Bursting The Costing Myths In Mobile App Development

One of the biggest misconceptions which is lingering around in mobile app development world is that developing a mobile app is quite a costly affair. Though I won’t say that developing a mobile app is a penniless job, however you would certainly not need fortunes to make a mobile app. Wherein considering the benefits that they offer is covers up the complete costing factor you need to be aware of the. Mobile apps are no longer just for the entertainment purpose but have now become a major business carriers.

Business owners have started taking mobile app quite seriously as this has the business owners to reach quite easily to their users. Looking at this extensive reach of mobile apps we can see that the business owners need to enter into mobile app development quite seriously. Development cost is a prime discuss  and obviously cost of recruiting a professional Android app developer is a major concern.

The biggest myth! Mobile apps aren’t for Small Businesses

An analysis carried in 2015 of 40, 402 app that were created with app development platform found that it was “expected” businesses for instance gyms, hotels, politicians, golf courses and even plumbers are rising in the development. What is the reason behind why these industries are building more apps, and this is the ease of building apps increases? As we know that it has become quite easy to develop mobile apps, therefore we can see that the potential functionality also increases.

Apart from this, there are several one-off investments such as in-app payments can help them save money for long-term investment and also cut shorts the amount of time it spends in order to fulfil the orders, complete the bookings and take payments. For those who wish to meet their potential clients at several locations, they can easily display data as well as portfolio offline by making use of an app is what that is responsible for finishing a sale or losing a prospect to your competitors.

Cost incurred in developing a mobile app depends of several factors and hence varies regarding requirements. Costing depend on the size of the apps, support, maintenance, content, are certain major points that comes into play while designing the app. Furthermore, cost of the app also depend on what kind of development are you are opting for such as in-house outsourcing a development firm. As discussed earlier certain factors are responsible to certain factors that come into play that determine the cost of developing a mobile app. However, these factors are quite similar for Android apps.

But there are certain apps that need some extra paid tool that costs some extra costs. This is the case with Android games and those apps that require any additional security features or graphics which are beyond the scope of Android app development environment.

The total cost of the app comprises of the following factors:

Hiring the developer:

The cost of hiring a developer depends on the technical expertise as well as the experience rendered by the developer. However, the nominal cost of hiring the developer is a monthly fees of $100 or $ 5-10 per hour.

The resource that you spend in gathering the user’s requirement for the app is quite big. Further, you need to carry on surveys as well as campaigns on staff that requires you to complete this job.

Designing and developing the app:

The design and development cost is the total amount which is spent on the remuneration of the developer and the design as well as other licenses that one might purchase.

Testing the app:

Development through the most essential but not the sufficient condition for developing the complete app. Mobile app testing is one of the primary requisite that involves money. Improper mobile app testing further results to unnecessary deadline delay and cost overruns.

Having a proper marketing strategy:

For this, you need to have a fixed budget for marketing your Android app through CPI, CPM and other things. An app without a proper marketing strategy will be lost in this vast ocean, so as to have a guaranteed success you need to be highly competitive in the industry.

Bare Bones:

When it comes to native app development, we know that the cost incurred is much more when compared with cross-platform app development. For those who do not wish to compromise with their quality must go for native app development which certainly is not the big task if done with proper planning.

Mobile Apps: The New Buzz In The Entertainment Industry

Are you Au Courant (well aware of the latest trends)? In this highly competitive world if you do not know about what’s happening around then then you must be prepared to lag behind your competitors. Talking about the latest trends we cannot avoid the fact that mobile apps are in trend. Consequently, foresighted business owners are now enthused with excitement looking at these current stats and now look forward to   make their business mobile.  The love for mobility has grown so much so that people now prefer to go for developing a  mobile app rather than a website for their business.

Moreover, if we talk about the entertainment industry we can see that they prefer more of mobile apps rather than creating websites as according to statistics we can easily see that mobile apps have become one of the most used gadgets in the current world. People are now spending their quality time in mobile app development and this is the reason why mobile app development.

When it comes to the digital space, we can see that we have moved to a new shift in the internet stricken world which is moving towards mobility. Well, the sole idea is to stay connected wherein the mode of connectivity has been considerably changed from web to mobility. This major reason behind is the portability these devices that offer them full-time connectivity to the users.

Within a couple of years, we can see that the entertainment market has experienced a  drastic change and has adopted mobile entertainment that can understand the behavior of the users quite easily. As per Juniper Research, we know that global mobile entertainment is about to reach $65.9 billion this year.

Here we will discuss why mobile apps are a greener pasture for entertainment brands.

