What are the Key Reasons for Keeping Mobile App Development on Top Priority?

In last few years, Mobile apps have become extremely popular and now everywhere and for each business, we see mobile apps. Whether it is business, users or enterprises, everyone is keeping their focus on mobile apps. Also the trends in the mobile app development market keep on changing hence the developers have to keep them updated with latest trends to deal with the ever-increasing competition.

As the field of mobile apps development is evolving hence if you will not adopt the new changes then soon you will be out of the market. If you are a user, a business owner or a developer, you must be thinking which trends to follow. The simple answer to this question is to follow the mobile app development as a whole. The trends which were in focus in 2017 are also continuing in 2018. Virtual Reality (VR), Augmented Reality (AR), Machine learning, M-Commerce, Artificial Intelligence (AI), Internet of Things (IoT) are some of the latest trends. If you are keeping a track on the latest trends then the app development will also be latest and long lasting. If you have not opted them yet then it is right time to go for them. In this article, we will now discuss some of the key reasons why you should give top priority to mobile app development.

Mobile Commerce is Rising

Mobile commerce is gaining lots of momentum in last few years. While it was just 10% in 2012 but has reached 31% in 2018. Also you will see tremendous growth in the m-commerce in near future. An impressive sale of $5.3 billion was noted in the US out of which $2 billion was made through mobile. This is a huge contribution hence no one will wants to miss out the opportunity on mobile apps. China’s E-commerce company Alibaba has the record for sales of $25 billion in a day.

Mobile Conversion Rate has Shot Up

You should Hire Mobile Developers as soon as possible to build your app if you want to get the benefit of high conversion rate. The mobile conversion rate has shot up by 30% in this year as compared to last year. Main reason of this huge growth is because of the digital wallets like Apple Pay, Amazon Pay and PayPal. Mobile apps have simplified the frustrating process of buying and payment which has resulted in drop in the abandon rate and increased the conversion rate by up to 10% more.

Better Customer Relationship Through Mobile Apps

A business mobile app offers customers a way to access your services and products directly. If you are a product based company then you have to show all of your products like e-retailers. Using mobile app, you can easily send offers, discounts, notifications to customers and can even receive feedback from them in real-time in very fast way. You can even have a dedicated app team which provides 24*7 support and resolves customer’s queries with chat and in-app emails. Hence by this way you can create better relationship with your customers.

Mobile Apps Build Brand Awareness

The companies which want customer loyalty should improve their brand awareness. Now in this mobile dominating world, one of the important ways to improve brand awareness is through branded mobile applications. You can make mobile app more stylish, informative and functional as per the business requirements which will also work as a good way for marketing. You can also create the app with features which your customers really love and like keeping it well branded and beautifully designed. If your customers really like the app then they will use your app more and more and buy your products and services more frequently.

Mobile Apps Cut Down the Costs

Contact a Mobile Development Company to build your app and get the benefit of lower operational and marketing cost for your business. Mobile apps greatly cut down the cost of marketing as now there is no requirement of SMS message, brochure and paper newsletters. It also simplifies the customer communication by using instant and direct messages which are more secure. It also bring down the staff cost as now there is no need to attend phone calls. Mobile app also makes the inventory better by using the scanning of the barcode of the items.

Easy Project Management

Using mobile app you can seek and retain more customers. Also your entire team can benefit from having an app which works for internal purposes only. Logins at each hierarchy can give the employees access to groups, tasks, documents and things which are more specific to them to run your business smoothly no matter from where they are working. This is very beneficial if you have many teams working from different locations. Each team can receive notifications and updates regarding the project easily. Also it helps in sending the urgent and very important messages to all employees quickly.


We have just discussed how does a mobile app help in your business and why you should keep it on top priority. Making the brand stronger is one of the main benefit for the companies to start building their own mobile app. Mobility is also other main benefit. As mobile app resides in the mobile devices hence customers can use the application anywhere and anytime, whether they are at home, office, park or at travel. Also due to the ability of mobile apps in synchronizing with social networks, it improves the distribution of virtual content. Customers can easily share your content or information on their social networks which will lead to more branding of your product and services and more possibility of gaining more customers. All these shows that using mobile apps your business will get enormous amount of benefit and this is why you should keep mobile apps on top of your priority list if you really want to make your business a success.

Mobile App Development Trends to Look for in 2018

Launch and the usage of highly smart gadgets such as smartphones, tablets, iPads and portable devices is on the rise and has also seen the arrival of mobile apps. We have even witnessed the outstanding growth of these apps which is increasing with each and every passing month and year. According to a research report, millions of mobile applications have been downloaded billions of time for iOS as well as Android platforms. Talking about the current trends, the social media applications are still leading the technique forward followed by Google apps.

Shortly we will be welcoming the new years 2018 and the mobile app development trade is going to get even steeper where getting your mobile app famous on the App Store will possibly be toughest task for app developers. Hence having a knowledge of mobile app development trends of 2018 will be highly useful and productive. Now we will discuss the prominent mobile application development trends which will prevail in 2018.

