What are the Key Reasons for Keeping Mobile App Development on Top Priority?

In last few years, Mobile apps have become extremely popular and now everywhere and for each business, we see mobile apps. Whether it is business, users or enterprises, everyone is keeping their focus on mobile apps. Also the trends in the mobile app development market keep on changing hence the developers have to keep them updated with latest trends to deal with the ever-increasing competition.

As the field of mobile apps development is evolving hence if you will not adopt the new changes then soon you will be out of the market. If you are a user, a business owner or a developer, you must be thinking which trends to follow. The simple answer to this question is to follow the mobile app development as a whole. The trends which were in focus in 2017 are also continuing in 2018. Virtual Reality (VR), Augmented Reality (AR), Machine learning, M-Commerce, Artificial Intelligence (AI), Internet of Things (IoT) are some of the latest trends. If you are keeping a track on the latest trends then the app development will also be latest and long lasting. If you have not opted them yet then it is right time to go for them. In this article, we will now discuss some of the key reasons why you should give top priority to mobile app development.

Mobile Commerce is Rising

Mobile commerce is gaining lots of momentum in last few years. While it was just 10% in 2012 but has reached 31% in 2018. Also you will see tremendous growth in the m-commerce in near future. An impressive sale of $5.3 billion was noted in the US out of which $2 billion was made through mobile. This is a huge contribution hence no one will wants to miss out the opportunity on mobile apps. China’s E-commerce company Alibaba has the record for sales of $25 billion in a day.

Mobile Conversion Rate has Shot Up

You should Hire Mobile Developers as soon as possible to build your app if you want to get the benefit of high conversion rate. The mobile conversion rate has shot up by 30% in this year as compared to last year. Main reason of this huge growth is because of the digital wallets like Apple Pay, Amazon Pay and PayPal. Mobile apps have simplified the frustrating process of buying and payment which has resulted in drop in the abandon rate and increased the conversion rate by up to 10% more.

Better Customer Relationship Through Mobile Apps

A business mobile app offers customers a way to access your services and products directly. If you are a product based company then you have to show all of your products like e-retailers. Using mobile app, you can easily send offers, discounts, notifications to customers and can even receive feedback from them in real-time in very fast way. You can even have a dedicated app team which provides 24*7 support and resolves customer’s queries with chat and in-app emails. Hence by this way you can create better relationship with your customers.

Mobile Apps Build Brand Awareness

The companies which want customer loyalty should improve their brand awareness. Now in this mobile dominating world, one of the important ways to improve brand awareness is through branded mobile applications. You can make mobile app more stylish, informative and functional as per the business requirements which will also work as a good way for marketing. You can also create the app with features which your customers really love and like keeping it well branded and beautifully designed. If your customers really like the app then they will use your app more and more and buy your products and services more frequently.

Mobile Apps Cut Down the Costs

Contact a Mobile Development Company to build your app and get the benefit of lower operational and marketing cost for your business. Mobile apps greatly cut down the cost of marketing as now there is no requirement of SMS message, brochure and paper newsletters. It also simplifies the customer communication by using instant and direct messages which are more secure. It also bring down the staff cost as now there is no need to attend phone calls. Mobile app also makes the inventory better by using the scanning of the barcode of the items.

Easy Project Management

Using mobile app you can seek and retain more customers. Also your entire team can benefit from having an app which works for internal purposes only. Logins at each hierarchy can give the employees access to groups, tasks, documents and things which are more specific to them to run your business smoothly no matter from where they are working. This is very beneficial if you have many teams working from different locations. Each team can receive notifications and updates regarding the project easily. Also it helps in sending the urgent and very important messages to all employees quickly.


We have just discussed how does a mobile app help in your business and why you should keep it on top priority. Making the brand stronger is one of the main benefit for the companies to start building their own mobile app. Mobility is also other main benefit. As mobile app resides in the mobile devices hence customers can use the application anywhere and anytime, whether they are at home, office, park or at travel. Also due to the ability of mobile apps in synchronizing with social networks, it improves the distribution of virtual content. Customers can easily share your content or information on their social networks which will lead to more branding of your product and services and more possibility of gaining more customers. All these shows that using mobile apps your business will get enormous amount of benefit and this is why you should keep mobile apps on top of your priority list if you really want to make your business a success.

Let’s Break the Myth: iOS Apps Developed by Non-Professionals are Dangerous!

Well, to start with, let’s face the fact- iPhone apps development is much more safer than the Android app development. You may ask the reasons which we will be discussing in this write up today.

