Why Business Organizations Should Prioritize Mobile App Development in 2018?

Let’s check some stats first from the global market and the top brands which have increased their sales tremendously using mobile commerce in the year 2017:-

 

23 % of the US retail e-commerce dollars money was spent via mobile devices.

 

Mobile Sales broke all records on Black Friday as 61 % of shopper’s visits to retailers websites originated from mobile devices.

 

47 % of consumers say that they prefer the use of digital payment apps versus cash (45%).

 

According to these stats the message is loud and clear that we should prioritize a mobile app strategy that will give your existing customers and potential buyers a reason to search, download, install and use your mobile app services.


In today’s digital age which is highly powered by internet and smartphones, the demand for Mobile App Development is increasing like never before. Now having a mobile app to represent their business has become the goal of every company and enterprise. All forms of services are now going to move to customer’s mobile screens and enhancing the customer experience.

If you are still not convinced about the important and urgency for mobile apps for your business, we are giving below some reasons for following this path and using mobile apps for the benefit of your business.

If you are a developer then also you should learn the skills which can give you an edge in mobile app development.

Hence if there is any trend that you should keep an eye on, it is the mobile app development, irrespective of your background, whether a developer or a businessman.

  • Mobile Commerce is Booming

As of 2018, mobile commerce or m-commerce accounts for more than 31 % of total sales, compared to 10% of sales in 2012. This shows the incredible growth which is happening in the space of m-commerce. Also the rates of mobile conversion i.e how many users actually follow through with purchases, have also surged by upto 30% year on year. Digital wallets such as Apple Pay, Amazon Pay, Paypal etch have become hugely popular increasing the conversion rate by uptp 10% and has reduced tremendously the abandonment rate. This shows that m-commerce is only going to grow in size in coming years. 

  • Mobile App is a Direct Marketing Channel

Marketing teams are always working to create new and effective marketing strategies. Today, a mobile app is considered the most preferred marketing channel that connects you directly to your target audience. If the marketing information is useful and easily readable, people will definitely get impressed by it. Using a mobile app, you can achieve all of your advertising goals. You can send new offers, discounts, promotions and information about new launches any time to the fingerprints of your mobile app users. You can also send push notifications and interact with your customers more closely.

  • Improves Customer Loyalty

If somehow you can make long term relationships with users then it will convert them into loyal customers. Although there are so many marketing alternatives like banners, facebook ads, YouTube videos, newspaper advertisements, official websites etc but it is not easy to track customers in these ways and customers too tend to forget us as time passes. A mobile app is a revolutionary thing as a mobile app can build a sincere and long lasting connection with your customers as you are always present on their phones through the app and keep reminding them about your presence. Ultimately, your customers will become loyal to your product or service.

Conclusion

As we have just discussed that in today digital market, no business can afford to ignore the importance of mobile apps in generating more business, in increasing conversion rate, giving options of fast and easy way to purchase to your users, making customers loyal and in getting maximum benefit out of m-commerce boom. Hence if you are running a business then you should prioritize the development of mobile app for your business as soon as possible in 2018 if you really want to get benefit, win many customers and boost your business.

How to Choose the Best Mobile App Development Technology?

There may be many reasons to create an app. May be you want a business app for your business or you are an entrepreneur and you want to implement a great app idea. Whatever is your reason you have to start from the beginning. Hence it is better to understand a bit about the technology choices involved so that you can be more informed when you discuss the options with your Mobile App Developer. 
So what are the options you have for Mobile App Development technology? First you have to decide what type of app will fit best for your requirements.
Mobile Application Development Company Appested Ltd.

Hence you should learn the difference between:-

  • Native Mobile Apps
  • Xamarin Apps
  • Hybrid Web Apps
  • Hybrid Native Apps
  • Progressive Web Apps

Native mobile apps (Java, Swift)

A native mobile app is written in the platform’s official language. For example:- Java or Kotlin for Android and Objective-C or Swift for iOS(iPhone/iPad). There are two languages for each platform. Java and Objective-C are old languages. Apple has created Swift to support iOS developers. Google started supporting Kotlin in 2017. Development in Objective-C and Java is more stable as Swift and Kotlin are still evolving.