These mobile apps have given us the power to entertain ourselves anywhere at any time without making you wait for you to reach to your TV, theatres, DVD players, games so as to entertain yourselves, these ingenious devices that you can easily carry in your pockets are the handiest tool that is a complete package to entertain you anytime, anywhere. These mobile apps have evolved one of the best of all the for all kinds of entertainment you need.

In this ever growing media world we know that the entertainment apps, have become the most of best of all the performance is everything. The main reason you need to render the best performance to the users is that at any point if they won’t have to wait to buffer their games, or if their transactions get delayed, this will lead them to jump surely to the rival’s website in the very next time.

Irrespective of the business that you have which is video, news, gaming or gambling, this is all about responsiveness as well as delivery of the websites and everything is dependent on how well your mobile app has been developed and whether they perform well or not. These people are world leaders and innovative thinkers who come up with innovative ideas and to build these apps they hire iPhone app developers who not only have the expertise but the experience in developing intuitive and feature rich mobile apps that suffices the need of modern web music lovers.

We already know that these stalwarts in the entertainment brands were built on to cater in both movie theaters as well as television screens and eventually now we have seen the advent of mobile apps. However now with mobile — they have expanded their seams, and now they can now reach the audiences via ‘touch’.

The best thing is that it is present our pocket, available at out fingertips and remains connected with us throughout. These game studios are primarily based on mobile, and they treat their content to be a service.
Due to this, the content primarily based to cater the needs of your audience and this further must be regularly updated.

As the internet has woven us together and due to this the choice has gone very eclectic, therefore people wish to listen to music all around the globe rather than sticking to one genre or language. These mobile apps such as SoundCloud, Spotify Music, Deezer Music, Pandora, iHeartRadio and several others are such apps that are quite famous among the music owners.

What’s next?

Mobility certainly has a bright future ahead when it comes to the entertainment industry. Moreover, an advent of new technology enables the users to render a great user experience and get more considerable growth in the industry. This certainly helps you to get a rise when it comes to mobile content consumption using mobile TV and video-rich service.

We can certainly not overlook the opportunities provided by mobile app development such IoT and wearable apps for devices that can be shown in the M&E industry. Wherein along with this, technologies such as  Augmented Reality, Virtual Reality, 3D, Peer to Peer services are making mobile app development quite an intriguing task thus making entertainment services quite rich as well as user engaging. Therefore, it is advised to you to utilize the opportunity before everything becomes very monotonous.

Plausible Threats And Solutions Related To Mobile App Security

Within a decade we have seen a drastic transformation in the way use to work such as our checkbooks, memo pads, mini storage devices, id proofs,  accounts,  cameras,  and several other things that deal with our critical and confidential data.

We cannot ignore the fact that critical data requires quite strict security, and this alarms all the users that whether this substitute that they are about to choose for their tried and tested storage method is as competent or not. Security is such a major issue in mobile app development and no matter you hire a professional Android app developer or iOS you cannot afford to ignore the security.

Why is Mobile App Security an area of concern?

Well, the best answer will be to answer all these questions such as that whether you use utility apps such as phone barcode scanners? Are you carrying out a business or running an enterprise app. No matter whether you are running a firm or are an individual business owner who has to store their employee data, trade secrets, business quotations, and other sensitive information which is crucial for your business.

Even start-ups or SMBs that have a retail app that store bank account and credit card credentials of their users. Those who are “freemium monetization model” based app owners, who might be trade money for features

All in all Mobile app security is one of the most crucial aspects of any mobile application development. It’s not just the app owners that fret about the security of their mobile app, but even the mobile app users also need to pay heed to the security of the developers.

Caution for the users

There are many people who are unaware of the fact that how their mobile apps can access their personal data on your mobile device. Well, you are the one’s who allow them to do so by allowing them to access the data which includes all the media files, e-mail id, and  your native gallery features, and this is in the box that appears with the warning before installing the app.

There are several users that click on ‘allow’  in order to install the app for free.  The barter is that we allow all the third parties that are attached to the application get a control on our data as functions of our devices.

Among the total hacking happening around us, there came a stats that showed that about 53 percent of fraudulent in mobile commerce are related to money. Thus happens through their stored credit card details. The rest of them include 47% of the identity thefts, data phishing, and banking frauds.

Hacking of Facebook accounts, Identity theft, morphed photographs, financial thefts, these are some of the repercussions that one needs to bear if one loses the devices, or any confidential information is leaked.

There are certain mistakes that these development firms do while developing these apps and in this blog, we will discuss how to tackle all the mistakes that can help us to botch with the security of the app.

Not securing interactions and transactions that are at high risk:

Those Mobile apps that are specifically built in order to communicate with back-end services.