We definitely can’t say that one device is safe than the other because risk is involved in every device. That risk can be big or very small and the risks and threats often come with the apps that we download. Whether it is an Android app for the Android OS device or an iOS app for the iPhone.

iPhone App Development Company

To our surprise, Android platform’s pro is also its con. Why? Android app development is open-source which means that the apps can be developed easily and uploaded to the Google play store. The thing here is that there are no restrictions imposed on the development process of the apps in Android OS.

Every business needs apps these days for the promotion and marketing of the business. Apps are essential because they are easy to engage the audience and thus convert them into leads. Therefore, mobile app development, especially iPhone apps development is ruling the charts.

Have you ever given a thought that if a developer makes a minor change to the app, it can open up the security threat to the users which is 94% in the world. Yes, 94% of the total population in the world relies on Android OS and iOS devices.

A Shocking Instance of Pegasus Malware Attack!

There is a one shocking instance of 2016 which is bound to bust the myth that iPhone apps are the safest security wise. If the iPhone app development company doesn’t take enough precautions and doesn’t pay attention to the security issues and aspects of app, malwares can lead to leaking of confidential data saved in the database of the app. In 2016, Pegasus malware was introduced in the iOS devices which lead to the jailbreak of the iOS devices which were affected and thus lead to the leaking of data stored in the devices.

What is Pegasus Malware?

A dangerous spy software which gets into the iPhone or iOS devices of the users and it starts controlling and spying upon the calls, mails and messages as well! This was basically a spy software which can get into your iPhone and control your calls, messages, and mails. Forget that your communication and chat apps like Gmail, WhatsApp, Skype etc. are safe with this malware. Because it will start to collect information from these apps too and will steal your much private and confidential information which you may not even want to share with your loved ones.

How is this introduced into the devices?

Just a link in the single text message which if clicked by the user can attack your iOS device. Therefore, iPhone apps development companies should keep in mind the risks involved in developing iOS apps and how can the ultimate security and safety measures can be employed to protect the confidential data stored in the devices.

Why Android fails at the security aspect?

Whenever the new version of any app comes out on the Google Play store, not every device is competent enough to get hold of the latest update or the version. We can’t say that not all the devices can get it, but only a portion of the users are able to get it. However, when iOS makes any update, every iOS device gets it easily.

Alos, some auto code generators which are used by the company’s developers opens risks for the apps making them riskier for the users to use those apps!

What’s New in iOS 11.1 That You Should Know?

Tim Cook at the WWDC announced that iOS 11 is the next-generation of Apple Operating Systems as well as the most advanced and best update till now. There were many rumours before iOS 11 was actually launched on September 19.

Bloggers and market analysts were all into forecasts and plethora of blogs written on how the changes will effect the iPhone users as well as iOS app developers since they have to follow the guidelines issued by every new update while building the apps for iPhone. If the iOS app developers don’t follow the updated guidelines or don’t update the old versions of their apps, their apps may go obsolete with new versions of iOS for iPhone or iPad.

Now, we get straight to the changes introduced in the iOS 11 version. Subtle design changes to interface elements were made within the operating system of Apple. A complete makeover can be seen in the apps like Calculator. Also, Phone has a new look. These are comparatively small changes as compared to the major changes made in the interface of Control Center and Lock Screen.

The Control Center is no longer split into multiple screens. We see a broad range of settings on the Control Center. What’s really impressive is that the Control Center is highly customizable according to which every user can customize it according to their needs.

With 3D touch integration, you don’t need to open the Settings app anymore and can perform similar functions with 3D touch integration. Isn’t it a cool and time-saving feature?

Talking about the Notification Center, it has been merged into the lock screen which may not be a good change for all. Notification Center has been totally dissolved and when you swipe down, all you see is the Lock screen instead of notification center.

As we were able to see Today View with a side swipe, you can still see it and there are no visible changes to this section though the only change you will see is that notification center is gone.

There are a lot more changes in iOS 11 update and after that iOS 11.1 was launched recently on Oct 31.

There are new additions to the emojis in iOS 11.1 and some design changes to emoji symbols. Along with that there is new 3D Touch App Switcher to bring up the multitasking App Switcher interface.

A fix for reachability bug has been introduced that was a serious problem in iOS 11. It was related to WiFi connection.

iOS 11.2 Beta version released:

Apple has launched latest version iOS 11.2 to beta testers and developers.

iOS 11.2 will be released soon and let’s see what’s all new it will bring about. It is certain that whatever Apple brings as new features always affect the iOS developers who have to keep them updated every time Apple launches new version. This is the reason, why you should hire iOS developer after properly checking their knowledge and their intelligence on the recent changes made by the Apple community.