If you want both an Android and an iOS native app, your developers will need to have knowledge of both of these two languages. Your developers will also have to understand the APIs provided by both platforms. Android and iOS apps are built in different ways hence their APIs are completely different.
Generally most of the native app developers are specialized in their technology of work i.e. Either in Android or iOS. Hence when you hire a company for native mobile apps, they will require two separate developers to do the work.

Apple provides its developer community with very good tools. Xcode is a tool which your developer will use to create your native  apps.

Earlier Eclipse was used for Android development with Java language. But now Android Studio is used for Android development which delivers similar quality of development support as Apple’s tool.

Windows Phone is at number three. It is strongly supported by Microsoft. Apps for Windows Phone are made using C# or VB.NET. Microsoft Visual Studio is a great tool for building an app.

Native Xamarin apps

Xamarin is a Microsoft technology. Using it the developers can use a single language, C# to build Android, iOS and even Windows apps. Hence it solves the language barrier. Although you won’t get two apps for the price of one as developers will still need to make it work on each platform but they will be able to reuse some of the code. Performance wise Xamarin app is equivalent to a native mobile app.

Hybrid Web Apps

Earlier it required lots of hardwork to build a separate apps for each platform i.e Android, iOS and Windows. Then there came an idea: what if we show a webpage that looks like a mobile app? That was like “Write once and run anywhere” approach. Ionic and Cordova let developers write web pages using this approach. The have access to camera, notifications and other features and they are written in JavaScript and HTML5. The web developers for these languages are easier to find and are cheaper than Java, Swift or C# developers.

But one issue with these hybrid web apps is that they can be slow.

Hybrid Native Apps

Hybrid native apps are new. They use JavaScript but they don’t show a webpage to the user rather they use native code for the interface which solves the issues of performance of these apps.

For that they need a bridge between the JavaScript and native code which can be slow. Newer frameworks such as React Native by Facebook has solved the slow issue by using a concept called virtual DOM which reduces the amount of data needed to go across the bridge. React Native is getting popular fast and a lot of web developers are now starting to build mobile apps using this.

Progressive Web Apps (PWA)

Progressive web apps is another category. They are mobile websites that can be installed on your phone and become an app. They are becoming highly popular as for them you don’t even need to visit the Play Store to install them. They can do almost all the things that normal apps can do using the powerful features of HTML5. But at the end they are still websites hence they may not be as smooth as native apps. Right now, progressive web apps can only be installed on Android phones but its looks like Apple will soon support it for iOS devices also.

Conclusion

We have discussed all major types of mobile apps hence now you can choose the one as per your requirements and preference. You can start with hybrid native app based on React Native. They are easier and faster to build than native apps. But if you really care about performance then build a native app and start with single platform i.e. Either iOS or Android. Also keep checking PWAs. When Apple starts supporting them they will be quite popular and useful.

Will There Be In Rise In The Demand For App Developers in 2017

According to the recently conducted market survey, the year 2017 will be fruitful for the mobile app developers. It is said that by the end of this year, the demand for app developers will grow five times and lots of new places in the IT sector will be opened too. Moreover, the research also suggests that mobile device (smartphones and tablets) sales will rise to 2.1 billion by this year.

This huge growth perspective will automatically increase the demand of Mobile App Developers who are capable of accomplishing all sorts of simple & complex app development tasks. The users nowadays look out for those apps which offer high performance and proper usability. So make sure your app excels in these two aspects. To create a huge user base for your app, you need to follow all the latest trends and also bear in mind the requirements of app audience because in they are the ones who will be using your app.

Mobile application development services

Most of the apps developed today are aimed for retail customers, Whatsapp & Viber being an example. As the result, more attention is now given to consumer-oriented compared to those used for work, called enterprise apps. Nowadays, app owners are also outsourcing their app development process as they get same quality services but at affordable prices. There are several offshore firms which have a team of experts who can handle all the app building tasks.

The primary difference between commercial and enterprise Mobile application development is that they are made for the users and later is created for internal functioning. Due to rising demand for app developers, it has become easier for the firms to rapidly develop, deploy and maintain mobile apps which help in meeting their requirements. It has also become easy to locate the best developer who offers excellent services at pocket-friendly prices.

Seeing the rising market competition, it has become essential for the firms to create an app so that they can easily reach out to the millions of potential customers spread across the globe. Moreover, an app also helps in building a brand image which is quite essential when you own a big brand. The rising importance of mobile apps has forced the marketing experts to keep this platform on top priority.

