How To Enhance The Mobile App Engagement Rate?

As per the recent market survey reports, approx 70% of the users delete the app within first two months of its installation. Today user retention and customer loyalty have become one of the biggest challenges for the app industry and developers. To retain the users, an app owner should develop a highly engaging app that is capable of keeping users hooked for a very long time.

Factors like low engagement and retention represent the failure of a mobile app. While things like usage sessions, active users, the number of downloads and retention rates determine the success of a mobile app. Nowadays, the Android application development has become quite easy but maintaining the user base is still a tough nut to crack. Users quickly switch to a new app that offers better features and functionalities. Just developing and publishing the app on app stores is not sufficient, the real challenge lies in gaining and establishing a loyal customer base.

With the help of a reliable and skilled Android app developer, a person can launch a highly engaging app which will surely retain a good amount of users. Once you have submitted your app to the Google Play Store, now it’s time that you inspire as many as audience possible so that they continue to use your app. This will in return increase the monetization opportunities for you. To compete in this ever-changing market, every app owner wishes to maximize the app retention rate and converting the first-time user into the loyal user is the best way to do so.

You should look out for a trusted android development company that offers complete technical support services for the app. Given below are the few strategies which will help you increase app engagement and retention:

Create value

An app is worthless if it is not able to create any value for its audience. Every user has his/her own priorities so as an app owner it’s your responsibility to regularly remind you users about the app. These little things will always keep your app on the top of user’s mind and also lures them to use the app again & again. To establish a loyal customer base, you need to create an app which brings value to them.

Engage your users

There are different channels through which you can keep your users engaged. If you deploy these methods in a right manner then you can quickly gain the retention of several lost users. There are different ways by which you can keep your users engaged: Emails, Push Notifications, Discounts etc are the most common ones.

Delight your users

The best way to make your mobile app successful is by having the in-depth know-how of what exactly your users are looking for and how efficiently you can deliver that particular information to them. People always stay busy with those apps that provide them with some value and also assists them in making their routine tasks easy & hassle-free.


In this blog, you will read about few crucial strategies which would assist you in increasing the user engagement and retention. Make sure you hire a skilled app developer who possesses latest tools & techniques in his arsenal. 

These 5 Factors Make A Successful Mobile App

Mobile phones have become reliable devices of the modern world. According to a survey conducted by Google, the beginning of 2016 showed that more than 70% of desktop application users have switched to mobile apps. Android smartphones are ruling the mobile market because they have achieved a lot and so have its robust mobile applications. Considering the latest trends and benefits, creating a mobile application can be termed as one of the best business to strengthen your brand and increase your prospects and profits.

People love to get on their smartphones to shop or play games and much more on the go. At any time and any place, android phones allows getting information on various products and services. It is the mobile application development, which makes it easy for the viewers to find out what they are looking for in a more systematic way. For the application to provide a crisp experience to its users, there are 5 primary elements which have to be available in any app.

  • Smooth App Navigation

 If you consider all the successful apps of the past 5 years, you will notice one common element. It is the ease of navigation. Easy navigation is a ‘must-have’ for an app. Ultimately, it is the user that decides if the app is a hit or a fail. So, keep the app interface intuitive and interesting. Create the app from a user’s perspective. This will help you to add all the important aspects in an organized manner.

Mobile apps development services

  • Excellent Responsiveness

 An attractive app with a poor performance is no good. It is as simple to quote. Along with making the mobile app development look beautiful, Ensure that the app users have a pleasant time switching from one section to another. Delayed switching is annoying and is frowned upon by app users. The app loading time should also be quick and reliable. Applications that are slow and less responsive simply end up losing customers. Use graphics that do not pull down the app performance and also enhance the functionality.

  • Cross Platform Compatibility

 If your app fails to perform on all the popular mobile operating systems, do not have any expectations from the app. Nothing is more discouraging than a mobile app which fails to perform on all mobile operating systems. You might be targeting android market as android is most popular OS today, but ensure that other platforms like iOS and Windows are equally potential grounds.

  • App Security

The application should provide a secure user experience. Identity theft and hacking are on a rise these days. Take relevant measures for users safety. Look out for the latest security solutions which are reliable to achieve the best results with your app. Along with the app, give your contact information to users so that they can get assistance whenever they need.

