Top Winning Features That Every Mobile App Should Possess

An array of apps come up daily in the app store and in the Google play store. Thousands of apps are launched on weekly basis across different categories. Every one of us knows that some apps are always on the top position according to their popularity. What makes them stand out from the rest?

Mobile Application Development

When we search for an app in the app store, we are shown some of the most popular apps and most downloaded apps in the result list. All the apps are according to the keywords we enter into the search bar. What makes the top downloaded apps stand apart from the rest and what makes other fail at the app stores? It’s all due to the difference in the way of mobile app development.

Here, we are going to discuss about some of the best features that define the success rate of any application. There are some must have features that should be there in every app:

1.Cross-platform apps should be built:

This is a known-fact that an app should be able to run successfully on every platform or device. iOS and Android OS is no doubt, the most famous platforms in the mobile app development. People love to try new things and this can urge them to move to Windows Phone and Blackberry. These 2 also have a formidable market. So, one should try to get apps built for all platforms irrespective of the popularity.

2. Mobile app developers should focus on stunning UI/UX:

Of course, the UI or UX is the first thing that a user sees and it is the first impression of your app on the user. It should be completely interactive and flawless as if like a liquid flowing in a tube. Talking about favorite apps is a very awesome thing. If someone likes a certain app, they will surely share it with friends. A clean interface is the best interface for modern day apps. There should be a comfort zone in the app. These factors should be kept in mind by the mobile app developers while building an app.

3. An App Should be kept Updated:

An app should always be kept upgraded according to the latest trends in the market of mobile app development. People hate obsolete apps. Wearable technology like wrist bands have come to the market which connect to mobile apps. If the mobile app developers don’t keep up with what’s in the market, then they can’t create successful apps for you! Updation is important because you need to give a new look and feel to the app to retain customers.

4. Security of an app is a major concern:

Say for example: You have an ecommerce app where users share their credit card details or for a sake, they share their phone numbers and other personal info. There are always chances of fraud and hackers can steal the information easily if high-end security is not taken care of.


It can be safely concluded that if you want the app for your business to be extremely successful, then these top features are a must for your app. Cross-platform functionality, User-experience of the app and seamless navigation of the app is a vital component of every app. The app should be updated at times every now and then. App should be secure enough so that customers can easily shop online on the m-commerce apps.

How To Check For The Potential Of Your Mobile App

Creating a mobile application and releasing it on the App Store or the Play Store are the primary steps of app development. There is still a journey ahead that would lead the app to become a success. Many mobile developers often release their new app and are often disappointed when the app under-performs.

Mobile Application Development Company

The market for mobile application development is brimmed with products that are not able to meet the user expectations.This may be due to a lack of value, low usability, irrelevant app design, and other common pitfalls. To avoid such elements of app failures, it is important to keep a track of the app performance.

An amazing app design and user experience are merely not enough if the overall app performance is on a low. A poor performing app may be able to bring in users by its appealing design but will not be able to retain them. If your app fails to deliver the concerned functionalities, the users will simply abandon the app.

Whenever your mobile app crashes, loads slower or hangs, it heavily affects the app retention rate. So, mobile app developers should give importance to such metrics. As a result, it is important to track the front-end and back-end features of the app to get a better understanding of the app performance.

The next important thing to take care of is tracking user data. If you are well aware of the target user base, it will be easier for you to understand the monetization behavior of users. Once you have this data, you can monitor the usage, conversions, ads and other app related aspects.

Mobile apps run on a wide variety of devices. Hence the developers concerned with the mobile application development must ensure that they are well aware of the primary user base in terms of devices. Keeping a check on the target devices like smartphones, tablets or wearable gadgets will funnel the efforts precisely so you can optimize your app for each device.

Session duration is termed as the period during which the user opens the app and exits it. This duration reveals if the app is engaging enough for the users to stay on it for a while. The more engaging the app would be, the longer will be the session length. You can make use of the user segmentation to find out which category of users are spending the most time in the app and the reason behind it.

A session duration lets the mobile app developers know about the weak areas of an app. For example, is the app is based on E-Commerce, a relatively long session duration may lead to cart abandonment and other sales decline factors. Here, the developers can reduce the steps within the checkout process. This will improvements the app usability and inevitably boost the conversion rates.

Transaction abandonment rate is a number of transactions that have been aborted in the app. This may be due to multiple reasons likelousy app performance or user experience. If this rate is on a rise, the app developers must make sure to work on the user experience to make it more engaging.

