Top Winning Features That Every Mobile App Should Possess

An array of apps come up daily in the app store and in the Google play store. Thousands of apps are launched on weekly basis across different categories. Every one of us knows that some apps are always on the top position according to their popularity. What makes them stand out from the rest?

Mobile Application Development

When we search for an app in the app store, we are shown some of the most popular apps and most downloaded apps in the result list. All the apps are according to the keywords we enter into the search bar. What makes the top downloaded apps stand apart from the rest and what makes other fail at the app stores? It’s all due to the difference in the way of mobile app development.

Here, we are going to discuss about some of the best features that define the success rate of any application. There are some must have features that should be there in every app:

1.Cross-platform apps should be built:

This is a known-fact that an app should be able to run successfully on every platform or device. iOS and Android OS is no doubt, the most famous platforms in the mobile app development. People love to try new things and this can urge them to move to Windows Phone and Blackberry. These 2 also have a formidable market. So, one should try to get apps built for all platforms irrespective of the popularity.

2. Mobile app developers should focus on stunning UI/UX:

Of course, the UI or UX is the first thing that a user sees and it is the first impression of your app on the user. It should be completely interactive and flawless as if like a liquid flowing in a tube. Talking about favorite apps is a very awesome thing. If someone likes a certain app, they will surely share it with friends. A clean interface is the best interface for modern day apps. There should be a comfort zone in the app. These factors should be kept in mind by the mobile app developers while building an app.

3. An App Should be kept Updated:

An app should always be kept upgraded according to the latest trends in the market of mobile app development. People hate obsolete apps. Wearable technology like wrist bands have come to the market which connect to mobile apps. If the mobile app developers don’t keep up with what’s in the market, then they can’t create successful apps for you! Updation is important because you need to give a new look and feel to the app to retain customers.

4. Security of an app is a major concern:

Say for example: You have an ecommerce app where users share their credit card details or for a sake, they share their phone numbers and other personal info. There are always chances of fraud and hackers can steal the information easily if high-end security is not taken care of.

Conclusion:

It can be safely concluded that if you want the app for your business to be extremely successful, then these top features are a must for your app. Cross-platform functionality, User-experience of the app and seamless navigation of the app is a vital component of every app. The app should be updated at times every now and then. App should be secure enough so that customers can easily shop online on the m-commerce apps.

How To Check For The Potential Of Your Mobile App

Creating a mobile application and releasing it on the App Store or the Play Store are the primary steps of app development. There is still a journey ahead that would lead the app to become a success. Many mobile developers often release their new app and are often disappointed when the app under-performs.

Mobile Application Development Company

The market for mobile application development is brimmed with products that are not able to meet the user expectations.This may be due to a lack of value, low usability, irrelevant app design, and other common pitfalls. To avoid such elements of app failures, it is important to keep a track of the app performance.

An amazing app design and user experience are merely not enough if the overall app performance is on a low. A poor performing app may be able to bring in users by its appealing design but will not be able to retain them. If your app fails to deliver the concerned functionalities, the users will simply abandon the app.

Whenever your mobile app crashes, loads slower or hangs, it heavily affects the app retention rate. So, mobile app developers should give importance to such metrics. As a result, it is important to track the front-end and back-end features of the app to get a better understanding of the app performance.

The next important thing to take care of is tracking user data. If you are well aware of the target user base, it will be easier for you to understand the monetization behavior of users. Once you have this data, you can monitor the usage, conversions, ads and other app related aspects.

Mobile apps run on a wide variety of devices. Hence the developers concerned with the mobile application development must ensure that they are well aware of the primary user base in terms of devices. Keeping a check on the target devices like smartphones, tablets or wearable gadgets will funnel the efforts precisely so you can optimize your app for each device.

Session duration is termed as the period during which the user opens the app and exits it. This duration reveals if the app is engaging enough for the users to stay on it for a while. The more engaging the app would be, the longer will be the session length. You can make use of the user segmentation to find out which category of users are spending the most time in the app and the reason behind it.