  • Main Website And Social Media Linking

 It is impossible to stuff a mobile app with all the information. The app is definitely relevant, but the main business website has all the smallest of details about the products and services. The mobile app should be capable to link its users to the website. Similarly, add social media sharing buttons to maintain your potential customers across all platforms.

Why A Mobile App Is More Gratifying For Marketing Than A Website

Mobile application development company

Having an exclusive app for your business takes brand marketing to a whole new level. Apps are not just used by business giants like Amazon and eBay anymore. Almost all kinds of businesses are now enhancing their marketing strategies and expanding their customer domain with mobile apps.

With the continuous growth in mobile marketing, more and more businesses are joining the mobile app culture to connect with new customers and drive more traffic towards the business. Mobile application development helps to generate repeated business, increase sales through product promotions, and provide a continuous help desk to the customers for support.

  • Mobile Apps Enable Shopping On-The-Go

Mobile apps reach the target audience and let them shop for the latest products from anywhere and at anytime. Every time users come on the app, they think of your company. This means that whenever they are in search of a product or a service, chances are high that they will reach out to you. Having an app helps to place your business in people’s pockets and creates a strong relationship . You may hire iOS developers or android developers because mobile devices are nowadays selling like hot cakes.

 You need to ask yourself, where does your business stand a chance in such a competition? Are you adapting according to the needs of your audience or are you waiting for the rivals to get apps and take away a big chunk of potential customers?

  • Mobile Apps Are The Future Of Marketing

As far as the future of mobile marketing is concerned, apps are becoming a new frontier for shopping. Lay down all the promotional text messaging services and simply make the most out of robust mobile apps. Currently, there are more that 1 billion smartphone users in the world. More than 65% of search engine queries are reported from mobile devices as compared to computers. This gives a clear picture that app development is not just for a big business but smaller ones as well.

  • Make Your App A Social Platform

If smart phones are the first obsession of people today, the second one is undeniably the social media. The world is obsessed with social media and it is a great plan to be a part of the obsession. Adding up features like commenting, likes, messaging etc. helps to enhance the social standings of the brand and even the app goes viral.

 People spend a lot of time on social media. By providing them an app that allows them to shop along with social media integration will keep the customers engaged. Adding social features to the app is a great way to market your products. With in-app interactions, customers are able to review and share products with their friends instantly.

Bottom Line

 Mobile app loads and operates much faster than a regular website. It takes only a second to launch and let the shopping process begin. On the other hand, a website can take significantly longer time, especially if the mobile user has weak signal reception. Mobile optimized websites may serve the business purpose, but they cannot replace the qualities of an app.

How to install Android SDK on Windows & Mac OS?

Thanks to the latest package from Google Inc. installing the Android SDK (software development kit) has become far easier. This one SDK file will give you almost everything that will help you communicate with the with your mobile phone via the USB port. The SDK files consist of several tools like ADB (Android Debug Bridge) and Fastboot which will make your communication stronger and stable.

Android App Developers

If you are planning to use SDK for Android app development, then this article will assist you in installing the SDK on the Window and Mac OS.

Getting started with the Android SDK

You can download the SDK file directly from the Google. The file downloaded from the web is compressed. Thus you need to be familiar with the compressed files- and should also know how to extract the necessary setup files from the folder.You need to extract your compressed file into the following locations:

  • Windows: The root of your C: drive

  • OS X: Your home folder

  • It will be good that you rename the extracted folder to “Android development”, this will make your rest of this guide and your time with the SDK quite easier.

Installing Android SDK on Windows

If you are still using the previous version of Windows, then you can no longer set the PATH in the autoexec.bat or autoexec.nt file. Make sure you update your system’s Environment Variable settings. Here’s how you can do it on a Windows 8 powered machine.

  • Click on the Start Key of your keyboard

  • Type Environment Variables in the search box

  • As you will type, you will see an option to Edit the system environment variables. Select it

  • An environment variable window will open, choose the PATH line item in the Systems Variables Sections, then click on the Edit button.