What are the Benefits of Choosing a Professional iOS App Development Company?

First came the boom of internet and computer devices, then came the exponential growth of mobile phones and now we are witnessing huge inroads of smartphones into the peoples life. Therefore in this digital age everyone wants a website or a mobile app, both have their own benefits. Mobile application is one of the great innovation today which has made life simpler for so many people around the world. Today one can easily communicate with their families, friends and other people with the help of mobile apps. Therefore mobile app development has become a priority work in so many software development companies. iPhone is the most innovative smartphone available in the market today which was launched by Apple in 2007. In past few years it has really revolutionized the world of smartphones and became a trendsetter. iPhone has been known for its quality and more user friendly features. Therefore the demand for the iPhone apps is on the rise as so many iPhone users wants to use these apps in their day today work.

iPhone App Development Company

So many enterprises and businesses need iPhone apps development work as iPhone app satisfies all of their requirements. Therefore all the smart business and successful companies prefer dedicated, experienced and professional iPhone development company. We will now discuss about some of the key benefits of hiring professional iPhone app development company:-

Expert in Technical Skills:

A professional iOS app development company will have highly skilled and expert iOS developers. These expert developers can design and develop a robust app using their strong technical knowledge. As they are experienced hence they can implement user-friendly functions and can create bug free apps. Hence you should select an organization which is not only experienced but should also have better planning and implementation skills. If the developers are specialized then they can fulfills all of your goals and use latest cutting edge technology.

Experience and Exposure:

Professional iPhone development company will provide best quality iOS Apps Development Services as they have experienced developers which have experience of working on complex as well as simple projects. The developers will also have experience in developing dynamic and innovative applications. These developers use latest technology to make the app more user friendly. They can also design better apps with superior user interface for iOS apps. These developers also have excellent problem solving skills which they have also gained while developing complex iOS apps.

Flexibility and Scalability:

A professional iPhone development company will provide many flexible models and packages to chose from. Hence you can select the best one as per your business requirements. Also the projects they deliver are scalable hence the features of your iOS mobile app can be enhanced easily as your business grows and as per new requirements.

Timely Delivery:

A professional iOS development company have created reputation due to their timely delivery of projects. They have all the resources for best market timing and they boost the return on investment (ROI). They have enough experience in meeting the deadline and hence deliver the apps at right time.

Communication and Support:

A Professional iPhone app development company also maintains good relationship with their clients. They always value their clients. Also they provide many channels for easy, fast and effective communications hence they can better understand your business requirements and provide you a viable solution. A professional iOS app development company will also provide you support in the future for app maintenance which is very important. Professional companies give importance to the quality feedbacks provided by clients and provide a transparent process to keep you updated throughout the development process.


As we have discussed if you hire a professional company then you will get so many advantages in this complicated market. Always choose a processional and experienced iOS apps development company if you want a timely delivery with high quality. It will also provide excellent customer satisfaction and creative iPhone apps which are cost effective as well.

Top iOS App Development Trends for 2017

Year 2017 has witnessed some of the most advanced technological changes. One of the most important area that has experienced the transformation is iOS application development. iPhone app development has been revolutionized with the release of latest version iOS 11, move towards Augmented Reality and the introduction of Swift 3.0 programming language. Apple is one of the most innovative technology company and it has also hinted about its plans to embrace the open source outlook in contrast to its proprietorship approach.

iOS Apps Development Services

These changes in trends also brought more convenience to consumers but have also increased the complexities of iOS app development for iOS app developers. Here we are giving you the list of latest iOS application development trends for 2017 which you can use in your business.

SWIFT 3.0 Programming Language

Swift programming language was introduced two years ago and it has seen a phenomenal rise since then. Swift is an open source programming language and can be used for the development of efficient iOS applications. Swift was launched by Apple and it is taking over the Objective C rapidly. With the introduction of Swift 3.0 in Xcode 8, the iPhone app developers should be well aware of the migration needs. Swift has brought many changes and conventions in the iPhone app development process. With Swift 3.0, the iPhone app development companies need to note that the APIs have become smarter and the app development process has become more swifter.