A session duration lets the mobile app developers know about the weak areas of an app. For example, is the app is based on E-Commerce, a relatively long session duration may lead to cart abandonment and other sales decline factors. Here, the developers can reduce the steps within the checkout process. This will improvements the app usability and inevitably boost the conversion rates.

Transaction abandonment rate is a number of transactions that have been aborted in the app. This may be due to multiple reasons likelousy app performance or user experience. If this rate is on a rise, the app developers must make sure to work on the user experience to make it more engaging.

Some Best Ways To Increase Your App’s User Base And Downloads

Mobile Application Development Company

At present, almost all the software development companies are driven towards the pursuit of making a mobile app. Well, this trend has gained so much popularity that every business firm is now planning to have their mobile app. Both the Google Play Store and Apple App Store collectively have over 3 million apps listed in their store. And these two are the most popular app stores in the mobile market.

Thus, if you have already planned to create an application it will be good if you start searching for the Mobile application development company which would assist you in your project. But wait, getting your app developed is just the first step in this process, once you are through you have to start promoting it among the target audience. By marketing your app properly, you will be able to take your business to the global level. Making your app popular on the app store you will ultimately drive traffic to your app and result in final conversions.

You need to look out for an app development agency which offers an end-to-end solution that includes a solid application marketing strategy as well which, aids in optimising the application. In this article, you will come across some of the best ways that will surely help you increase your app’s user base and downloads:

Develop a quality rich App

Yes, creating a stable & feature-rich app is the first and foremost step. To connect with your mobile audience it is crucial to load up your app with pretty good functionalities so that it can fetch you great users and downloads. A ‘good app’ means an application which, not only feature good layout and graphic but, also good subject matter. Thus, hire a mobile application developer who offers you a fresh and intuitive content as well which, can captivate the users to continue using it.

Stay Social

In this competitive marketplace, your app serves as a major marketing element for the business and thus it is important to make people aware of it. You can come up with a website, Facebook page, Twitter account or a Google+ page that will connect you with the right audience. Moreover, these pages will also assist you in developing a user community that will help you in later stages.

Join Community and Spread the word

The core idea behind this is to locate those communities and forums which might be interested in your app. Some of the places which you need to target:

1.Forums and Communities

2.Google Plus Communities

3.Facebook pages

4.Sub-reddits

5.Twitter hashtags

Tumblr blog and other potential platforms.

The main idea is to offer a unique experience to the users which is the key to let your app achieve ultimate success. Your app must have a problem-solving approach and a creativeness the helps it stand apart from the crowd of millions of apps available on the different app stores. Furthermore, you must deploy an effective marketing strategy that would make people aware of the app’s availability.

It will be good if you seek the help of a super talented app developer who will assist you in getting through this whole process. 

Tips To Ensure A Fruitful Offshore Development Payoff

Outsourcing mobile app development to skilled and well-known companies is becoming insanely popular these days. The process allows a business to reach out the global talent in order to get the best results. In the long run, outsourcing turns out to be cheaper and effective way of developing remarkable mobile apps.

Mobile application development services

However, even when small to medium based organizations are outsourcing their projects, there are some myths in the market which leads to hesitation for someone new to outsourcing. But with the advancement in technology, hiring mobile app developers from offshore is becoming an emerging trend. The companies provide transparency and the client’s testimonials can always be considered in case of any doubts. The firms are well established and certified.

Basically, you have 4 major categories to consider for mobile app development outsourcing, which are:

  • Small (Less than 50)

  • Mid-size (50-1000)

  • Large (1000+)

  • Freelancers (individuals)

Today, there are many mobile app development company which provide reliable and cost-effective services. The firms follow customer centric approach and are ready to walk an extra mile for the satisfaction of their clients. Outsourcing the mobile development is ideal because the companies provide all the necessary documentation to ensure transparency.