Add the full path to the Android SDK Tools and Android SDK Platform-tools folders in the edit box which is separated by the semi-colon. The path file should look something like this:


Installing Android SDK On Mac OS X

Android App Development Services

You need to set your PATH variable on the machine powered by the Mac OS X in your bash profile. Doing so is quite easy, and all this is included in one file. In the home folder, there will be a file named .bash_profile. Open it with the text editor. Once it is opened, you might see a blank file, or it may contain some other information. All you need to do is to add a couple of lines on the top of the file:

  • export PATH=”$HOME/Android/tools:$PATH”

  • export PATH=”$HOME/Android/platform-tools:$PATH”

Save the file, and then reboot your computer, so the new PATH is sourced properly.


After some recent updates, the Android SDK has become more stable and compatible with both Windows and Mac OS. It will be good that you correctly read the instructions before installing it on your PC or laptop.

Google offers new video calling app called Duo

Carpe Diem with the launch of Google Duo, a new video calling app for Android and iOS users. According to the principal software engineer, Justin Uberti, the new Google App Duo is mobile-only and developed to be Web Real-Time Communication (WebRTC). It has taken away a plethora of hurdles behind video calling.

Duo has assured fewer dropped calls, and even supports handing off calls to and from Wi-Fi and cellular connections. It is easily available to download from Google Play and Apple’s App Store for Android as well as Apple users respectively. It is great that you don’t have to make a separate account, nor use a Google account for using Google Duo.

android app development

The application was unveiled at Google’s I/O 2016 developer conference and was further available in private beta for a summer launch. It is a great opportunity for android app development newbies to know that Duo has been focused on mainly three areas. They are:


The new Google app Duo has been developed with the focus to make the calling experience as simple as possible. It is, for this reason, there is no need for the user to make a new account. It is also blessed with a new interface. It taps easily to make a call and answer anyone at ease. All in all, we can say everything is focused on getting you into a call as quickly as possible.

The best part is that, if a user navigates away from a call, the video will automatically stop. In short, if you can’t see yourself, the person you’re also calling can’t see you.

Speed and reliability

Before the Google Duo development, the team at Google worked hard to understand different network topologies. They had spent hours to understand different network topologies, ensuring to degrade the call gracefully when packets drop.

A lot of emphases was given on handing off between the various networks. For instance, Duo tries to switch between Wi-Fi and cellular data automatically without dropping your call. Wow! It means the user can call either from home or in office premises and can stay connected even if get out of Wi-Fi range.

If the app doesn’t have two connections simultaneously; it simply monitors to see if a better connection is available. Most of the time, the app prefer using Wi-Fi. The app switch to cellular if Wi-Fi degrades or gets out of range.

Making the app feel human

The last ultimate goal was to get the app out of the way. It focuses on the other person and connects with them. It is enriched with a great feature called Knock Knock. It helps the users to see a live video of your caller before you pick up. But it is important to note here that, Knock Knock only works for people in your contacts. For Android devices, the great app operates on the lock screen while on iPhone you have to be in the app to see the video preview.

I hope you liked the features of Google Duo explained here. It isn’t going to replace your existing video app completely, but it can be a noteworthy contender in near future.

Apple Music For Android is Officially Ready After Spending a Long Time in Beta Version

Last year, there was a great buzz about Apple subscription music service to Android users. But now Apple is all set to launch its new product for the masses. This is great news for those Android users who had subscribed to Apple’s paid music, as now the Android version is out of beta. It is now available on the play store, and can be said that it is officially released for everyone. The new launch coexists with the latest release of the Apple Music Android update which brings the app to version 1.0. This has added some essential changes to Apple’s latest Android app and has further motivated for mobile app development.

Mobile app developemnt
It is now expected that the Apple music for Android will boost equalizer setting as well as unnamed performance, playback and stability improvements. The equalizer settings were not initially ported from iOS platform because it is not present in the original version of the application and can be found in the settings of iOS application.

It has given users maximum control over the manner in which they play content purchased through Apple Music and iTunes. Isn’t it great that you can yourself adjust the bass and other levels of music types, such as classical or rock? Not only this, the new Apple Music for Android will also be offering a home screen widget, which will allow you to play and download music to an SD card. The app is also recently updated with video playback and family plan features. It is nothing but an advanced music recommendation system. All in all, we can say if you’re using the iOS version of Apple Music you’ll probably be more happy with its Android port.