Augmented Reality has arrived

Augmented reality was introduced as a concept but it has found enormous use in the field of iPhone app development using the GPS technology. Augmented reality has also brought storm in the mobile app gaming industry and allowed the iOS apps development services to integrate AR for advanced 3D gaming app development. Also the use of AR will be increased in the field of iOS application development services to make the user experience an amazing one. Other than AR app development, VR will also gain popularity in 2017 and beyond.

IoT Apps are in the market

Several homekits have been introduced in the areas of consumer iOS app development. With this, the Internet of Things has complemented the iBeacon technology to deliver the convenience of remote controlling. In recent time, the GPS sensor technology has evolved and iOS app developers are now more capable of integrating IoT with consumer applications. Many companies are investing a lot in IoT this year. With the increased usage of wearables, the wearable app development will also become more popular.

GPS and IBeacon Technology

The latest iBeacon technology is also becoming more popular and adding more functionalities in the iPhone app market with the help of GPS technology. The location based tracking with the GPS and Beacon technology is also helping iPhone app developers to deliver businesses and providing more customer satisfaction as it can serve customers as per their location based preferences. So many businesses are using iBeacon technology for their marketing and want to increase its commercial applications for household appliances in 2017. The iBeacon technology and GPS sensors are creating more opportunities in remote controlling.

Security is main concern

Apple has started to give more space for open source outlook but it also raises the concern of security. With the introduction of technologies like AR, VR, IoT and iBeacon, the field of iOS app development is getting more interesting but it also demands iPhone app developers to address the issues of iPhone app security. Now consumers are more dependent on smartphones for storing their personal data and to do various financial tasks hence security will always be a point of major concern.


We have just discussed the emerging trends in iOS application development for 2017 and Apple is adopting them quickly. Apple is an innovative and research oriented company hence it doesn’t want to lag in these areas of innovation. As Apple is incorporating these latest trends and the iPhone app developers are adopting them hence you and your business should also be ready to accept these trends and surely they will help you to win in this highly competitive iOS app development market.

Impact Of iOS Apps On The Global Mobile Development

iPhone application development services

The App Store has created great opportunities for people to install and use iOS apps and improve the quality of their lives. The major reason behind this is that most of the iOS apps are available for free, while the others come at a reasonable price.

If we consider the various mobile application development frameworks available today, the iOS development is the one which has been updated and tested the most. This has allowed the iOS apps developers in coming up with impressive applications over the years. With the iPhone being the most advanced smartphone of today, the apps prove to be the driving force of providing latest solutions for managing the daily tasks.

The business of creating apps for iOS has gained the attention of a large number of businesses. The simplicity of the iOS SDK enables the iOS programmers to create remarkable apps without any fuss. There is a wide range of complexity involved with creating iOS apps in terms of multiple touching display, keyboards, languages etc. The framework used for developing apps for iPhone is regularly updated to cope up with such challenges.

There are a plethora of iPhone apps on the app store for every category. The leading apps are the one which are highly advanced yet, easy to use. There are a lot of web portals where the new iOS apps developers can reach out the vintage developers to understand the development in a better way. These iPhone programmers can definitely guide the budding developers in recognizing the marketplace for making the app a success.

Presently, most of the iPhone development companies around the world are engaged in creating mobile applications to outlay other operating system apps. This includes the Android as well as Windows based mobile apps. With every passing day, more and more iOS apps, especially for business purposes are rolled out on the App Store. And to ensure that these apps get maximum downloads, the developers are putting them up without any price tag.

Same is the case with the iPad apps development. The robust apps have helped the iPad to prove its worth, especially in the corporate sector. With the rising demand for iPads, we now have an active marketplace exclusively for iPad application development. The apps are the driving force behind the Apple iPhone app and iPad app been able to propagate throughout the world.

iPhone application development companies are considered as the trendsetters and the premium mobile app developers. These firms are able to come up with solutions for various businesses and help them improve their ROI and other business prospects. These apps help the employees in achieving much more with their iPhones and iPads. The user interface is simple to use, making it possible for even the non-tech employees to improve on their work, productivity and become an effective part of their organization.

When you have an idea which can help the individuals or businesses. All you need is a team of iPhone application developers who can help you to make a vision into a working app. These developers use the knowledge and experience of technology to create remarkable iOS apps. These apps are used by app developers working on other operating systems as a reference to creating similar apps.

Mobile App Development Vogue In 2017

Do you know that more than 6 billion people around the world have access to at least one mobile device? The world has gone mobile, with the rise in technology and improving digital infrastructures. According to the recent metrics, the combined app development market of App Store and Google Play Store is expected to surpass $77 billion in revenue generation by the fall of 2017. The app development web sphere is booming like never before. So, it is important to know in which direction the trends are headed to, for achieving a profitable development.