Choosing between companies based on their number of employees has many factors involved. Working with an offshore company with 500+ employees ensures an unlimited access to specialists. They work in flexible shifts and can be replaced if required. However, their business models are rigid and do not entertain minor tweaks from the clients. There is also no access to reach out the developers directly. So, a medium level company is preferred for offshoring the development process.


Agile is a perfect fit for companies looking out for dedicated mobile app developers or outsourcing services. The model is flexible, which is important while offshore development. Agile basically features working in short time spans and has 4 major stages, which are:

  • Design

  • Development

  • Testing

  • Review


All the teams involved in the development have to come together in order to deliver a seamless product. Every individual is in contact with people concerned with the development with the help of daily scrums and sprint plannings. All the problems are listed and worked upon as soon as they arise. Such responsive feedback ensures that all the practices are implemented precisely.


Agile implements a regular testing procedure. There are certain testing phases performed by the mobile app development company on every step of development. This eventually leaves no chance for any kind of crash or bug once the app goes live. Moreover, the regular testing of the software or app ensures that it is launched on time. With a significant risk reduction, error-free results can be expected in time.

Making use of Agile management strategy enables a business to get rid of various issues concerned with the mobile app development outsourcing. It helps in organizing the entire process so that the results are fruitful, regardless of the distance. Working with Agile structure is perfect for coordination between a client and developers in terms of reviewing the results and working on the problems together.

Android App Development- Best Way To Reach Out To Huge Audience

In the past couple of years, there has been an increase in the production and distribution of the mobile applications that too on the global scale. Even the number of smartphones (mobile & tablet) users have also skyrocketed. People have been downloading millions of applications for a variety of purposes such as communication, education, business promotion, gaming etc. You name it and you will get a suitable app.

Android application development

There’s an international acclaim for the versatility of Android Apps Development at large. Several users have been found that are deploying mobile applications for their respective domains of interests and has turn out to be highly rewarding.

Why Android?

When it comes to selecting the mobile platform to develop an app that boosts the business performance or offers a communication service then there are some really strong reasons to consider the Android platform for your app development process.

If you are an owner of a multinational firm and have a big name in the industry then for you, it’s not a big deal to go for all the different platform available in the market. But in the case of small ventures or start-ups, it’s a bit tough for them to invest in different operating systems. This is why business development experts suggest building an Android-compatible app.

At present Android owns the largest share in the app development industry and has billions of users spread across the globe. Because of its large user base, you can quickly reach out to a huge audience in a hassle-free manner. Another thing that grabs attention is the low production costs involved in the app development process. Compared to iOS, you can Hire android developers app at affordable prices.

The good thing about developing an app on this particular platform varies depending on the requirements of the client. The primary reason behind developing an app is to earn revenues and to do so you need to come up with an engaging app so that you can attract a good amount of users towards your app.

Android Advantages

Given below are the advantages of using Android for your app development:

  • Quick portability to other mobile operating systems.
  • Fast accessibility of the app after fixing bugs on Google Play Store compared to the Apple’s App Store.
  • Option to release in alpha and beta versions of the app to selected users.
  • App development can be done on Windows, MAC and Linux.

However, before starting an app development process, you should perform a thorough market search so that you can locate the best service provider for your project. Consider some parameters like developer’s reputation, quality work, experience, previous projects, clientele and tools used while creating an app. You should make sure that the firm which you are appointing for your project should meet your expectations and budget as well.

Before rolling out your project, it will be good that you discuss everything with them and provide them with a time frame. Approach several firms, shortlist few and then choose the best one for your project.

How To Enhance The User Engagement Of Your App?

It takes more than an idea to create an engaging mobile application. Unnecessary gimmicks will not help you break through the top charts. So what’s needed to bring your app to top positions and keep users engaged for a very long time? Well, proven strategies and app features will surely help you accomplish this task. These aren’t some tricks which will work instantly. Being an app owner you have to put a significant amount of time & effort to keep things right on track.