We have Enterprise apps such as CRM apps that are used by specific companies; they store the back-end data and for this, they use third party integration.

Likewise, we use a third party integration is involved when an app fetches any information which is stored in the cloud server.

Integrations are similar to joints that we have in a chain. Therefore all the integration that are with the backend needs security.

For this, you need to encrypt the data which is present in the encryption algorithms, for instance, the SSL (Socket Security Layer) and is a widely used algorithm for encrypting online data. The TLS (Transport Layer Security) can also be used to further improve the security.

Contingency Plan for Data Management after an attack:

We know that in CRM applications, geolocation apps, social media APIs, the stored data is personal and when leaked might have serious consequences.

Therefore, applications that contain personal data need to adhere to the protocols.

When do we befall this data theft?

Situations when your data gets compromised are:
1. When someone steals your device.
2. You get attacked by a Hacker.

How to tackle?

In the former case which is when you get to lose your device, then you can make use of selective remote wipe of which is the new functionality which is offered by most of the devices nowadays.

Using this you can easily remove sensitive data stored on your devices without even using it. Moreover, there are several phones that also offer a security login that makes sure that the users can easily do the same.

For those who have lost their device can also use a selective wipe for their mobile apps. There are applications such as Google +, Gmail, (google based apps that are integrated with your Google account) that allows the users to erase the sensitive information to delete confidential data from their Android /iOS device allow and even block specific access.

All in all!

Security is one of the strongest pillars on which the complete growth of your mobile application development stands and this cannot be compromised at any cost.
To build a strong app make sure that you adhere to OWASP standards which are the crux of mobile app development and helps to build secure apps.

We can help you out with any questions related to mobile app development or security.
So, feel free to drop us your queries.

Handy List Of Announcements At Apple’s WWDC Event 2016

Recently, the Tech Giant Apple kicked off their annual Worldwide Developer Conference (WWDC) in the Golden state, California. The event was put at the Bill Graham Civic Auditorium, where Apple announced new updates across its four software platforms. The crux of this meeting was that Apple focused on one clear underlying concept behind introducing new features: make a proper understanding for people to do things.

Of course, there are some new features which will be challenging for professional iOS app developers. But Apple is sure these were the major shifts which users were expecting, be it in Messages or the Apple Watch.

Apple WWDC Event 2016

Following are the major announcements at WDDC event, 2016.

1. Non-Apple Apps welcomes Siri

This is one of the fascinating news from Apple’s side. Apple is now welcoming third-party developers to its platform. Isn’t a great news that Apple can now interact with third party developers. Apple users can now hail Uber; it can now pay music as you demand on Spotify. Users will be able to do those things which are away from boring response which opened a Safari search result.

2. macOS Sierra

Another great news is that Apple is changing the desktop and laptop OS branding. OS X 10 will now switch to macOS Sierra. The next noteworthy feature includes the ability to auto sign-on. This will prevent the users to unlock their computers with lengthy passwords. Apple Pay will now be web-enabled, with new notification centre.

3. iOS 10

Apple’s senior vice president of Software Engineering, Craig Federighi expressed his delightfulness on the biggest iOS release. The critical updates include a newly designed lock screen with rich notifications, quick interactions with mobile apps, and expanded use of 3D Touch. A long requested feature by users is also no more awaited, they can now remove the stock iOS apps easily.

4. watch OS 3

Apple has brought new enhancements with its new launch watchOS 3 to the Apple Watch users. This new update for the third time allows Apple to launch apps faster than before. It has also launched new faces of the watches along with apps for Reminders and Find My Friends. watchOS 3 now also allow users to share their activity with friends which is another paramount and new safety feature here.

5. tv OS 10

tv OS 10 which is the name of next major version of the Apple TV’s software can now offer single sign-on for the cable logins. It will also include many Siri enrichments, as well as improvements regarding watching live TV.

6. Photos App

Apple has put some efforts on their Photos application. The update supports powerful search and filing on Apple devices by adding new object and scene detection. It also focused on all AI happens directly on the device itself. This would maintain greater privacy for Apple’s claim if the computation were done in the cloud.

7. Apple Maps

Apple is trying to fetch some good updates regarding Apple Maps as it is still threatening to Google Maps. Apple Maps is getting a makeover in iOS 10. Maps are now redesigned to provide navigation to its users. For instance, if there’s a lot of traffic ahead, Maps will proactively offer an alternative route and will save users time.

8. Apple Messages

From long time Apple Messages was looking outdated. The New functionality updates seem to have taken influence from the social media platforms likes of Facebook Messenger and Snapchat. Users can now embed YouTube videos easily. They can easily send “stickers,” or easily convert their text into emojis. Another big update includes the ability for developers to integrate third-party app functions into a chat.

