How To Enhance The User Engagement Of Your App?

It takes more than an idea to create an engaging mobile application. Unnecessary gimmicks will not help you break through the top charts. So what’s needed to bring your app to top positions and keep users engaged for a very long time? Well, proven strategies and app features will surely help you accomplish this task. These aren’t some tricks which will work instantly. Being an app owner you have to put a significant amount of time & effort to keep things right on track.

Here are few tactics which you can use to enhance the user engagement and customer base

Mobile app engagement

Craft a Stellar App Store Listing

The engagement starts with the user’s first interaction with the app in the app store itself. If no one downloads your app, then in many ways that’s the worst form of engagement. Whenever you initiate your Mobile application development process make sure you take care of the user engagement from beginning.

Take the time to think about why people will even give your app a chance. What features do you offer? What sort of problems you are trying to solve with your app. Focus more on benefits that your app offers to the users. Try to improve your app according to the feedback given by testers and users.

Educate Users with Onboarding

If an app store listing is a handshake, then onboarding experience is the first conversation with the potential users. Once the user comes onboard, your goal is to actually get them into your app. That’s it.

The most common mistake done by app owner is giving a tutorial to users. Instead of teaching the users, you should focus on providing a brief about the benefits of using the app.

Let Users “Try Before They Buy”

The mobile apps that require some sort of login or authentication, especially apps such as Facebook and Twitter should never use this strategy upfront. Instead, let users explore your app as much as possible and only require signing up when necessary.

This approach helps to build off the idea of showing the value of your app before a user actually commits to it. You should allow your users to read through everything, and whenever they want to perform an action, they have to create an account to gain full access.

Make Speed a Feature in Your App

The app users have become more demanding that ever. There are plenty of merchants in the market that deliver same products but to stay ahead in this game, a business needs to offer speedy services. So make sure you come up with a bug-free app which can offer a superb user experience without any lag. It will be good if you test your app on a regular basis so that you can keep all the errors at bay.

Don’t Forget About Push Notifications

Apps that remain quiet for a long period of time can be forgotten or sometimes deleted from the user’s device. To stay in the mind of your app users, you should roll out regular push notifications that draw them back to your app. For example app such as Musx has a habit of sending a weekly notification to motivate users to come and look at the top 10 songs of the weekend. They also send selective timely notifications related to the ongoing or upcoming concerts and other music-related events.

Why Apple’s Refund Policy Makes The iOS Developers Unhappy?

According to the Apple’s App Store policy, customers can ask a refund for the paid app if the app fails to function as per its description. Well, most of the time iOS apps work exactly the way it is mentioned in the manual but sometimes the app doesn’t turn out to be great and return policies laid down by the Apple comes in handy in such situations.

However, the Mobile app developers in several countries are extremely unhappy with the way Apple takes care of its refund policy. Several app users especially mobile gamers are taking huge advantage of this rule. First, they download the game, and after playing for some time, they file a return to get their money back. A recent study has shown that the tech giant Apple has complete control over sending the refunds and Apple Inc itself decides who should get a refund and who doesn’t.

Due to the protection of consumer rights, Apple simply refuses to release any information about the users who requested & received a refund for the specific app. This leaves developers with no other choice than to manually scan for users and check if they are still using the app’s content for which they ordered the refunds.

iPhone application development

But how does this refund process happens? Getting the money back is really easy. The gamers normally download and pay for the app & other purchases they make it and then ask for a refund. The primary drawback of this process is that the refund is automatically granted without asking any reason and the gamers end up playing for free since they get their money back.

Every year several game developers loose huge sum of money because of this loophole in the Apple’s returns policy. As per the Terms and Service section published by Apple, any transaction that takes place on iTune store or App Store is full & final. Moreover, Apple also mentioned that they reserve the right to refund money to a person if there’s any technical problem in the app. The developers demand that Apple should first investigate who should receive a refund and who doesn’t.

Apart from losing money the app developers also waste a good amount of time on tracking down the app users to whom refund was transferred. The app developers have to check if the user is still using the app and other content which he/she purchased with an app. Several app makers and game studios have started boycotting Apple’s App Store because of their refund policies. Apart from that, some game studios are analysing user data to find out those app users who have asked for refunds in a repeated manner.

People who filed frequent refund claims have been blocked by app developers. However, without any support from Apple, users will keep on taking the advantage of this loophole and it will become really tough for iOS app developers who are publishing apps on App Store. Apple has to come up with a short-term change and a quick solution before other users start taking advantage of this error. 