The scenario of the current digital workplace is changing every day. At present, every employee uses on an average three devices in their daily routine. It is predicted that in future it will increase to five or six devices with technology such as wearable devices and IoT (internet of things) are also gaining popularity. Each of the employees will then be provided with different apps, devices and processes to choose from so that they can complete their task in an efficient manner.

As a result, there will be a huge rise in the demand for app development within a short span of time. To tap into this market, several software development companies have also shifted to app sector as it promises great revenues and growth in the coming future.

Conclusion

If you are planning to come with a commercial or enterprise app then it will be good to hire someone who knows in and out of the app development process. Look for skilled & experienced developers for your project. 

Apple Music For Android is Officially Ready After Spending a Long Time in Beta Version

Last year, there was a great buzz about Apple subscription music service to Android users. But now Apple is all set to launch its new product for the masses. This is great news for those Android users who had subscribed to Apple’s paid music, as now the Android version is out of beta. It is now available on the play store, and can be said that it is officially released for everyone. The new launch coexists with the latest release of the Apple Music Android update which brings the app to version 1.0. This has added some essential changes to Apple’s latest Android app and has further motivated for mobile app development.

Mobile app developemnt
It is now expected that the Apple music for Android will boost equalizer setting as well as unnamed performance, playback and stability improvements. The equalizer settings were not initially ported from iOS platform because it is not present in the original version of the application and can be found in the settings of iOS application.

It has given users maximum control over the manner in which they play content purchased through Apple Music and iTunes. Isn’t it great that you can yourself adjust the bass and other levels of music types, such as classical or rock? Not only this, the new Apple Music for Android will also be offering a home screen widget, which will allow you to play and download music to an SD card. The app is also recently updated with video playback and family plan features. It is nothing but an advanced music recommendation system. All in all, we can say if you’re using the iOS version of Apple Music you’ll probably be more happy with its Android port.

Apple Music for Android in Beta testing was for approximately one year which has polished the expectations of the users. Although it is a rare move for Apple, which has typically restricted its services to the iPhone or iPad users. Of course, Apple is not alone in the race! There are many competitors such as Spotify, Pandora, Amazon Music, who are focusing on music-streaming business. Therefore, one potential way out for Apple Music to flourish and convince Android users is to switch to iOS and purchase music from iTunes.

Wrapping up

Apple music has swept many people. In June 2016, it was discovered that Apple has signed up 15 million paid subscribers a year after its launch, which is pretty good! But it is still very far away from its competitors like Spotify who have pooled 30 million of subscribers in half a year. It is great that both the companies, i.e., Apple and Spotify give free trials to its users, but just for three months and a month respectively.

Currently, it has 3.3 ratings on Google Play Store and found several bugs like unexpected crashes, music not found, etc. It is soon expected that Apple will respond to these complaints. Till then, for those who are enjoying it, let your music play!

Unravelling the Prime Tips of UX Designing In Mobile Apps

With the burgeoning smartphone technology, UX plays a vital role in the mobile application success. It has excellently intensified user satisfaction and has put more efforts on its usability and accessibility. A mobile app is considered successful only after creating an impressive design or adding enhanced functionality. Therefore, it is well said, that a perfect mobile application is a combined effort of several factors. In which, UX revolves around application’s screen sizes and hardware specifications.

 Mobile App Development

Therefore, it has become crucial for mobile app development companies to focus on developing a widely compatible, qualitative as well as performance centric mobile applications for the users. So here in this post, we have discussed some important UX strategies that may assist you in the mobile app development and can help you to produce a perfect mobile app model.

1. Research, Research, Research

Before diving deep into mobile application development, it is significant to understand what does your market demands. You cannot simply put down your head, and start building. Understand whether there is a need for such application or not. Is your market big enough to earn money? Who are the competitors? Research and analysis may help you in making assumptions.

 2. Listen to the viewpoint of every user

Listen closely to the feedback you receive from everyone you test or pitch. But never feedback from each individual piece of feedback. Take your time to judge over the arguments. It is necessary to do this, or else your product will suffer from lack of focus.

 3. Don’t get Settle on Compromises

It is not always necessary that you’re happy with the results, or flow or designs. But it is the best what you can do for your users. Right? But we would suggest, never time limit your creative process. Try to keep your user experience or design in the front seat of your app vehicle. Don’t be scared of trying it harder than the next time unless you get what you’re looking for. Make sure to give yourself enough time to test and play around with different ideas, flows, and wireframes.