Apple Music for Android in Beta testing was for approximately one year which has polished the expectations of the users. Although it is a rare move for Apple, which has typically restricted its services to the iPhone or iPad users. Of course, Apple is not alone in the race! There are many competitors such as Spotify, Pandora, Amazon Music, who are focusing on music-streaming business. Therefore, one potential way out for Apple Music to flourish and convince Android users is to switch to iOS and purchase music from iTunes.

Wrapping up

Apple music has swept many people. In June 2016, it was discovered that Apple has signed up 15 million paid subscribers a year after its launch, which is pretty good! But it is still very far away from its competitors like Spotify who have pooled 30 million of subscribers in half a year. It is great that both the companies, i.e., Apple and Spotify give free trials to its users, but just for three months and a month respectively.

Currently, it has 3.3 ratings on Google Play Store and found several bugs like unexpected crashes, music not found, etc. It is soon expected that Apple will respond to these complaints. Till then, for those who are enjoying it, let your music play!

Unravelling the Prime Tips of UX Designing In Mobile Apps

With the burgeoning smartphone technology, UX plays a vital role in the mobile application success. It has excellently intensified user satisfaction and has put more efforts on its usability and accessibility. A mobile app is considered successful only after creating an impressive design or adding enhanced functionality. Therefore, it is well said, that a perfect mobile application is a combined effort of several factors. In which, UX revolves around application’s screen sizes and hardware specifications.

 Mobile App Development

Therefore, it has become crucial for mobile app development companies to focus on developing a widely compatible, qualitative as well as performance centric mobile applications for the users. So here in this post, we have discussed some important UX strategies that may assist you in the mobile app development and can help you to produce a perfect mobile app model.

1. Research, Research, Research

Before diving deep into mobile application development, it is significant to understand what does your market demands. You cannot simply put down your head, and start building. Understand whether there is a need for such application or not. Is your market big enough to earn money? Who are the competitors? Research and analysis may help you in making assumptions.

 2. Listen to the viewpoint of every user

Listen closely to the feedback you receive from everyone you test or pitch. But never feedback from each individual piece of feedback. Take your time to judge over the arguments. It is necessary to do this, or else your product will suffer from lack of focus.

 3. Don’t get Settle on Compromises

It is not always necessary that you’re happy with the results, or flow or designs. But it is the best what you can do for your users. Right? But we would suggest, never time limit your creative process. Try to keep your user experience or design in the front seat of your app vehicle. Don’t be scared of trying it harder than the next time unless you get what you’re looking for. Make sure to give yourself enough time to test and play around with different ideas, flows, and wireframes.

 4. Stay Focused

At the time of developing a mobile app, it is paramount to stay focused. It is well said that it is very easy to lose focus on the product but plenty of days passes on to perform other necessary start-up roles. So forget that there is nothing to market nor sell anything without an impressive and valuable product.

 5. Focus on Simplicity

Always remember, most of the new users are interested in smooth and seamless functionality rather than its appearance. Make sure to offer straightforward in-app purchase, faster registration, etc. Remember, to focus on what your users are expecting and how you can meet their expectations with your mobile application. Avoid adding the unrequired information within your application, or it might mess up your app’s design.


So, that’s it for now! Hope that the strategies covered in this post will assist you in maximizing the user experience of your target mobile customers.

From Fitness To Social Network, Pokemongo Covers All

With around  15 million downloads, PokemonGo is supposedly quite a successful mobile game that we have come across. Perhaps it’s not just a game and has extended a level ahead that accounts for the success of this app. We have been talking about different genres of mobile apps. However, hybridization in mobile apps is something rare. Well, to take mobile apps to the next level we can now see intermixing of functionalities in order to create a comprehensive platform that takes care of not just one of needs.

With so many people entering in the mobile app development world we need a watershed that can help us to that can break the stereotypical app development ideas so as to maintain the zest among the users. This is the reason why  iOS or Android App development services need an extension strategy that can maintain the zest among the audience alive.

Therefore, it is the time to extend all the all the functionalities making mobile apps quite a handy tool for development.

This is the reason why we have attractions such as Augmented reality, gamification and social media integration that are emerging out to be new savior of the technology.