Is Your Mobile Application Ready To Get Published?

There are several ingredients that make a mobile app successful. Make sure you add all these in right manner else all your hard work will go in vain. Before you publish your app on Google Play or Apple’s App Store, it will be good if you make a post development checklist or things-to-do list.

Mobile application development company

Once you are done with Mobile application development process it’s time to publish your app on the respective app store. Well, it will be good if you hold on a for a minute, keep a cool head and ask yourself, “Is your app ready to be published?” The answer is probably “no”. Sometimes, the mobile app developer or app owner ignore few things which seem unimportant to them but in most of the cases these little things have a big influence on the success of the app in the long run. Here’s the list of some stuff which you should before submitting your app:

1. Add analytics code

This is crucial. You should look out for an analytics software which suits your needs and keep a tab on every single tap, click and the behavior of users. Most of the app owners prefer Google Analytics for measuring user acquisition & engagement. With this analytics code, you can quickly understand the user base & their expectations so you can tweak your app in future updates.

2. Set up code for tracking crashes

It looks quite unprofessional if you release an app which can’t track bugs & crashes. If you think that your app won’t have bugs or won’t crash? Then thing again?. After the completion of the Mobile app development, the app gets published on the app store. Your app reaches out to thousands of users who make millions of different tests a day and you just expect that everything will work fine.

3. Insert remarketing code

Have you ever wondered how you can reach out to the users beyond the app? With the help of a remarketing tool, you can reach out to the users who launched your app or made some specific action using the app. A re-marketing code will quickly collect the information about the users and will build a target audience for the ad.

4. Offer possible hints and explanations

Always try to tell the users what you are actually expecting from them. For instance, if you are asking them for their phone number, just put a little hint whether they should type the country code or just simply mention their number. Also when it comes to private data, you should always point out which information will be used.

6. Place correct and simple warning messages

In case there’s no internet connection, then you should point that out to the user so that they can check the internet setting. If you are asking about the user’s current location, then you should tell them to check the location or GPS settings. In case your app needs to access any feature then you should ask the user first.

Few Tips That Will Help You In Hiring The Best iOS Developer

To come up with a visually appealing, easy to use, bug-free and feature-rich iPhone app you need to hire an expert who knows in an out of this whole process. It completely depends on the experienced and knowledge of the developer on the basis which he creates an app. Well, hiring a good developer needs a seemingly methodological scrutiny.

Selecting the right iPhone App Developer can save you a lot of pertinent hassles in the future. In this blog, you will be read about some useful tips that every app development firm should focus on:

iPhone developers

1. Provide a clear and compact candidate profile

Before initiating the hiring process, the first thing you need to do is to decide the qualifications of the prospective employee. You should be specific about the candidate’s requirements. This will help you save a lot of time while interviewing the candidates and would help you eliminate those people who are not fit to your job requirements.

2. Knowledge of iPhone language, iOS frameworks and emerging technologies

The worth of an iOS developer immediately goes down to considering the level of expertise they possess in the particular field. This mean that an iPhone application development company should look out for those candidates who are familiar with iOS & its development infrastructure.

3. Why working experience is important?

Traits like bug fixing, creativity, better problem solving, team management, meeting deadlines, maintaining work quality etc can only be found in an experienced developer. You can also hire freshers but still it will be good that you stick to experienced ones.

4. Efficiency to grasp and implement new ideas

Always look for those candidates who are passionate to learn new things or want to take the developing to all new heights. Those quick to grasp, energetic and enthusiastic minds possessing an abundant resource of fresh and interesting ideas are your gold mines.

5. Hire a team player and someone who values your company ethics policy

The success of every great app depends on the teamwork. If you are associated with a firm it is essential to work alongside teammates that too in a complete harmony. Be sure to hire someone who could play his role in the team and company well enough and leave no scope for regrets.

6. Hire someone safe for your wallet

Sometimes over expectations can leave you broke. In case you have just started, then it will be good to lookout for affordable candidates and you can also hire freshers. You should only hire those whom you can afford in the long run. If you are at a growing stage, go for the less experienced yet talented youths.

7. Welcome more natives

Are you at the initial stages of growth? Are you a low profile firm which is trying to leave a mark in the industry? Then hire those candidates from your final screened candidate list who has a nearby place of residence and who wouldn’t mind some extra hours of work for mutual benefits.