AMP (Accelerated Mobile Pages)

Now users are short of both patience and time. With the launching of AMP, the page loading on mobile will get reduced a lot. Other than this amazing trend, another fantastic function announced by Google is isolated search index just for mobile web. Looking from the SEO point of view, this can change the entire app development approach. AMP will enable the developers to develop rapidly loading websites and mobile apps. This will greatly reduce the bounce rates and increase performance across various mobile devices.

Artificial Intelligence and Machine Learning

Now people are hiring that app development company which can implement AI in mobile apps. Mobile apps are interestingly getting intelligent and learning users preferences quite fast. You consider any sector, virtual personal assistant, IoT, cybersecurity, intelligent apps, everyone is turning towards AI and machine learning. In 2018, Artificial Intelligence will be used in the construction techniques and boosting capabilities of mobile application. This is also the reason why major market players like Google, IBM, eBay and Facebook are hiring more people who are expert in Artificial Intelligence. It is expected that AI market will reach by $47 billion by the year 2020.

AR (Augmented Reality) and VR (Virtual Reality)

If you are aware of the modern mobile app trends then AR and VR are not new for you. AR and VR mobile apps have revolutionized the gaming and entertainment industry. VR devices like Samsung Gear VR (mobile virtual reality headset), Google Cardboard (Virtual reality platform), and Oculus Rift (virtual reality headset) are gaining huge popularity. Games like Pokemon Go and Sky Siege are examples of AR games. AR technology has tremendous potential to influence consumers to engage better.

Mobile App Security

Security of smartphones has become very important because of the amount of personal data it stores. Apps with inbuilt security features are making a large difference in the application space. IoT involves large amount of data being transferred between devices when they communicate. Hence mobile app security will be a key trend in 2018. iOS is also switching to Swift programming language which is more secure and reliable then Objective C.

Mobile Payments

There has been a huge shift to the m-commerce with the boost in e-commerce apps and mobile banking. This has been encouraged more with the Google Wallet and Apple pay. This trend was strong in 2017 and is expected to get more stronger in 2018 as well.


The new trends in the mobile app development industry are changing the landscape of the entire world and bringing a kind of resolution. The trends like Artificial Intelligence, Machine Learning, AR, VR, IoT, Mobile payments will be in focus in 2018 and they have to capability to change everything right from the way we do shopping, or we live at home, or interact with gadgets, to gaming, entertainment, travel, m-commerce, chatting and almost everything. Mobile application development companies should follow these trends if they want to remain in the competition.

Top Winning Features That Every Mobile App Should Possess

An array of apps come up daily in the app store and in the Google play store. Thousands of apps are launched on weekly basis across different categories. Every one of us knows that some apps are always on the top position according to their popularity. What makes them stand out from the rest?

Mobile Application Development

When we search for an app in the app store, we are shown some of the most popular apps and most downloaded apps in the result list. All the apps are according to the keywords we enter into the search bar. What makes the top downloaded apps stand apart from the rest and what makes other fail at the app stores? It’s all due to the difference in the way of mobile app development.

Here, we are going to discuss about some of the best features that define the success rate of any application. There are some must have features that should be there in every app:

1.Cross-platform apps should be built:

This is a known-fact that an app should be able to run successfully on every platform or device. iOS and Android OS is no doubt, the most famous platforms in the mobile app development. People love to try new things and this can urge them to move to Windows Phone and Blackberry. These 2 also have a formidable market. So, one should try to get apps built for all platforms irrespective of the popularity.

2. Mobile app developers should focus on stunning UI/UX:

Of course, the UI or UX is the first thing that a user sees and it is the first impression of your app on the user. It should be completely interactive and flawless as if like a liquid flowing in a tube. Talking about favorite apps is a very awesome thing. If someone likes a certain app, they will surely share it with friends. A clean interface is the best interface for modern day apps. There should be a comfort zone in the app. These factors should be kept in mind by the mobile app developers while building an app.

3. An App Should be kept Updated:

An app should always be kept upgraded according to the latest trends in the market of mobile app development. People hate obsolete apps. Wearable technology like wrist bands have come to the market which connect to mobile apps. If the mobile app developers don’t keep up with what’s in the market, then they can’t create successful apps for you! Updation is important because you need to give a new look and feel to the app to retain customers.

4. Security of an app is a major concern:

Say for example: You have an ecommerce app where users share their credit card details or for a sake, they share their phone numbers and other personal info. There are always chances of fraud and hackers can steal the information easily if high-end security is not taken care of.


It can be safely concluded that if you want the app for your business to be extremely successful, then these top features are a must for your app. Cross-platform functionality, User-experience of the app and seamless navigation of the app is a vital component of every app. The app should be updated at times every now and then. App should be secure enough so that customers can easily shop online on the m-commerce apps.