Some Best Ways To Increase Your App’s User Base And Downloads

Mobile Application Development Company

At present, almost all the software development companies are driven towards the pursuit of making a mobile app. Well, this trend has gained so much popularity that every business firm is now planning to have their mobile app. Both the Google Play Store and Apple App Store collectively have over 3 million apps listed in their store. And these two are the most popular app stores in the mobile market.

Thus, if you have already planned to create an application it will be good if you start searching for the Mobile application development company which would assist you in your project. But wait, getting your app developed is just the first step in this process, once you are through you have to start promoting it among the target audience. By marketing your app properly, you will be able to take your business to the global level. Making your app popular on the app store you will ultimately drive traffic to your app and result in final conversions.

You need to look out for an app development agency which offers an end-to-end solution that includes a solid application marketing strategy as well which, aids in optimising the application. In this article, you will come across some of the best ways that will surely help you increase your app’s user base and downloads:

Develop a quality rich App

Yes, creating a stable & feature-rich app is the first and foremost step. To connect with your mobile audience it is crucial to load up your app with pretty good functionalities so that it can fetch you great users and downloads. A ‘good app’ means an application which, not only feature good layout and graphic but, also good subject matter. Thus, hire a mobile application developer who offers you a fresh and intuitive content as well which, can captivate the users to continue using it.

Stay Social

In this competitive marketplace, your app serves as a major marketing element for the business and thus it is important to make people aware of it. You can come up with a website, Facebook page, Twitter account or a Google+ page that will connect you with the right audience. Moreover, these pages will also assist you in developing a user community that will help you in later stages.

Join Community and Spread the word

The core idea behind this is to locate those communities and forums which might be interested in your app. Some of the places which you need to target:

1.Forums and Communities

2.Google Plus Communities

3.Facebook pages

4.Sub-reddits

5.Twitter hashtags

Tumblr blog and other potential platforms.

The main idea is to offer a unique experience to the users which is the key to let your app achieve ultimate success. Your app must have a problem-solving approach and a creativeness the helps it stand apart from the crowd of millions of apps available on the different app stores. Furthermore, you must deploy an effective marketing strategy that would make people aware of the app’s availability.

It will be good if you seek the help of a super talented app developer who will assist you in getting through this whole process. 

Why Apple’s Refund Policy Makes The iOS Developers Unhappy?

According to the Apple’s App Store policy, customers can ask a refund for the paid app if the app fails to function as per its description. Well, most of the time iOS apps work exactly the way it is mentioned in the manual but sometimes the app doesn’t turn out to be great and return policies laid down by the Apple comes in handy in such situations.

However, the Mobile app developers in several countries are extremely unhappy with the way Apple takes care of its refund policy. Several app users especially mobile gamers are taking huge advantage of this rule. First, they download the game, and after playing for some time, they file a return to get their money back. A recent study has shown that the tech giant Apple has complete control over sending the refunds and Apple Inc itself decides who should get a refund and who doesn’t.

Due to the protection of consumer rights, Apple simply refuses to release any information about the users who requested & received a refund for the specific app. This leaves developers with no other choice than to manually scan for users and check if they are still using the app’s content for which they ordered the refunds.

iPhone application development

But how does this refund process happens? Getting the money back is really easy. The gamers normally download and pay for the app & other purchases they make it and then ask for a refund. The primary drawback of this process is that the refund is automatically granted without asking any reason and the gamers end up playing for free since they get their money back.

Every year several game developers loose huge sum of money because of this loophole in the Apple’s returns policy. As per the Terms and Service section published by Apple, any transaction that takes place on iTune store or App Store is full & final. Moreover, Apple also mentioned that they reserve the right to refund money to a person if there’s any technical problem in the app. The developers demand that Apple should first investigate who should receive a refund and who doesn’t.

Apart from losing money the app developers also waste a good amount of time on tracking down the app users to whom refund was transferred. The app developers have to check if the user is still using the app and other content which he/she purchased with an app. Several app makers and game studios have started boycotting Apple’s App Store because of their refund policies. Apart from that, some game studios are analysing user data to find out those app users who have asked for refunds in a repeated manner.

People who filed frequent refund claims have been blocked by app developers. However, without any support from Apple, users will keep on taking the advantage of this loophole and it will become really tough for iOS app developers who are publishing apps on App Store. Apple has to come up with a short-term change and a quick solution before other users start taking advantage of this error. 

5 Steps To Develop A Mobile App For Business

Business mobile application development has brought in a lot of opportunities for growing as well as developed businesses. Since the world has turned from desktops to mobile, apps have become the latest medium for communication. Now, businesses around the world are looking forward to getting their own mobile apps to reach out and sell better to their target audience.

However, it is not easy to create an app which looks amazing and functional at the same time. These two factors are the driving forces to motivate the audience to make a purchase. An effective mobile app development is something that needs an investment of ideas, time and money. If you are also considering forward to build an app for business, the following steps are quite useful.

  1. Identify The Aim Of The App

When you start the app development, it is very important that you make a list of all the features that are mandatory in the app. This includes one primary function, followed by some secondary ones. Discuss with the client about the requirements and detail of the app. The developers should always be in contact with the client at every step of development.

  1. Start With Demo Versions

It is advised to the mobile app developers to sketch the app development on paper before they start coding for it. Based on the information and requirements of the client or business, rough screens can be created. From these, the best versions can be finalized and the process can be started.

  1. Add Usability To The Process

Along with the information from the client, it is important for a developer to add his suggestions in the build. The same modifications should be discussed with the client about the better alternatives. It is appreciated when the developer educates the client about the latest technology trends and practices to create a successful mobile app.

Mobile application development services

  1. Make A Strategy For Development

Once you are done with all the paperwork and discussions, it is time to make a useful strategy. For this, you need to get in touch with your designers, other experts who are a part of the process to come up with the best strategy.

  1. The App Design

When it comes to creating an amazing app design, there are many tools available like JavaScript, CSS-3 etc. App design is one of the most important aspects of mobile app development. The app design is basically the first point of contact of the app with its users.

Make sure that your app is easy to operate by users of all kinds and is accessible to a wide audience. You need to feature the app on different platforms so that people searching for the app from different devices can access it.

Conclusion

Once the app passes the design and development, have your business app tested in various conditions and situation to find out the bugs and mistakes, if any. Developing a mobile app without technical assistance may cost you investment and potential customers. So, it is advised to hire or consult professional for the best results.