I hope the above announcements at WWDC, 2016 will make the life of the Apple users easy, and will also fetch good business for the Apple app developers.

The Latest Mobile App Monetization Strategies Of 2016

With the rise of fiercing competition in the app store, 93% of the mobile application are downloaded for no cost. It is heartbreaking but true that only a handful of free mobile apps actually make enough money to sustain in business competition. The paid mobile applications do not sustain in the market because they cannot find attention from the users. If you’re under an impression that subscription alone can do wonders in application download numbers, then you’re mistaken! Apart from subscription, there are too many other things which can contribute to making your app a big hit.

Remember, all applications are different. It varies from users usage and competition level, thus, resulting in diverse monetization strategy. It can be a situation where what works for iOS development company may differ for other competent Android development company. This can be considered as a simple principle while devising a monetization strategy.

In the past few years, we have witnessed an unprecedented number of people rushing to develop mobile apps. The major reason behind developing apps is earning revenues. If you examine the mobile app revenue from 2011 – 2015 and forecasts the same revenue till 2017, it will give you a rosy picture.

Mobile App Monetization Strategies Of 2016

Here are some highlights of the previous years results:

1. The maximum growth was recorded in 2012, out of which iOS contributed majorly. It is because iOS launched iPhone 5 recently.

2. The revenue reached 445%, between 2011 and 2015.

3. By 2017 it is expected to jump by 69% over 2015 revenue.

Here is The Developer Economics Q3 2014 Report. According to the report:

1. The majority of mobile applications business could not survive or are at the borderline.

2. Half of the iOS app developers and 64% of the Android app developers are going below $500 per app per month.

3. Only 1.6% of the mobile apps earns the revenue more than $500K per month.

4. Approximately, 69% of the mobile app developers struggle to sustain full-time development from the app revenue only.

So in order to sustain in the competition, one needs to do planning strategically. You need to consider app dimensions from various prospectives. Consider the following questions:

1. What problem does your application will serve?

2. What is the USP of your mobile app? What will entice users to pay for it?

3. What business model will you use for your mobile application?

4. What is the worth of your application? Will the users be willing to pay for additional features in your application?

After you get correct answers to these questions, the next step is to proceed with app business model. Here we have discussed few famous business models that you can explore to make a right decision.

1. Free with Built-in Apps

This is the most popular approach and drives high user acquisition. To get the more features of the same application, the user can upgrade to the premium app by paying a subscription fee. This approach is good up till your free version offers some useful features and content.

2. Paid Applications

It charges money to download this application. It earns money with new users subscriptions. The paid application should be feature riched and must be able to solve users complex problems. Your marketing team must be rigid enough to convince users to buy your app instead of searching for free substitutes.

3. In-App Purchases

It is considered as a profit sharing model where users can purchase anything like consumer goods and possess commodity model.

4. Subscriptions

It is basically concerned with content-based applications. Whereas some of the content pieces are available for users for no cost, and for reading the whole content, users have to pay for full content.

5. Incentivized Advertising

Here you can let brands advertise your application and give individual promotional offers based on the activities of your users.It is basically applicable in gaming applications where certain users redeem their gifts and earn revenue.

Wrapping up

The above mentioned tactics are not enough to promote your mobile application. They should be considered with the combination of other tactics in your app marketing strategies to get the right results. With the enormous amount of applications across every niche, one cannot expect the right result of monetization strategy too promptly.

Not Just iOS, Develop Your Android Mobile App Using Swift

Apple launched Swift 2 in its last WWDC, which is an updated version of Swift, which is its programming language to program OSX, IOS, WatchOs as well as TvOs. This language is great for creating as well as to improving the efficiency and performance while developing apps and even helps to program devices for the much hyped ‘Internet of things’. Presenting to you an all new version of Swift, which also include attributes that are made to change the way we take programming.

Swift 2 is launched with power pack features that are good enough to make it easy for you to code in a simple and quite an intuitive way such as the Xcode 7 tools which allows you to develop applications that can function on Apple devices or have the possibility to make use of protocol extensions. On the top of all the features that are quite incredible for Swift is that it is an open-source language . Making Swift an open source language is one of the possibility that Apple is trying to break the operating system rule and making it easy for not only professional iPhone app developers but also for Android developers as well.

Along with this, it also comprises of a brand new model for handling errors, and it further makes it quite easy to catch as well as throw errors, makes the compilation faster and offers new Objective-C features for instance nullability and generics annotation. There are new improvements in the syntax improvements which make the code quite safe as well as clean.