 4. Stay Focused

At the time of developing a mobile app, it is paramount to stay focused. It is well said that it is very easy to lose focus on the product but plenty of days passes on to perform other necessary start-up roles. So forget that there is nothing to market nor sell anything without an impressive and valuable product.

 5. Focus on Simplicity

Always remember, most of the new users are interested in smooth and seamless functionality rather than its appearance. Make sure to offer straightforward in-app purchase, faster registration, etc. Remember, to focus on what your users are expecting and how you can meet their expectations with your mobile application. Avoid adding the unrequired information within your application, or it might mess up your app’s design.

 Conclusion

So, that’s it for now! Hope that the strategies covered in this post will assist you in maximizing the user experience of your target mobile customers.

Optimizing A Website For iPhone via jQT: A Complete How To Guide

The popularity of the iPhone is not hidden from anyone and it is rapidly increasing with each iteration of the Apple iPhone. Its formidable fan following is an absolute epitome of the successful iOS mobile app development platform. Moreover, since, Apple has consistently endeavored (and continues that) to ensure a healthy app development, every iOS developer can efficiently make strives to get their app in the Apple App Store.

There are several blissful development tools that augment an absolute iPhone mobile app development. However, among all the tools, the jQT (which was formerly known as jQTouch) is an ultimate web app development framework. The jQT is an open source framework that offers utile features for developing mobile web applications. Initially, there were two themes available to it, including the Apple iPhone 2007 theme and their personal theme. This framework facilitates developers to conveniently create web applications with native look and feel of a targeted device; furthermore, it is touch optimized, which further makes it a viable choice for the iPhone app development. The jQT is also popular as a jQuery plugin that makes iPhone app development blazingly fast and easy.

The upsides of implementing jQT

  • Small learning curve
  • Lightweight framework, works at blazingly high speed
  • A huge community support
  • Simple and easily understandable source code
  • Offer all the touch-optimized features, so that you can target the latest touch screen devices

How to create an iPhone optimized website version by using the jQT
For those who are interested in creating a website that is optimized for the Mobile Safari browser, here is a resourceful guide for you.

Prerequisites for optimizing a website to efficiently reach colossal iPhone users are:
Download the jQT libraries
Code editor
Webkit browser (Safari)
iPhone device

Once all the aforementioned things are available at your end, you can begin the mobile app development process.

1. For the Header part
Create a new HTML document with simple structure, including head and body, and save it as index.html.
Within the head structure (that is, between the <head> and </head>), add the following lines of code.

<meta name=”viewport” content=”width=device-width; initial-scale=1; maximum-scale=1.0;” />

Here, the viewport meta key has been used to overhaul the visual appeal for the Mobile Safari in a desired fashion. The initial scale holds the value for scale that will showcase the content when a user visits the site for the first time. With the maximum-scale and minimum-scale, the zoom in and zoom out strength has been defined.

Now, the next step is to link both the JavaScript and CSS files together. It can be linked with the theme stylesheet that holds all the basic features that you want to represent in your website. This can be done by implementing the following code.

<link rel=”stylesheet” href=”css/jqtouch.css” type=”text/css” media=”screen” />
<link rel=”stylesheet” href=”css/theme.css” type=”text/css” media=”screen” />

Once it is done, you must integrate all the references to the appropriate JavaScript files, and create a file in the JavaScript directory and save it as global.js. Also, link the jqtouch.js and jQuery 1.3.2 min.js together.

2. To initialize jQT

Now, you will need to insert a few essential UI components in the global.js file. These include,
StatusBar – When a user will operate the app in full screen mode, it will represent the status bar.
addGlossTolcon – This will create a glossy effect on the icon.
Icon – This includes the icons of the home screen.
PreloadingImages – It comprises an array of image locations. This array is supposed to be passed before the page loading is accomplished.
StartupScreen – This will open the app in full screen mode.

This can be defined and set in the jQT as,
var jQT = new $.jQTouch({
icon: ‘jqtouch.png’,
addGlossToIcon: false,
startupScreen: ‘jqt_startup.png’,
statusBar: ‘black’,
preloadImages: [
'jqt/img/activeButton.png',
'jqt/img/back_button.png',
'jqt/img/button.png',
'jqt/img/grayButton.png',
..
..
'jqt/img/loading.gif'
]

3. For creating home page content
In jQT, all the superior div id on a page are treated as its page of content. In the below mentioned code snippet, we are adding links to easily access the “About” page, “Contact Us” page, and so forth. Here, all these pages are considered as its own page.