It will be good if you take the selection process seriously. Try to screen as much as candidates possible so it becomes easy for you to choose the best one. Keep a close watch during each process. Put available choices into better use by remembering these golden rules for an effective recruitment.

5 Steps To Develop A Mobile App For Business

Business mobile application development has brought in a lot of opportunities for growing as well as developed businesses. Since the world has turned from desktops to mobile, apps have become the latest medium for communication. Now, businesses around the world are looking forward to getting their own mobile apps to reach out and sell better to their target audience.

However, it is not easy to create an app which looks amazing and functional at the same time. These two factors are the driving forces to motivate the audience to make a purchase. An effective mobile app development is something that needs an investment of ideas, time and money. If you are also considering forward to build an app for business, the following steps are quite useful.

  1. Identify The Aim Of The App

When you start the app development, it is very important that you make a list of all the features that are mandatory in the app. This includes one primary function, followed by some secondary ones. Discuss with the client about the requirements and detail of the app. The developers should always be in contact with the client at every step of development.

  1. Start With Demo Versions

It is advised to the mobile app developers to sketch the app development on paper before they start coding for it. Based on the information and requirements of the client or business, rough screens can be created. From these, the best versions can be finalized and the process can be started.

  1. Add Usability To The Process

Along with the information from the client, it is important for a developer to add his suggestions in the build. The same modifications should be discussed with the client about the better alternatives. It is appreciated when the developer educates the client about the latest technology trends and practices to create a successful mobile app.

Mobile application development services

  1. Make A Strategy For Development

Once you are done with all the paperwork and discussions, it is time to make a useful strategy. For this, you need to get in touch with your designers, other experts who are a part of the process to come up with the best strategy.

  1. The App Design

When it comes to creating an amazing app design, there are many tools available like JavaScript, CSS-3 etc. App design is one of the most important aspects of mobile app development. The app design is basically the first point of contact of the app with its users.

Make sure that your app is easy to operate by users of all kinds and is accessible to a wide audience. You need to feature the app on different platforms so that people searching for the app from different devices can access it.

Conclusion

Once the app passes the design and development, have your business app tested in various conditions and situation to find out the bugs and mistakes, if any. Developing a mobile app without technical assistance may cost you investment and potential customers. So, it is advised to hire or consult professional for the best results.

Why Some Mobile Apps Fail To Grab The User Attention?

Around 80% of the smartphone users, uninstall the app which is not valuable or doesn’t meet their expectation. It’s really important to have a loyal customer base so that you can gain a stronghold in the market. As an app owner, it’s your responsibility to keep a check on the new and existing customers.

In this blog, you will be reading about few strategies that an app owner can use to make their app productive. The first thing you need to do is hire Mobile Application Development Company that has plenty of industry exposure and also possesses a team of creative app developers. At present, the mobile app stores are flooded with apps so you can yourself see the level of competition which you have to face in the market.

Mobile application development services

As per the latest stats, Google Play Store has around 2.2 million applications while Apple’s App Store has around 2 million applications. It is predicted that by the end of the year 2017 these figures will rise three times. Among all these apps, there is also the number of applications that end up getting permanently deleted from the user’s device. There are several apps that wind up with poor audits and inappropriate ROI. Given below are the most common reasons why the apps fail:

Unable To Understand Target Audience:

Before opting for Mobile App Development Services make sure you do a bit of a market research so that you can figure out the target audience for your app. You should develop an app which should be both feature-rich and user-friendly. Along with that, you should also keep a tab on the needs of your target audience.

Incompatible User Experience:

In most of the cases, users simply delete those apps which have a complicated user-interface. Make sure you give appropriate consideration to stage particular UI/UX rehearses. Overlooking these is an expensive error. Before publishing an app, you can also launch the beta version which will help you know the flaws in app’s UI or UX.

Improper App Designing:

All the mobile devices work with different styles and have distinctive motions. Keep this thing in mind that while developing an effective and highly composed app, great UI can quickly boost the client experience which will surely help you pump out more benefits. Make sure you publish two different versions of your app which should be compatible with both iOS and Android.

No Unique Features:

Uniqueness is the key to gain loyal users. Keep a check on the rival apps and add new elements in your app that will help you gain an edge over your competitors. By adding new features you can keep the app users hooked for a longer time period. Additionally, remember that never dispatch an excessive number of components in mass as the user may get confused and will end up deleting the app.