Mobile Application Development

  • Cloud Based Mobile App Development

Mobile developers are moving towards the cloud. The cloud environment has many benefits over the traditional private servers. First of all, cloud technology lets businesses share their data among their employees and sub-offices in a better way. Moreover, cloud based mobile apps allow the app users to sync information on multiple devices. So, the future apps are expected to feature cloud based technology.

  • Mobile Apps for IoT

With the launch of Google’s Android Things, the Iot driven mobile development can be seen as the future of app development. The Android Things is an operating system, which will help the IoT based developers to get access to a reliable platform for Iot based development. The near future will witness an increase in IoT based app development.

  • Apple Swift Will Lead iOS Development

For an iOS developer, it is a must to note that the future of iOS applications will experience less of objective-C development. Developing iOS based mobile apps for Apple devices will be performed mainly using Swift. The language may be relatively new with its first stable release in December 2016. But Apple has mentioned it time and again that Swift development is the future of iOS apps.

  • Enterprise Mobile App Development Are On A Rise

Today, every individual is well aware of the potential of mobile apps. Organizations around the world are preferring to optimize their business processes with the help of effective enterprise based mobile apps. Some prefer to go for iOS app development if they have Apple devices as a majority. Others opt for getting android apps for their business. Premium enterprise mobile apps empower the employees to work effectively and boost the overall productivity.

Small to Fortune 500 corporations are making use of mobile app development to improve their sales and client relationship processes. These apps help the sales managers and concerned teams to stay up-to-date on the whole funnel. Executives may use the enterprise mobile apps to make effective business decisions, in a less time consuming manner. The coming future sees a flourishing enterprise apps market, providing cutting-edge solutions to enterprises.

  • Android App Development Dominating iOS

With the rising fame of the android devices in the global market, more than half of the global mobile developers are inclined towards the android operating system. These numbers are growing exponentially, because studies reveal that android is preferred to be the choice of mobile devices, mainly due to low prices. The android market has already dominated the major markets such as China, proving that Google Play is all set to dominate the Apple’s App Store.

How To Master The Firebase Notifications?

Mobile app development company

With Firebase Notifications, the developer can send out target notifications to the single and specific device. All you need to do is to gain access to the registration token for the app instance of that device to provide token while composing and sending the notification to the Notification console. Sometimes, these Firebase Notifications can be a little bit confusing and there are several different ways to implement them but all these behave in a different manner.

When it comes to enabling the Firebase Notifications there is a whole lengthy learning process which is both time-consuming and hectic. Well, in this blog you will come across a brief version of the implementation process. Moreover, this blog is especially for the amateur iOS developers, who are looking for the quick guide on Firebase Notifications.

Console Notifications

The easiest way to send and receive notifications with Firebase is by using the built-in console notifications. A simple notification will be displayed with the following components:

The Title- which is the name of your app.

The Text- it will be what message text you will put in the console.

In case your app in running in the foreground then the notifications won’t be displayed on the device. You can fix this issue by adding a FirebaseMessagingService that will efficiently handle this situation. But before, let’s move on from the console to a command line tool to send notifications.

Handling Notifications in Foreground

Whenever the app is closed or working in the background, the notifications are handled by the Google Service Process which takes care of display notifications as required, including the default click action and the notification icon. When the app is in the foreground, the received messages are processed by the app itself, and since there is no logic in place to handle it, nothing will happen.

In reality, the onMessageReceive content will be a little bit more complex, and you will need different smart actions depending on the type of notification you want to display to the app users. The problem now you have is that the onMessageReceive is ONLY called when the app is in the foreground and if the app is in the background, the Google Services will take care of displaying your message. Instead of using notification messages, use “data”.

In the iOS-powered devices, you need to use the “notification” object. It will be good if you pre-instruct your mobile developer that you want to roll out different notification formats depending on the operating system. Just keep this thing in your mind that while registering the device to tokens in your system.

Click Actions and other Parameters

While implementing actions by using “click_action” parameter requires you to add an extra layer of filters in the iOS manifest for the each activity it will open.

Wrapping Up

Notifications sent via Firebase Console serves as the quickest way to send a notification but it lacks some options that developers need. Make sure you implement your FirebaseMessagingService from start. You should learn to send messages through Command Line. Along with that, you should also keep “notification” JSON object for iOS and can avoid using “data”. It will be good if you don’t use same solutions for both platforms. 