Swift for iOS and Android

Swift is not just a programming language which is developed by one of the biggest companies in the world but has more to it what meets the eye. Swift has got significant support from IBM and also from several other apps such as Pixelmator, Lyft, or Vimeo.

Swift was created as a substitute language of Objective-C, with an intention to improve the programming experience of the coders.

Making Swift an open source programming language opens up a lot of discussions that whether the developers be able to render iOS apps on Android devices and what kind of reaction will Google have on this.

Now that we know that Swift has opened up to build applications for different operating systems, however, Apple still holds the control of the SDKs (Software Development Kit) which means that the developers need to make use of Mac to developer apps or software for OS x and iOS.

If Google is further going to switch to Swift, we need to take into account that the portability to Android is not quite easy.

The reason being is that then Google will need to make the complete standard library compatible with Swift as well as APIs programmed in C++, as these languages are not compatible with Swift.

As we know that Swift is going to be an open source programming language, major brands such as Google, Facebook as well as Uber contemplated on making Swift as their “first class” programming language for Android. Wherein, Facebook and Uber are also looking to make Swift the center of their operations.

We know that Java is the programming languages which is supported by Android, and as per sources, we know that Swift is not going to replace Java anytime soon. Though a litigation is going on with Oracle, which is an area of concern, sources say that Google opines that Swift when compared with Java.

Moreover, being an open source language will easily enable them to adapt it for Android without having to change its mobile structure which is itself an open source.

What is Google’s take on it?

As it is the replacement of Objective-C, Swift has quickly made it space among the developers as it is quite an easy to use language as it easily helps them to code without writing much code as well clumsy parameter which is used in other languages.

You can not copy and paste Swift from any platform. Specifically, Android would need a runtime for Swift, and this is only for the starters.

Further, Google also needs to make the complete standard compatible to swift and must support the language in APIs and SDKs. Moreover, you need to re-write some low-level Android APIs, as swift cannot support them.

When could a move to Swift happen?

Well, to be precise, Swift is not going to come to any point soon. Though we can say that Swift is growing quite quickly and as per several studies we know that it is one of the fastest growing languages and becoming an open source language is what which is working as a catalyst to its growth. As per GitHub, the language is the 11th most popular language.

It was further noted that the developers having knowledge of Swift were also in demand.

As we have discussed earlier that to migrate to Swift, Google will have to write all the API and Android services again to make it compatible. Along with that Google also need to move ahead with the control over Android, which the developers need to work hard still on to.

Advantages and disadvantages for developers

When we talk about Apple, we know that it offer high-quality products as well as reliable products. Swift which is one of the products from Apple is ideal for developers and provides ample lot of benefits to the developers:

  • An open source programming language

  • Easy to create software which is compatible with all the operating systems

  • Allows you to create an operating system of your own

  • Programming is easier since it reduces the amount of code needed

  • Offers an intuitive platform

  • Compatible with Object-C and also comprises of tool to switch from Object-C to Swift

  • It provides quite an intuitive syntax, and it resembles that with Python.

All in all!

We can see that Google has already started taking steps to move away from Oracle-flavored Java. It is now making use of Open JDK for Android rather than making use of Java API, and this might consider post-Java life. Moreover, we can see that there were talks in London which were quite exploratory, which also states that Google is yet not still not much impressed from moving on from Java.

Key factors that are responsible for Swift’s success is that it renders quite swift and speedy development. Moreover, looking at the roadmap of the language we can see that it won’t be difficult to use Swift when compared with other languages such as C++. We do have Kotlin, which is an alternative. However, this is a newbie in the development world and does not have the following similar to Swift.

The Prodigious Shift To M-Commerce

Mobile has been dominating the retail landscape according to more than five years of leading market researchers prediction. The human lives have been extended with the excessive use of smartphones and tablets. Do you remember, when last time you did not carry your smartphone while going out of your house? In fact, it is no wonder if I say that carrying smartphones is as important as carrying your wallet. They’ve transformed the way we perform our day-to-day activities, and how we communicate with our customers and companies similar.

In multiple device world, both the term “M-commerce” and “E-commerce” have gained a considerable amount of popularity. With the rise of iOS and Android phones, consumers find it easy to search and buy the products on their smartphones. This has also given a huge demand of professional Android app developer or iOS developer. However, mCommerce also fetches up certain drawbacks of e-Commerce viz. lack of mobility, privacy, security, undeveloped software tools, etc. Which further resulted in the acceleration of global mCommerce economy and anticipated to reach 100 billion USD by 2017.

Shift to M-commerce

Here are some critical reasons which have prompted the paradigm shift of e-commerce to m-commerce.

