How To Check For The Potential Of Your Mobile App

Creating a mobile application and releasing it on the App Store or the Play Store are the primary steps of app development. There is still a journey ahead that would lead the app to become a success. Many mobile developers often release their new app and are often disappointed when the app under-performs.

Mobile Application Development Company

The market for mobile application development is brimmed with products that are not able to meet the user expectations.This may be due to a lack of value, low usability, irrelevant app design, and other common pitfalls. To avoid such elements of app failures, it is important to keep a track of the app performance.

An amazing app design and user experience are merely not enough if the overall app performance is on a low. A poor performing app may be able to bring in users by its appealing design but will not be able to retain them. If your app fails to deliver the concerned functionalities, the users will simply abandon the app.

Whenever your mobile app crashes, loads slower or hangs, it heavily affects the app retention rate. So, mobile app developers should give importance to such metrics. As a result, it is important to track the front-end and back-end features of the app to get a better understanding of the app performance.

The next important thing to take care of is tracking user data. If you are well aware of the target user base, it will be easier for you to understand the monetization behavior of users. Once you have this data, you can monitor the usage, conversions, ads and other app related aspects.

Mobile apps run on a wide variety of devices. Hence the developers concerned with the mobile application development must ensure that they are well aware of the primary user base in terms of devices. Keeping a check on the target devices like smartphones, tablets or wearable gadgets will funnel the efforts precisely so you can optimize your app for each device.

Session duration is termed as the period during which the user opens the app and exits it. This duration reveals if the app is engaging enough for the users to stay on it for a while. The more engaging the app would be, the longer will be the session length. You can make use of the user segmentation to find out which category of users are spending the most time in the app and the reason behind it.

A session duration lets the mobile app developers know about the weak areas of an app. For example, is the app is based on E-Commerce, a relatively long session duration may lead to cart abandonment and other sales decline factors. Here, the developers can reduce the steps within the checkout process. This will improvements the app usability and inevitably boost the conversion rates.

Transaction abandonment rate is a number of transactions that have been aborted in the app. This may be due to multiple reasons likelousy app performance or user experience. If this rate is on a rise, the app developers must make sure to work on the user experience to make it more engaging.

Tips For A Well-Paying App Development

Mobile application development services

The concerns of user-engagement in mobile app development rise due to lack of predefined rules for app usability. When an app development firm hire mobile developers, they must ensure that the developers are well aware of this fact. Also, numerous mobile devices are launched almost every day with different configurations and screen sizes. This raises the level of concern for mobile app developers to create usable applications which can run on any mobile device.


The primary factor affecting the usability of the mobile app is the constantly varying screen sizes of different mobile devices. Hundreds of new smart devices, especially the android based devices are launched with different resolutions. This makes it difficult for application developers to create scalable applications which can run fine on any mobile device. For this, the developers must test the apps on real devices instead of simulators.

The fonts used for the headings and labeling must be clear and bold. Small and improper fonts reduce the app usability. Every mobile device has a default font size. This makes it difficult for a mobile application development company to assign relevant fonts for their applications. The next important aspect is selecting the right color combination. Every mobile app developer wants his application to be unique and engaging. Instead of using highly contrasted color combinations, go for simple colors which do not strain the eyes.

Most of the app developers often get diverted from the main feature of the app and beef it up with extra features. This is one of the major causes due to which many potential applications failed on the App Store and the Play Store. Focus on the primary function of the app first. If you are satisfied with the output, you may go on and add extra features to the app.

Mobile applications coded with partial knowledge of basics could result in poor user interface of the app. Often the companies who hire mobile developers do a mistake of using the less functional codes in the app, making it less responsive. Many budding mobile app developers commonly use less beneficial functionalities without knowing if the devices would supports it or not.

Developing mobile applications features advancements like Wap applications, XML data-transfer, SQL and Oracle support. The devices offer a wide range of solutions, thanks to the robust applications they are powered with. These include options for mobile payments, OMA download, migrating platforms, web portal development, Java applications and many more. Innovative and reliable web solutions with featured significant options in mobile connectivity make mobile devices a preferred choice for devices over laptops and desktops.

The latest trend followed by mobile application development company features web based apps, HTML 5 and hybrid apps. Today, the smartphones are proving to be a powerful gadget which supports HTML 5. It is possible to design a website for mobile devices which looks exactly like a native app.

Developing mobile applications for a wide range of devices can be quite difficult. It is tough to create mobile apps which are able to perform smoothly on any device it is operated on. Yet, by following the above mentioned points, one can easily create highly scalable mobile applications.

How To Enhance The User Engagement Of Your App?

It takes more than an idea to create an engaging mobile application. Unnecessary gimmicks will not help you break through the top charts. So what’s needed to bring your app to top positions and keep users engaged for a very long time? Well, proven strategies and app features will surely help you accomplish this task. These aren’t some tricks which will work instantly. Being an app owner you have to put a significant amount of time & effort to keep things right on track.

Here are few tactics which you can use to enhance the user engagement and customer base

Mobile app engagement

Craft a Stellar App Store Listing

The engagement starts with the user’s first interaction with the app in the app store itself. If no one downloads your app, then in many ways that’s the worst form of engagement. Whenever you initiate your Mobile application development process make sure you take care of the user engagement from beginning.

Take the time to think about why people will even give your app a chance. What features do you offer? What sort of problems you are trying to solve with your app. Focus more on benefits that your app offers to the users. Try to improve your app according to the feedback given by testers and users.

Educate Users with Onboarding

If an app store listing is a handshake, then onboarding experience is the first conversation with the potential users. Once the user comes onboard, your goal is to actually get them into your app. That’s it.