How To Enhance The User Engagement Of Your App?

It takes more than an idea to create an engaging mobile application. Unnecessary gimmicks will not help you break through the top charts. So what’s needed to bring your app to top positions and keep users engaged for a very long time? Well, proven strategies and app features will surely help you accomplish this task. These aren’t some tricks which will work instantly. Being an app owner you have to put a significant amount of time & effort to keep things right on track.

Here are few tactics which you can use to enhance the user engagement and customer base

Mobile app engagement

Craft a Stellar App Store Listing

The engagement starts with the user’s first interaction with the app in the app store itself. If no one downloads your app, then in many ways that’s the worst form of engagement. Whenever you initiate your Mobile application development process make sure you take care of the user engagement from beginning.

Take the time to think about why people will even give your app a chance. What features do you offer? What sort of problems you are trying to solve with your app. Focus more on benefits that your app offers to the users. Try to improve your app according to the feedback given by testers and users.

Educate Users with Onboarding

If an app store listing is a handshake, then onboarding experience is the first conversation with the potential users. Once the user comes onboard, your goal is to actually get them into your app. That’s it.

The most common mistake done by app owner is giving a tutorial to users. Instead of teaching the users, you should focus on providing a brief about the benefits of using the app.

Let Users “Try Before They Buy”

The mobile apps that require some sort of login or authentication, especially apps such as Facebook and Twitter should never use this strategy upfront. Instead, let users explore your app as much as possible and only require signing up when necessary.

This approach helps to build off the idea of showing the value of your app before a user actually commits to it. You should allow your users to read through everything, and whenever they want to perform an action, they have to create an account to gain full access.

Make Speed a Feature in Your App

The app users have become more demanding that ever. There are plenty of merchants in the market that deliver same products but to stay ahead in this game, a business needs to offer speedy services. So make sure you come up with a bug-free app which can offer a superb user experience without any lag. It will be good if you test your app on a regular basis so that you can keep all the errors at bay.

Don’t Forget About Push Notifications

Apps that remain quiet for a long period of time can be forgotten or sometimes deleted from the user’s device. To stay in the mind of your app users, you should roll out regular push notifications that draw them back to your app. For example app such as Musx has a habit of sending a weekly notification to motivate users to come and look at the top 10 songs of the weekend. They also send selective timely notifications related to the ongoing or upcoming concerts and other music-related events.

Why Apple’s Refund Policy Makes The iOS Developers Unhappy?

According to the Apple’s App Store policy, customers can ask a refund for the paid app if the app fails to function as per its description. Well, most of the time iOS apps work exactly the way it is mentioned in the manual but sometimes the app doesn’t turn out to be great and return policies laid down by the Apple comes in handy in such situations.

However, the Mobile app developers in several countries are extremely unhappy with the way Apple takes care of its refund policy. Several app users especially mobile gamers are taking huge advantage of this rule. First, they download the game, and after playing for some time, they file a return to get their money back. A recent study has shown that the tech giant Apple has complete control over sending the refunds and Apple Inc itself decides who should get a refund and who doesn’t.

Due to the protection of consumer rights, Apple simply refuses to release any information about the users who requested & received a refund for the specific app. This leaves developers with no other choice than to manually scan for users and check if they are still using the app’s content for which they ordered the refunds.

iPhone application development

But how does this refund process happens? Getting the money back is really easy. The gamers normally download and pay for the app & other purchases they make it and then ask for a refund. The primary drawback of this process is that the refund is automatically granted without asking any reason and the gamers end up playing for free since they get their money back.

Every year several game developers loose huge sum of money because of this loophole in the Apple’s returns policy. As per the Terms and Service section published by Apple, any transaction that takes place on iTune store or App Store is full & final. Moreover, Apple also mentioned that they reserve the right to refund money to a person if there’s any technical problem in the app. The developers demand that Apple should first investigate who should receive a refund and who doesn’t.

Apart from losing money the app developers also waste a good amount of time on tracking down the app users to whom refund was transferred. The app developers have to check if the user is still using the app and other content which he/she purchased with an app. Several app makers and game studios have started boycotting Apple’s App Store because of their refund policies. Apart from that, some game studios are analysing user data to find out those app users who have asked for refunds in a repeated manner.

People who filed frequent refund claims have been blocked by app developers. However, without any support from Apple, users will keep on taking the advantage of this loophole and it will become really tough for iOS app developers who are publishing apps on App Store. Apple has to come up with a short-term change and a quick solution before other users start taking advantage of this error.