1. Offers personalized

With the enormous increase in mobile phone users, there are many reputed brands like Amazon; Snapdeal has started investing in creating world class mobile platform. The customers can now shop for wide range of products on their smartphones. Within the mobile apps, the users can check the price, expected date of delivery or the scan bar code of items. It also offers an array of information like tracking the status of the product, notification of any new offer on the purchase or exclusive launch of new products.

2. To subdue the drawbacks of E-commerce

As every coin has two sides, E-commerce has several limitations. E-commerce lacks the advantage of mobility, privacy and security concerns. It cannot be considered as a platform for complete security for making transactions despite embodying the best solutions.

3. Advantages offered by Mobile Shopping

The growth of m-Commerce has been boosted with the increase in many factors. This can be done throughout the use of smartphones, excellent UI, great loyalty programs, easy and fast access available 24/7, quick payments, etc. These factors have motivated the use of retail mobile apps.

4. Mobile Commerce would rise E-Commerce ROI

M-commerce and E-commerce are increasing a very quick speed. In a recent study, it was discovered that the return on investment on the m-commerce industry will be enormous by the end of 2016. The study was conducted on the 17600 consumers across 22 countries who are using mobile phones to shop. It resulted in the massive growth rate of 42% in comparison with 13% of the e-commerce sector, by the end of 2016.

5. No limit of Geographic boundaries

Undoubtedly, mobile commerce offers seamless interaction with the brands, retailers and business from across the globe. This has accelerated the demand of M-commerce to E-Commerce. The smartphone users have the privilege of shopping from any corner of the world instead of taking the pains of visiting the local shops of the market or country specific stores.

6. Offers huge business opportunity

The mobile shopping applications serve huge of your target market effectively, thus bringing larger opportunity to the application owners. With the rise of mobile technology, the young generation is more comfortable with digital technology, which has increased the usage of the tablets and the smart phones.

To Conclude

As discussed above, these were some top most reason why there is a significant shift to m-commerce from e-commerce. Apart from the USA, the other significant players in the mCommerce growth are India, China, Turkey, and UAE. Many of the leading e-commerce players like Amazon, eBay, Walmart have already landed into mobile-first strategy after understanding the target audience and its scope. The top fashioned website, Myntra has already taken an exit from its E-commerce website because of greater response from its mobile application.

Thus, we can say, users experience, loyalty program, and 24/7 fastest access are essential to any mobile retail apps.


Have you ever experienced how mobile applications in retail business have open a massive customer database in recent years? They have probably given increase customer conversion with it. Here is why an m-Commerce industry is in prominent demand.

10 Business Lessons To Learn From The State Of Mobile App 2016 Survey

Thousands of developers come up with great app ideas, some of them do great wherein some of them fail drastically. Perhaps it is the lack of homework that people do before designing their mobile app. When clients come to us, they ask us specifically what kind of homework we need to do before developing a mobile app. There are an ample lot of surveys that people carry out to get to know the likes and dislikes people have while browsing mobile apps. The concerns are more while developing a mobile app is because the size of the devices is quite small and therefore delivering a seamless user experience becomes the prime requisite.

 Mobile App 2016 Survey

Likewise, InMobi came up with its STATE OF MOBILE APP DEVELOPERS 2016, which was a survey conducted on more than 1000 mobile app developers. Though there are umpteen number of Android as well as brilliant iOS app developers present out there, but you need to ponder over certain factors before hiring one. Let’s delve!

1. One of the major thing to note was that there is only 6 percent of the mobile app developers in the whole community that is females and rests all they are male. Apart from this we also deduced that approximately 25-34 years old and the average lies between 33. This means that the developers are young and can come up with enough innovative ideas when given proper guidance.

These young developers are quite new to the app development, and only about 34% have been in the business for about four years now.

2. Apart from this we also got to know that 80% of the people in the development are independent developers or are a majority of them are companies with only five people.

This fact is a caveat for business owners as they need to go for a background

check before hiring any random app developer.

3. The top categories in the mobile app development are games, entertainment and utility apps that still come as the favorite types.

4. Speaking of the most contentious issue in the field of mobile app development is choosing the right platform for development. Although there are two major platforms the tussle between the two is quite stiff. As per this survey, it was derived that a considerable percentage of 86% of the developers prefer Android, and 57% of them follows this prefer Apple. Moreover, it was also seen that the preferences of the developers various from region to region. Android is one the leading platform when it comes to regions such as Asia and Europe; wherein the competition is quite stiff in North America between both these platforms.

5. Programmers nowadays prefer Java and along with this Swift has become one of the popular programming languages.

6. The growing competition has made the business quite stiff with 55% of the developers can make only $1000/month, and the monthly average mobile revenue is under $6000.