Adopting augmented reality

Pokémon Go has officially been credited as the first official AR; although we have few apps that are gaining credence such as McGonigal’s I Love Bees that aims to market Microsoft’s XBox game Halo. Along with this, we have several “Gamified” apps that have been quite successful such as Foursquare that has been getting criticism among lot of communities for offering inappropriate meaningful rewards and other stuff.

We can say that the Pokemon Go, which is a  AR game, is sheerly inspired by the Pokemon video games which is all about exploring and collecting which also deliver an optimistic social message which is mixed with storylines.

How would you improve it?

One of the main attraction of this game is that allows you to go for socially interact with people surrounding you thus opening you up for new connections. Moreover, this has become one of the biggest attraction among the developers. There are some social interactions that happen around the game which is quite good as it brings real world goodness to our stores.

How can we link augmented reality to our app ideas?

Now that we all have heard a lot about augmented reality and looking at its apparent advantages there are a lot of people who might be thinking about entering into the development. Social stimulation has become one of the most sought after requirement, and this is the reason why real world is taken and entered into the games.

Along with this, we have non-player characters that are projected around us in the real world and helps you to create an environment where you do cannot make our the difference between the real and imaginary characters, and this will help you to create a mystery.

What makes PokemonGo an inspiration for modern mobile apps?

PokemonGo, however, covers various genres and encourages people to walk which we hardly do. Apart from this, it is a geolocation-based app that gives you a reason to go out and also interact with people. This further encourages team ship and allows you to develop the form new connections.

Bursting The Costing Myths In Mobile App Development

One of the biggest misconceptions which is lingering around in mobile app development world is that developing a mobile app is quite a costly affair. Though I won’t say that developing a mobile app is a penniless job, however you would certainly not need fortunes to make a mobile app. Wherein considering the benefits that they offer is covers up the complete costing factor you need to be aware of the. Mobile apps are no longer just for the entertainment purpose but have now become a major business carriers.

Business owners have started taking mobile app quite seriously as this has the business owners to reach quite easily to their users. Looking at this extensive reach of mobile apps we can see that the business owners need to enter into mobile app development quite seriously. Development cost is a prime discuss  and obviously cost of recruiting a professional Android app developer is a major concern.

The biggest myth! Mobile apps aren’t for Small Businesses

An analysis carried in 2015 of 40, 402 app that were created with app development platform found that it was “expected” businesses for instance gyms, hotels, politicians, golf courses and even plumbers are rising in the development. What is the reason behind why these industries are building more apps, and this is the ease of building apps increases? As we know that it has become quite easy to develop mobile apps, therefore we can see that the potential functionality also increases.

Apart from this, there are several one-off investments such as in-app payments can help them save money for long-term investment and also cut shorts the amount of time it spends in order to fulfil the orders, complete the bookings and take payments. For those who wish to meet their potential clients at several locations, they can easily display data as well as portfolio offline by making use of an app is what that is responsible for finishing a sale or losing a prospect to your competitors.

Cost incurred in developing a mobile app depends of several factors and hence varies regarding requirements. Costing depend on the size of the apps, support, maintenance, content, are certain major points that comes into play while designing the app. Furthermore, cost of the app also depend on what kind of development are you are opting for such as in-house outsourcing a development firm. As discussed earlier certain factors are responsible to certain factors that come into play that determine the cost of developing a mobile app. However, these factors are quite similar for Android apps.

But there are certain apps that need some extra paid tool that costs some extra costs. This is the case with Android games and those apps that require any additional security features or graphics which are beyond the scope of Android app development environment.

The total cost of the app comprises of the following factors:

Hiring the developer:

The cost of hiring a developer depends on the technical expertise as well as the experience rendered by the developer. However, the nominal cost of hiring the developer is a monthly fees of $100 or $ 5-10 per hour.

The resource that you spend in gathering the user’s requirement for the app is quite big. Further, you need to carry on surveys as well as campaigns on staff that requires you to complete this job.

Designing and developing the app:

The design and development cost is the total amount which is spent on the remuneration of the developer and the design as well as other licenses that one might purchase.

Testing the app:

Development through the most essential but not the sufficient condition for developing the complete app. Mobile app testing is one of the primary requisite that involves money. Improper mobile app testing further results to unnecessary deadline delay and cost overruns.