Poor App Marketing Strategy:

If you don’t have a great marketing strategy in place then you cannot reach out to your target audience. It will be good that you should hire experienced marketing firms which will promote the app on your behalf. App marketing is done at both pre-launch and post-launch stages. You can also make compelling utilization of the web-based social networking sites which will help you in getting in touch with potential users. 

Few Things That A Startup Should Keep In Mind While Creating An App

Young entrepreneurs are big dreamers, they are ready to handle all the challenges, but they want to be sure that they are moving in the right direction. It doesn’t matter you are planning to design an iOS or Android app, what matters the most is reaching out to the customers by any means. It’s true that everyone wants to become popular overnight but there’s a lot of struggle which you have to face to reach the top.
But before you start the app development process, there are some questions that you need to answer:

Mobile Application development company
1. What’s Your Motivation To Build An App?
An inspiration to start a Mobile App Development company can come from anything. Let’s say you purchased a smartphone and the first thing you did that you downloaded app or game which you have heard about. After using it for some time, you decided to learn the back-end code, hoping that one day you will design an app of your own which would be installed on millions of devices. Money and Fame, these two things motivate people.

2. How Do You Know Your App Idea Will Not Be Stolen?
It’s good to share your plans but make sure you share them with trustworthy people. When it comes to business it’s good to keep your mouth shut and don’t share any details especially to any developer friend (if you have one) who lacks inspiration. However, if you still need some advice on what key features to add, then it’s better to make that person sign a Non-Disclosure Agreement.

3. What Platform To Choose?
The Google Play store has more apps than the Apple’s App Store, and this is the main reason why most of the Mobile app developer opt for Android because these apps are easy to build and you can quickly add plenty of features that are not supported by the iOS ecosystem. The iOS apps are build for premium users and they don’t mind spending few bucks on them.

4. What Makes Your App so Special?
At present, the market is flooded with the mobile apps which means that your app needs to compete against millions of different apps published on the mobile sphere. It’s easy to enter the market, but it’s very hard to convince the customers to give a try to the app especially when they don’t know anything about the app.

5. Have You Thought About The Price Of Your App?
If you’re creating an app just for fun and it’s free to download, then you can’t become rich ever. Unless you’ll not add in-app purchases you can’t pump out revenues from your free app. You should set fair prices for these purchases and if you are app becomes a huge hit then you can gradually increase these prices. Depending on how complex your app is, you can charge your customers from few cents to approx $100.

Conclusion

The above-mentioned questions will surely help you in building a great application that too in a hassle-free manner.

Few Issues That You Might Face While Developing An iPhone App

In a very less time, iOS apps have gained huge popularity across the globe. All the iOS-based apps have a set of unique and creative features which distinguish them from the other apps & operating systems available in the mobile sphere. The demand for iOS apps is rising day by day and all the small & medium sized firms are on the constant lookout for app developers who can provide them with quality apps suitable for their business.

iPhone Application Development

The whole iPhone Application Development process is aimed to enhance the user-experience and fully optimize the device usability. However, developing an iOS app is not an easy thing. Both amateurs and professionals face a number of challenges during the development process while trying to achieve the top quality of the apps developed by them. Here are the few issues faced by iOS developers:

  • Those who have just started the iOS app development, usually need a good amount of time to get familiar with technologies like Objective-C, Xcode, Swift, Cocoa as well as Mac OS.
  • While developing an iOS app, the iPhone developers should keep a tab on the app’s memory utilization and prevent your app from getting terminated.
  • The app should be able to handle interruptions like incoming calls or messages.
  • While dealing with a touchscreen, all the app controls should be mentioned very carefully.
  • Avoid crowding the screen, as it will make the app functions complicated.
  • If you are developing a GPS-based app, then developers should ensure that the GPS is switched off when not in use.
  • Last but not the least, there are great chances that your app might get lost in the millions of apps published on App Store so it will be good that you come up with something unique.

All these are some common challenges that app developers face during the whole process. If you are planning to outsource your iOS app development process then it will be good that you should appoint the right app development firm which has team of dedicated experts who possess great knowledge of the iOS platform and the whole iOS development as well as enough creativity to turn the rough idea into fully-functional app. Before hiring anyone, make sure you go through their credentials which will help you gain an insight into their work procedure, past experience and projects on which they have worked upon.

5 Free iPhone Apps For Everyday Use

Phone is undeniably the most popular smartphone in the world. By beefing it up with the best apps, the iPhone becomes an amazing utility device. From social media apps to QR scanners, the phone is capable of making the lives of the users easier and more enjoyable. Below is the list of 5 iPhone apps which are easy to use and are practical for daily use.

