Mobile App Development Trends to Look for in 2018

Launch and the usage of highly smart gadgets such as smartphones, tablets, iPads and portable devices is on the rise and has also seen the arrival of mobile apps. We have even witnessed the outstanding growth of these apps which is increasing with each and every passing month and year. According to a research report, millions of mobile applications have been downloaded billions of time for iOS as well as Android platforms. Talking about the current trends, the social media applications are still leading the technique forward followed by Google apps.

Shortly we will be welcoming the new years 2018 and the mobile app development trade is going to get even steeper where getting your mobile app famous on the App Store will possibly be toughest task for app developers. Hence having a knowledge of mobile app development trends of 2018 will be highly useful and productive. Now we will discuss the prominent mobile application development trends which will prevail in 2018.

AMP (Accelerated Mobile Pages)

Now users are short of both patience and time. With the launching of AMP, the page loading on mobile will get reduced a lot. Other than this amazing trend, another fantastic function announced by Google is isolated search index just for mobile web. Looking from the SEO point of view, this can change the entire app development approach. AMP will enable the developers to develop rapidly loading websites and mobile apps. This will greatly reduce the bounce rates and increase performance across various mobile devices.

Artificial Intelligence and Machine Learning

Now people are hiring that app development company which can implement AI in mobile apps. Mobile apps are interestingly getting intelligent and learning users preferences quite fast. You consider any sector, virtual personal assistant, IoT, cybersecurity, intelligent apps, everyone is turning towards AI and machine learning. In 2018, Artificial Intelligence will be used in the construction techniques and boosting capabilities of mobile application. This is also the reason why major market players like Google, IBM, eBay and Facebook are hiring more people who are expert in Artificial Intelligence. It is expected that AI market will reach by $47 billion by the year 2020.

AR (Augmented Reality) and VR (Virtual Reality)

If you are aware of the modern mobile app trends then AR and VR are not new for you. AR and VR mobile apps have revolutionized the gaming and entertainment industry. VR devices like Samsung Gear VR (mobile virtual reality headset), Google Cardboard (Virtual reality platform), and Oculus Rift (virtual reality headset) are gaining huge popularity. Games like Pokemon Go and Sky Siege are examples of AR games. AR technology has tremendous potential to influence consumers to engage better.

Mobile App Security

Security of smartphones has become very important because of the amount of personal data it stores. Apps with inbuilt security features are making a large difference in the application space. IoT involves large amount of data being transferred between devices when they communicate. Hence mobile app security will be a key trend in 2018. iOS is also switching to Swift programming language which is more secure and reliable then Objective C.

Mobile Payments

There has been a huge shift to the m-commerce with the boost in e-commerce apps and mobile banking. This has been encouraged more with the Google Wallet and Apple pay. This trend was strong in 2017 and is expected to get more stronger in 2018 as well.


The new trends in the mobile app development industry are changing the landscape of the entire world and bringing a kind of resolution. The trends like Artificial Intelligence, Machine Learning, AR, VR, IoT, Mobile payments will be in focus in 2018 and they have to capability to change everything right from the way we do shopping, or we live at home, or interact with gadgets, to gaming, entertainment, travel, m-commerce, chatting and almost everything. Mobile application development companies should follow these trends if they want to remain in the competition.

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