The most common mistake done by app owner is giving a tutorial to users. Instead of teaching the users, you should focus on providing a brief about the benefits of using the app.

Let Users “Try Before They Buy”

The mobile apps that require some sort of login or authentication, especially apps such as Facebook and Twitter should never use this strategy upfront. Instead, let users explore your app as much as possible and only require signing up when necessary.

This approach helps to build off the idea of showing the value of your app before a user actually commits to it. You should allow your users to read through everything, and whenever they want to perform an action, they have to create an account to gain full access.

Make Speed a Feature in Your App

The app users have become more demanding that ever. There are plenty of merchants in the market that deliver same products but to stay ahead in this game, a business needs to offer speedy services. So make sure you come up with a bug-free app which can offer a superb user experience without any lag. It will be good if you test your app on a regular basis so that you can keep all the errors at bay.

Don’t Forget About Push Notifications

Apps that remain quiet for a long period of time can be forgotten or sometimes deleted from the user’s device. To stay in the mind of your app users, you should roll out regular push notifications that draw them back to your app. For example app such as Musx has a habit of sending a weekly notification to motivate users to come and look at the top 10 songs of the weekend. They also send selective timely notifications related to the ongoing or upcoming concerts and other music-related events.

5 Steps To Develop A Mobile App For Business

Business mobile application development has brought in a lot of opportunities for growing as well as developed businesses. Since the world has turned from desktops to mobile, apps have become the latest medium for communication. Now, businesses around the world are looking forward to getting their own mobile apps to reach out and sell better to their target audience.

However, it is not easy to create an app which looks amazing and functional at the same time. These two factors are the driving forces to motivate the audience to make a purchase. An effective mobile app development is something that needs an investment of ideas, time and money. If you are also considering forward to build an app for business, the following steps are quite useful.

  1. Identify The Aim Of The App

When you start the app development, it is very important that you make a list of all the features that are mandatory in the app. This includes one primary function, followed by some secondary ones. Discuss with the client about the requirements and detail of the app. The developers should always be in contact with the client at every step of development.

  1. Start With Demo Versions

It is advised to the mobile app developers to sketch the app development on paper before they start coding for it. Based on the information and requirements of the client or business, rough screens can be created. From these, the best versions can be finalized and the process can be started.

  1. Add Usability To The Process

Along with the information from the client, it is important for a developer to add his suggestions in the build. The same modifications should be discussed with the client about the better alternatives. It is appreciated when the developer educates the client about the latest technology trends and practices to create a successful mobile app.

Mobile application development services

  1. Make A Strategy For Development

Once you are done with all the paperwork and discussions, it is time to make a useful strategy. For this, you need to get in touch with your designers, other experts who are a part of the process to come up with the best strategy.

  1. The App Design

When it comes to creating an amazing app design, there are many tools available like JavaScript, CSS-3 etc. App design is one of the most important aspects of mobile app development. The app design is basically the first point of contact of the app with its users.

Make sure that your app is easy to operate by users of all kinds and is accessible to a wide audience. You need to feature the app on different platforms so that people searching for the app from different devices can access it.

Conclusion

Once the app passes the design and development, have your business app tested in various conditions and situation to find out the bugs and mistakes, if any. Developing a mobile app without technical assistance may cost you investment and potential customers. So, it is advised to hire or consult professional for the best results.

Why Some Mobile Apps Fail To Grab The User Attention?

Around 80% of the smartphone users, uninstall the app which is not valuable or doesn’t meet their expectation. It’s really important to have a loyal customer base so that you can gain a stronghold in the market. As an app owner, it’s your responsibility to keep a check on the new and existing customers.

In this blog, you will be reading about few strategies that an app owner can use to make their app productive. The first thing you need to do is hire Mobile Application Development Company that has plenty of industry exposure and also possesses a team of creative app developers. At present, the mobile app stores are flooded with apps so you can yourself see the level of competition which you have to face in the market.

Mobile application development services

As per the latest stats, Google Play Store has around 2.2 million applications while Apple’s App Store has around 2 million applications. It is predicted that by the end of the year 2017 these figures will rise three times. Among all these apps, there is also the number of applications that end up getting permanently deleted from the user’s device. There are several apps that wind up with poor audits and inappropriate ROI. Given below are the most common reasons why the apps fail:

Unable To Understand Target Audience:

Before opting for Mobile App Development Services make sure you do a bit of a market research so that you can figure out the target audience for your app. You should develop an app which should be both feature-rich and user-friendly. Along with that, you should also keep a tab on the needs of your target audience.

Incompatible User Experience:

In most of the cases, users simply delete those apps which have a complicated user-interface. Make sure you give appropriate consideration to stage particular UI/UX rehearses. Overlooking these is an expensive error. Before publishing an app, you can also launch the beta version which will help you know the flaws in app’s UI or UX.

Improper App Designing:

All the mobile devices work with different styles and have distinctive motions. Keep this thing in mind that while developing an effective and highly composed app, great UI can quickly boost the client experience which will surely help you pump out more benefits. Make sure you publish two different versions of your app which should be compatible with both iOS and Android.

No Unique Features:

Uniqueness is the key to gain loyal users. Keep a check on the rival apps and add new elements in your app that will help you gain an edge over your competitors. By adding new features you can keep the app users hooked for a longer time period. Additionally, remember that never dispatch an excessive number of components in mass as the user may get confused and will end up deleting the app.

Poor App Marketing Strategy:

If you don’t have a great marketing strategy in place then you cannot reach out to your target audience. It will be good that you should hire experienced marketing firms which will promote the app on your behalf. App marketing is done at both pre-launch and post-launch stages. You can also make compelling utilization of the web-based social networking sites which will help you in getting in touch with potential users.