7. Moreover, when it comes to the app revenue, we can see that monthly app revenue is between $5k to $11k which depends on the platform. Talking about the highest grossing platform, Windows has emerged out to be the victorious with a tally of $11.4k per month per app, as you can see that there is no fragmentation in the market and the competition is also less. Wherein when it comes to Apple iOS, the developers the revenue sums up to a total of $8.1k per app every month and speaking of Android, you get to earn $4.9k per app every month.

8. Marketing is quite an arduous task app developers as a significant 43% have been vocal about it, and around 21% have stated that design to be a daunting task. Which brings us to the point that making an app is certainly difficult wherein one of the biggest challenges for every business owner is to make the audiences feel their presence.

9. Mobile app monetization is one of the most preferred app monetization strategies, and a considerable seven among ten developers prefer this approach. Moreover, a significant 18% of them plan to adopt this as their app advertising in the coming future. 36% of the developers make use of interstitial ads and around 45% of the developers make use of banner ads for monetizing their app.

10. One of the most growing trends among mobile app is wearable apps, as other areas of human life will begin to get monitored. However, only 6% of mobile developers have landed into creating apps for wearables wherein 32% of developers opine they would like to make apps for wearables in the coming future.

All in all!

Where we all are running amok after reaping best profits in the business, we need to hold back and find out the right ways to attain our business goals. Getting acquainted with all the advancement and trends is one of the most crucial things you must know before developing your mobile app. It is quite advisable to do one’s homework before delving into things that are quite essential for your business.

Say Hello To Android N

It’s a time to rejoice for the Android users, as the long awaited Google’s Android N version is released in the month April 2016. We’re not making you April Fool! The whole tech industry is talking about its marvels. It has come up with a plethora of interesting features, and its developer’s preview will certainly assist to dive deep into the new updated functionality of Android N.

Android N

Google has also confirmed to enrich Nexus devices first with Android N viz, Nexus 6P, Nexus 5X, Nexus 6, Pixel C, Nexus 9 and Nexus Player. Rest it has planned to introduce the final version of Android N in Q3 of 2016. So if you want to become a proficient Android app developer, here is the overview of Android N.

Overview: Android N Developer Preview

1. Multi-window Support

Multiwindow Android N

It has given access to Android users to enjoy the popups of two apps on the screen at once. Android N users can run two apps simultaneously or in the split screen mode. They may also resize the apps by dragging the divider between them. On Android television devices applications can put themselves in picture-in-picture mode which assists in showing content while using the browsers or interacts with other apps.

2. Notification Enhancements

Android N, has redesigned the notifications system. It is done with the objective to provide easier and faster use. The new version has updated the notification template and has also given a leverage to customize more of the user interface labels which is associated with the MessageStyle class.

The notification enrichment is also accompanied with Bundled notifications, direct reply for real-time communication apps.

3. Introduction to Profile-guided JIT/AOT Compilation

The newly born version of Android N has introduced Just in Time (JIT). It lets turbocharge the Android Apps as they work. The another new Ahead of Time (AOT) assist in improving the runtime performance, preserve storage space and fastens the system updating process.

4. Number Blocking

Android N also supports a new feature number blocking. It helps the service providers to maintain a blocked-number list. It provides a harmonious way for apps to support number blocking from the extended range of devices. The default mobile application like phone or SMS or carrier apps can read and write to the blocked-number list. At the same time, the list is also inaccessible to other apps.

5. Call Screening support

Android N allows screening incoming calls with the default phone app. The new CallScreeningService can be implemented by the phone app which allows it to perform based on an incoming call’s Call.Details. It may perform functions like reject the incoming call, does not give permission to allow the call to the call log or avoid displaying the user notification for the call.

6. Multi-locale Support, More Languages

Android N let the users choose the multiple locales in the setting. This helps to support bilingual use-cases. The Android application may use the API and offer a sophisticated experience for multi-locale users. It also extends the range of languages available to its users. It offers more than 25 variants and partial support for more than 100 new languages.

7. New Emojis

Android N introduces new emojis and its related features such as skin tone emojis. You may check the emojis in your present phone by using the has Glyph(String) method.

8. Improved lock for security

Android N has also brought smart lock which is meant for the password. Although this feature was introduced with the Android Marshmallow and provides the leverage to users for storing their app passwords, which prevents from sign-in over and over again. But this feature has one major limitation of compatibility. This fails to secure passwords.

