the Fairphone Smartphone, the chipset vendor is Mediatek and ODM is Changhong.

d.) The ODMs further enhances the chipset to make it support their devices. This phase particularly consumes a lot of time. Since the production partner can’t proceed further until the chipset vendor accomplishes their task.

e.) The update can be delivered to the Fairphone community only upon the successful completion of all the aforementioned phases. This update notification is then delivered to all the devices over-the-air.

This represents that Fairphone is entirely dependent on the suppliers and its partners. Meanwhile, the company is seeking an alternative to update to the version 4.4 as soon as possible. Fortunately, the Android 4.0 (Ice Cream Sandwich) and Android 4.1 & 4.2 (Jelly Bean) are the most common Android version is running on a two-third of the total Android devices out there. This is why, users of the devices with aforementioned OS can enjoy the compatible applications for a little more time.