<div id=”home”>
<div ><a href=”/” id=”logo”>JQTouch</a></div>

<ul>
<li><a href=”#about”>About</a></li>
<li><a href=”#contact”>Contact</a></li>
</ul>
</div>

4. For beautifying the content
To make the website content appear more appealing and engaging, you can enhance its look and feel in a desired fashion via CSS. Simply add the following code fragment in the main.css file and get an Apple optimized theme. However, you may change the color, size and other styling attributes to create a unique look and feel.

Code Snippet:
body {
background-color: #e5e5e5;
}

.header{
background: #888;
}

.header a{
background: url(‘../jqt/img/logo.png’) no-repeat;
height: 50px;
width: 150px;
display: block;
margin: 10px auto;
}

#home ul.menu{
margin: 0 5px;
}

#home ul.menu li{
background: #333;
border-bottom: 1px solid #000;
font-size: 12px;
list-style: none;
padding: 5px;
}

#home ul.menu li a{
display:block;
color: #FFF;
text-decoration: none;
}

With this tutorial, you will get a version of your website optimized for iPhone. As far as styling is concerned, there is no limitation as such. You can implement as many div as you want in the HTML and create a design that best suits your requirements. Furthermore, you may make appropriate changes in the code included in this guide to create a fresh visual appeal.

Why are Mobile Apps Instrumental in a Business’ Success

There won’t the slightest air of exaggeration if someone claims that ours is a mobile-age. Mobiles phones and well and truly invaded several spheres of our lives and going by the trend.

Businesses across the globe have been wise enough to cash in on this mobile frenzy and step on the wagon to empower their business and let it spread its wings further. While on one hand they are making sure they optimize their websites, on the other hand, they are also using the new-age mobile apps for optimizing the in-house operations so that they can be carried out in a faster and more efficient manner.

And, if you happen to be one of those business owners still searching for reason as to why you should give in to the trend and start using mobile apps for your business, here are a few compelling-enough reasons for your consideration:

You Can Access and Upload Data in Real Time

The operations might suffer from the low-speed-syndrome if you have to collect all the requisite information and data manually and then upload it to the server or any system where it’s supposed to be uploaded at. However, there are several mobile apps which automate the whole process and capture pieces of data like content, images, reports in different form, etc, in real time, without much ado. You don’t have to be on the field at all times as everything you need is right at your fingertips.

Make Payments More Efficiently

With the advent of technology, this ultimate Mobile App Development makes the whole processes of getting payments done, making payments, generating invoice, handling sales records through desktop computers has become a little more arduous for the liking. Moreover, the process is time consuming and you might as well ignore certain deadlines or delay certain payments beyond the acceptable time limit. But with an app like Square Card Reader, you can make payments through your mobile and with the PayPal app, the electronic invoices can be generated and sent from any place you want, anywhere you want.

You Can Work Offline

Because these apps allow you to collect all the data right on your phone, you don’t need to stay online all the time and can enjoy access to all the downloaded data from anywhere. Some apps also store your data in the cloud so that any issues with your phone or memory card doesn’t lead to any loss of data.

The Freedom of Customization

Mobile apps let you play around a bit since they give you a lot of free rein over how you wish your processes to be conducted. You can customize your company logo using mobile apps in order for it to be displayed appropriately in the mobile phones.

Mobile Apps Have Become More User-Friendly

One of the emerging trends has been that the mobile apps introduced by skilled Mobile App Developers are being made more and more user-friendly. The earlier generation of apps were seemingly too complex to be used by a host of people who were not exactly tech-savvy. But, realizing the significance they hold for businesses, the mobile app development companies have made serious efforts to make them more attuned to the technical expertise or the lack of it of the general audience.

Mobile apps have certainly become order of the day, and it is not hard to know why. Looking at the massive benefits they hold for us, it is imperative for the businesses to leverage their power and innovation for the benefit of their business in the long as well as in the short term. As we get more and more used to the mobile way of doing things, we can expect the apps to get more and more sophisticated and complex. Not to mention, they will continue to to delightfully surprise us in their own inimitable way.