Optimizing A Website For iPhone via jQT: A Complete How To Guide

The popularity of the iPhone is not hidden from anyone and it is rapidly increasing with each iteration of the Apple iPhone. Its formidable fan following is an absolute epitome of the successful iOS mobile app development platform. Moreover, since, Apple has consistently endeavored (and continues that) to ensure a healthy app development, every iOS developer can efficiently make strives to get their app in the Apple App Store.

There are several blissful development tools that augment an absolute iPhone mobile app development. However, among all the tools, the jQT (which was formerly known as jQTouch) is an ultimate web app development framework. The jQT is an open source framework that offers utile features for developing mobile web applications. Initially, there were two themes available to it, including the Apple iPhone 2007 theme and their personal theme. This framework facilitates developers to conveniently create web applications with native look and feel of a targeted device; furthermore, it is touch optimized, which further makes it a viable choice for the iPhone app development. The jQT is also popular as a jQuery plugin that makes iPhone app development blazingly fast and easy.

The upsides of implementing jQT

  • Small learning curve
  • Lightweight framework, works at blazingly high speed
  • A huge community support
  • Simple and easily understandable source code
  • Offer all the touch-optimized features, so that you can target the latest touch screen devices

How to create an iPhone optimized website version by using the jQT
For those who are interested in creating a website that is optimized for the Mobile Safari browser, here is a resourceful guide for you.

Prerequisites for optimizing a website to efficiently reach colossal iPhone users are:
Download the jQT libraries
Code editor
Webkit browser (Safari)
iPhone device

Once all the aforementioned things are available at your end, you can begin the mobile app development process.

1. For the Header part
Create a new HTML document with simple structure, including head and body, and save it as index.html.
Within the head structure (that is, between the <head> and </head>), add the following lines of code.

<meta name=”viewport” content=”width=device-width; initial-scale=1; maximum-scale=1.0;” />

Here, the viewport meta key has been used to overhaul the visual appeal for the Mobile Safari in a desired fashion. The initial scale holds the value for scale that will showcase the content when a user visits the site for the first time. With the maximum-scale and minimum-scale, the zoom in and zoom out strength has been defined.

Now, the next step is to link both the JavaScript and CSS files together. It can be linked with the theme stylesheet that holds all the basic features that you want to represent in your website. This can be done by implementing the following code.

<link rel=”stylesheet” href=”css/jqtouch.css” type=”text/css” media=”screen” />
<link rel=”stylesheet” href=”css/theme.css” type=”text/css” media=”screen” />

Once it is done, you must integrate all the references to the appropriate JavaScript files, and create a file in the JavaScript directory and save it as global.js. Also, link the jqtouch.js and jQuery 1.3.2 min.js together.

2. To initialize jQT

Now, you will need to insert a few essential UI components in the global.js file. These include,
StatusBar – When a user will operate the app in full screen mode, it will represent the status bar.
addGlossTolcon – This will create a glossy effect on the icon.
Icon – This includes the icons of the home screen.
PreloadingImages – It comprises an array of image locations. This array is supposed to be passed before the page loading is accomplished.
StartupScreen – This will open the app in full screen mode.

This can be defined and set in the jQT as,
var jQT = new $.jQTouch({
icon: ‘jqtouch.png’,
addGlossToIcon: false,
startupScreen: ‘jqt_startup.png’,
statusBar: ‘black’,
preloadImages: [

3. For creating home page content
In jQT, all the superior div id on a page are treated as its page of content. In the below mentioned code snippet, we are adding links to easily access the “About” page, “Contact Us” page, and so forth. Here, all these pages are considered as its own page.

<div id=”home”>
<div ><a href=”/” id=”logo”>JQTouch</a></div>

<li><a href=”#about”>About</a></li>
<li><a href=”#contact”>Contact</a></li>

4. For beautifying the content
To make the website content appear more appealing and engaging, you can enhance its look and feel in a desired fashion via CSS. Simply add the following code fragment in the main.css file and get an Apple optimized theme. However, you may change the color, size and other styling attributes to create a unique look and feel.

Code Snippet:
body {
background-color: #e5e5e5;

background: #888;

.header a{
background: url(‘../jqt/img/logo.png’) no-repeat;
height: 50px;
width: 150px;
display: block;
margin: 10px auto;

#home ul.menu{
margin: 0 5px;

#home ul.menu li{
background: #333;
border-bottom: 1px solid #000;
font-size: 12px;
list-style: none;
padding: 5px;

#home ul.menu li a{
color: #FFF;
text-decoration: none;

With this tutorial, you will get a version of your website optimized for iPhone. As far as styling is concerned, there is no limitation as such. You can implement as many div as you want in the HTML and create a design that best suits your requirements. Furthermore, you may make appropriate changes in the code included in this guide to create a fresh visual appeal.