Here are few tactics which you can use to enhance the user engagement and customer base

Mobile app engagement

Craft a Stellar App Store Listing

The engagement starts with the user’s first interaction with the app in the app store itself. If no one downloads your app, then in many ways that’s the worst form of engagement. Whenever you initiate your Mobile application development process make sure you take care of the user engagement from beginning.

Take the time to think about why people will even give your app a chance. What features do you offer? What sort of problems you are trying to solve with your app. Focus more on benefits that your app offers to the users. Try to improve your app according to the feedback given by testers and users.

Educate Users with Onboarding

If an app store listing is a handshake, then onboarding experience is the first conversation with the potential users. Once the user comes onboard, your goal is to actually get them into your app. That’s it.

The most common mistake done by app owner is giving a tutorial to users. Instead of teaching the users, you should focus on providing a brief about the benefits of using the app.

Let Users “Try Before They Buy”

The mobile apps that require some sort of login or authentication, especially apps such as Facebook and Twitter should never use this strategy upfront. Instead, let users explore your app as much as possible and only require signing up when necessary.

This approach helps to build off the idea of showing the value of your app before a user actually commits to it. You should allow your users to read through everything, and whenever they want to perform an action, they have to create an account to gain full access.

Make Speed a Feature in Your App

The app users have become more demanding that ever. There are plenty of merchants in the market that deliver same products but to stay ahead in this game, a business needs to offer speedy services. So make sure you come up with a bug-free app which can offer a superb user experience without any lag. It will be good if you test your app on a regular basis so that you can keep all the errors at bay.

Don’t Forget About Push Notifications

Apps that remain quiet for a long period of time can be forgotten or sometimes deleted from the user’s device. To stay in the mind of your app users, you should roll out regular push notifications that draw them back to your app. For example app such as Musx has a habit of sending a weekly notification to motivate users to come and look at the top 10 songs of the weekend. They also send selective timely notifications related to the ongoing or upcoming concerts and other music-related events.

Why Apple’s Refund Policy Makes The iOS Developers Unhappy?

According to the Apple’s App Store policy, customers can ask a refund for the paid app if the app fails to function as per its description. Well, most of the time iOS apps work exactly the way it is mentioned in the manual but sometimes the app doesn’t turn out to be great and return policies laid down by the Apple comes in handy in such situations.

However, the Mobile app developers in several countries are extremely unhappy with the way Apple takes care of its refund policy. Several app users especially mobile gamers are taking huge advantage of this rule. First, they download the game, and after playing for some time, they file a return to get their money back. A recent study has shown that the tech giant Apple has complete control over sending the refunds and Apple Inc itself decides who should get a refund and who doesn’t.

Due to the protection of consumer rights, Apple simply refuses to release any information about the users who requested & received a refund for the specific app. This leaves developers with no other choice than to manually scan for users and check if they are still using the app’s content for which they ordered the refunds.

iPhone application development

But how does this refund process happens? Getting the money back is really easy. The gamers normally download and pay for the app & other purchases they make it and then ask for a refund. The primary drawback of this process is that the refund is automatically granted without asking any reason and the gamers end up playing for free since they get their money back.

Every year several game developers loose huge sum of money because of this loophole in the Apple’s returns policy. As per the Terms and Service section published by Apple, any transaction that takes place on iTune store or App Store is full & final. Moreover, Apple also mentioned that they reserve the right to refund money to a person if there’s any technical problem in the app. The developers demand that Apple should first investigate who should receive a refund and who doesn’t.

Apart from losing money the app developers also waste a good amount of time on tracking down the app users to whom refund was transferred. The app developers have to check if the user is still using the app and other content which he/she purchased with an app. Several app makers and game studios have started boycotting Apple’s App Store because of their refund policies. Apart from that, some game studios are analysing user data to find out those app users who have asked for refunds in a repeated manner.

People who filed frequent refund claims have been blocked by app developers. However, without any support from Apple, users will keep on taking the advantage of this loophole and it will become really tough for iOS app developers who are publishing apps on App Store. Apple has to come up with a short-term change and a quick solution before other users start taking advantage of this error.