Having a proper marketing strategy:

For this, you need to have a fixed budget for marketing your Android app through CPI, CPM and other things. An app without a proper marketing strategy will be lost in this vast ocean, so as to have a guaranteed success you need to be highly competitive in the industry.

Bare Bones:

When it comes to native app development, we know that the cost incurred is much more when compared with cross-platform app development. For those who do not wish to compromise with their quality must go for native app development which certainly is not the big task if done with proper planning.

Mobile Apps: The New Buzz In The Entertainment Industry

Are you Au Courant (well aware of the latest trends)? In this highly competitive world if you do not know about what’s happening around then then you must be prepared to lag behind your competitors. Talking about the latest trends we cannot avoid the fact that mobile apps are in trend. Consequently, foresighted business owners are now enthused with excitement looking at these current stats and now look forward to   make their business mobile.  The love for mobility has grown so much so that people now prefer to go for developing a  mobile app rather than a website for their business.

Moreover, if we talk about the entertainment industry we can see that they prefer more of mobile apps rather than creating websites as according to statistics we can easily see that mobile apps have become one of the most used gadgets in the current world. People are now spending their quality time in mobile app development and this is the reason why mobile app development.

When it comes to the digital space, we can see that we have moved to a new shift in the internet stricken world which is moving towards mobility. Well, the sole idea is to stay connected wherein the mode of connectivity has been considerably changed from web to mobility. This major reason behind is the portability these devices that offer them full-time connectivity to the users.

Within a couple of years, we can see that the entertainment market has experienced a  drastic change and has adopted mobile entertainment that can understand the behavior of the users quite easily. As per Juniper Research, we know that global mobile entertainment is about to reach $65.9 billion this year.

Here we will discuss why mobile apps are a greener pasture for entertainment brands.

These mobile apps have given us the power to entertain ourselves anywhere at any time without making you wait for you to reach to your TV, theatres, DVD players, games so as to entertain yourselves, these ingenious devices that you can easily carry in your pockets are the handiest tool that is a complete package to entertain you anytime, anywhere. These mobile apps have evolved one of the best of all the for all kinds of entertainment you need.

In this ever growing media world we know that the entertainment apps, have become the most of best of all the performance is everything. The main reason you need to render the best performance to the users is that at any point if they won’t have to wait to buffer their games, or if their transactions get delayed, this will lead them to jump surely to the rival’s website in the very next time.

Irrespective of the business that you have which is video, news, gaming or gambling, this is all about responsiveness as well as delivery of the websites and everything is dependent on how well your mobile app has been developed and whether they perform well or not. These people are world leaders and innovative thinkers who come up with innovative ideas and to build these apps they hire iPhone app developers who not only have the expertise but the experience in developing intuitive and feature rich mobile apps that suffices the need of modern web music lovers.

We already know that these stalwarts in the entertainment brands were built on to cater in both movie theaters as well as television screens and eventually now we have seen the advent of mobile apps. However now with mobile — they have expanded their seams, and now they can now reach the audiences via ‘touch’.

The best thing is that it is present our pocket, available at out fingertips and remains connected with us throughout. These game studios are primarily based on mobile, and they treat their content to be a service.
Due to this, the content primarily based to cater the needs of your audience and this further must be regularly updated.

As the internet has woven us together and due to this the choice has gone very eclectic, therefore people wish to listen to music all around the globe rather than sticking to one genre or language. These mobile apps such as SoundCloud, Spotify Music, Deezer Music, Pandora, iHeartRadio and several others are such apps that are quite famous among the music owners.

What’s next?

Mobility certainly has a bright future ahead when it comes to the entertainment industry. Moreover, an advent of new technology enables the users to render a great user experience and get more considerable growth in the industry. This certainly helps you to get a rise when it comes to mobile content consumption using mobile TV and video-rich service.

We can certainly not overlook the opportunities provided by mobile app development such IoT and wearable apps for devices that can be shown in the M&E industry. Wherein along with this, technologies such as  Augmented Reality, Virtual Reality, 3D, Peer to Peer services are making mobile app development quite an intriguing task thus making entertainment services quite rich as well as user engaging. Therefore, it is advised to you to utilize the opportunity before everything becomes very monotonous.