Is Your Mobile Application Ready To Get Published?

There are several ingredients that make a mobile app successful. Make sure you add all these in right manner else all your hard work will go in vain. Before you publish your app on Google Play or Apple’s App Store, it will be good if you make a post development checklist or things-to-do list.

Mobile application development company

Once you are done with Mobile application development process it’s time to publish your app on the respective app store. Well, it will be good if you hold on a for a minute, keep a cool head and ask yourself, “Is your app ready to be published?” The answer is probably “no”. Sometimes, the mobile app developer or app owner ignore few things which seem unimportant to them but in most of the cases these little things have a big influence on the success of the app in the long run. Here’s the list of some stuff which you should before submitting your app:

1. Add analytics code

This is crucial. You should look out for an analytics software which suits your needs and keep a tab on every single tap, click and the behavior of users. Most of the app owners prefer Google Analytics for measuring user acquisition & engagement. With this analytics code, you can quickly understand the user base & their expectations so you can tweak your app in future updates.

2. Set up code for tracking crashes

It looks quite unprofessional if you release an app which can’t track bugs & crashes. If you think that your app won’t have bugs or won’t crash? Then thing again?. After the completion of the Mobile app development, the app gets published on the app store. Your app reaches out to thousands of users who make millions of different tests a day and you just expect that everything will work fine.

3. Insert remarketing code

Have you ever wondered how you can reach out to the users beyond the app? With the help of a remarketing tool, you can reach out to the users who launched your app or made some specific action using the app. A re-marketing code will quickly collect the information about the users and will build a target audience for the ad.

4. Offer possible hints and explanations

Always try to tell the users what you are actually expecting from them. For instance, if you are asking them for their phone number, just put a little hint whether they should type the country code or just simply mention their number. Also when it comes to private data, you should always point out which information will be used.

6. Place correct and simple warning messages

In case there’s no internet connection, then you should point that out to the user so that they can check the internet setting. If you are asking about the user’s current location, then you should tell them to check the location or GPS settings. In case your app needs to access any feature then you should ask the user first.

Why A Mobile App Is More Gratifying For Marketing Than A Website

Mobile application development company

Having an exclusive app for your business takes brand marketing to a whole new level. Apps are not just used by business giants like Amazon and eBay anymore. Almost all kinds of businesses are now enhancing their marketing strategies and expanding their customer domain with mobile apps.

With the continuous growth in mobile marketing, more and more businesses are joining the mobile app culture to connect with new customers and drive more traffic towards the business. Mobile application development helps to generate repeated business, increase sales through product promotions, and provide a continuous help desk to the customers for support.

  • Mobile Apps Enable Shopping On-The-Go

Mobile apps reach the target audience and let them shop for the latest products from anywhere and at anytime. Every time users come on the app, they think of your company. This means that whenever they are in search of a product or a service, chances are high that they will reach out to you. Having an app helps to place your business in people’s pockets and creates a strong relationship . You may hire iOS developers or android developers because mobile devices are nowadays selling like hot cakes.

 You need to ask yourself, where does your business stand a chance in such a competition? Are you adapting according to the needs of your audience or are you waiting for the rivals to get apps and take away a big chunk of potential customers?

  • Mobile Apps Are The Future Of Marketing

As far as the future of mobile marketing is concerned, apps are becoming a new frontier for shopping. Lay down all the promotional text messaging services and simply make the most out of robust mobile apps. Currently, there are more that 1 billion smartphone users in the world. More than 65% of search engine queries are reported from mobile devices as compared to computers. This gives a clear picture that app development is not just for a big business but smaller ones as well.

  • Make Your App A Social Platform

If smart phones are the first obsession of people today, the second one is undeniably the social media. The world is obsessed with social media and it is a great plan to be a part of the obsession. Adding up features like commenting, likes, messaging etc. helps to enhance the social standings of the brand and even the app goes viral.

 People spend a lot of time on social media. By providing them an app that allows them to shop along with social media integration will keep the customers engaged. Adding social features to the app is a great way to market your products. With in-app interactions, customers are able to review and share products with their friends instantly.

Bottom Line

 Mobile app loads and operates much faster than a regular website. It takes only a second to launch and let the shopping process begin. On the other hand, a website can take significantly longer time, especially if the mobile user has weak signal reception. Mobile optimized websites may serve the business purpose, but they cannot replace the qualities of an app.