  1. Prisma (Photos)

Prisma is available for free on the App Store. This app has given a new dimension to iPhone apps development for picture editing apps. Prisma takes the photos and filters them into different art styles. The filters and effects are quite sharp. The app can be used skillfully to spark up the social media presence of your brand. Combined with the camera resolution of the iPhone, you can get amazing pictures which are no less than pieces of art.

  1. SwiftKey (Keyboard)                                                                                     

SwiftKey is a wonderful substitute for the regular virtual keyboard for iOS. The app is basically a much smarter keyboard which takes over the built-in keyboard of the iPhone. In addition to it, the SwiftKey keyboard cuts off the needless auto-correct feature and syncs with your style. With time, SwiftKey will study your typing style and give you a refined auto-correct and word predictions. The keyboard is brimmed with 800+ emojis and has options for in-app purchases to reach the iPhone app development company for more custom features.

Hire iOS developers

  1. Twitter (Social Media)

Although every social media has a vast community of followers, the one that is leading the charts nowadays is Twitter. This social media app for iPhone allows you share updates in an attractive manner in the form of photos, content, videos and links.

Twitter has become a common channel for business promotions as well as a primary tool for marketing. Twitter is the best way to reach out the maximum audience, from TV viewers to sports fans political activists, event organizers and much more.

  1. Microsoft Outlook (Utility)

Microsoft Outlook is an all-in-one app which features email, contacts, calendars etc. in a single place for the convenience of users. Outlook arranges the most important emails and messages in the focused tab and all the others in another tab. By installing this app on your iPhone, you can set reminders, schedule meetings, and link files across your multiple accounts.

The app is getting popular, especially among business owners as the app helps them in keeping track of all important events and meetings. By synchronizing your incoming messages as per the importance, this official email app from Microsoft makes life much easier.

  1. Do! (To-Do Lists)

For those who believe that simple is the best way for a to-do list, the Do! app is the best option. Sometimes, listing applications are a bit complex. Do! is a wonderful alternative with a wide range of widgets. It is a simple and streamlined app that makes it easy to keep a track of shopping lists and other tasks.


Sometimes the capability to personalize the list of things to be done is a crucial part of actually doing the things. Do! certainly is the best app for that.

iOS vs Android: Which One Is The Best

iPhone application development company

Every time a mobile app is launched in the market it is either made for one or the other mobile operating system. This means that during an initial phase, an app is designed to function on a single platform and if it turns out to be successful then it is further developed for various other operating systems. Now you might be wondering why people don’t create an app that functions on both iOS and Android?

There is actually a business reason behind this particular Mobile apps development pattern. In this blog, we have explained that reason in a brief manner.

Usually, start-ups tend to launch an app which functions on only one platform. While developing an app nobody knows which feature will be used the most by the audience. Sometimes the lesser-known feature of an app is actually the main thing that people love and sometimes users ignore the primary feature of an app.

By rolling out an MVP (Minimum Viable Product) on one OS, you would be able to gather a good amount of feedback about your app so that you can quickly decide whether you should move to other platforms or stick to the existing one. With the help of customer feedback, you can also rectify the mistakes which you have done in the existing version of an app.

It will be good that you should hire an experienced Mobile app development company which has a dedicated team of developers. Moreover, this MVP would also help you in knowing the customer’s behavior, which feature they are using the most and which part of an app needs improvement. All these little insights will help you make your app more stable and user-friendly.

Once you have validated your app idea and possess complete information about your final product now its time that you start investing and develop an app which should be compatible with other platforms. No matter you have a small or large app development project a cost factor will be always there in this process. People who don’t have much technical knowledge usually think that developing an app for iOS is same as it is for Android.

Well, the answer is NO. Unless you are using a powerful cross-platform app development tool it is actually very different to build a native app for Android or iOS. Both the operating systems have separate codings, tools and techniques, UI guidelines, etc. Apart from that, iOS app development services come with a bit costly price tag due to the complexities involved in the process.

Another thing which you should keep in mind is the monetization strategy which plays a pivotal role in choosing the app platform. For instance, Android users tend to like free apps and pay less attention to paid apps, whereas iOS users more likely pay for their apps. So someone who is concentrating on a paid mobile app should start with iOS and build up some money from revenues and then create the Android version that may be ad supported.