Why Some Mobile Apps Fail To Grab The User Attention?

Around 80% of the smartphone users, uninstall the app which is not valuable or doesn’t meet their expectation. It’s really important to have a loyal customer base so that you can gain a stronghold in the market. As an app owner, it’s your responsibility to keep a check on the new and existing customers.

In this blog, you will be reading about few strategies that an app owner can use to make their app productive. The first thing you need to do is hire Mobile Application Development Company that has plenty of industry exposure and also possesses a team of creative app developers. At present, the mobile app stores are flooded with apps so you can yourself see the level of competition which you have to face in the market.

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As per the latest stats, Google Play Store has around 2.2 million applications while Apple’s App Store has around 2 million applications. It is predicted that by the end of the year 2017 these figures will rise three times. Among all these apps, there is also the number of applications that end up getting permanently deleted from the user’s device. There are several apps that wind up with poor audits and inappropriate ROI. Given below are the most common reasons why the apps fail:

Unable To Understand Target Audience:

Before opting for Mobile App Development Services make sure you do a bit of a market research so that you can figure out the target audience for your app. You should develop an app which should be both feature-rich and user-friendly. Along with that, you should also keep a tab on the needs of your target audience.

Incompatible User Experience:

In most of the cases, users simply delete those apps which have a complicated user-interface. Make sure you give appropriate consideration to stage particular UI/UX rehearses. Overlooking these is an expensive error. Before publishing an app, you can also launch the beta version which will help you know the flaws in app’s UI or UX.

Improper App Designing:

All the mobile devices work with different styles and have distinctive motions. Keep this thing in mind that while developing an effective and highly composed app, great UI can quickly boost the client experience which will surely help you pump out more benefits. Make sure you publish two different versions of your app which should be compatible with both iOS and Android.

No Unique Features:

Uniqueness is the key to gain loyal users. Keep a check on the rival apps and add new elements in your app that will help you gain an edge over your competitors. By adding new features you can keep the app users hooked for a longer time period. Additionally, remember that never dispatch an excessive number of components in mass as the user may get confused and will end up deleting the app.

Poor App Marketing Strategy:

If you don’t have a great marketing strategy in place then you cannot reach out to your target audience. It will be good that you should hire experienced marketing firms which will promote the app on your behalf. App marketing is done at both pre-launch and post-launch stages. You can also make compelling utilization of the web-based social networking sites which will help you in getting in touch with potential users. 

These 5 Factors Make A Successful Mobile App

Mobile phones have become reliable devices of the modern world. According to a survey conducted by Google, the beginning of 2016 showed that more than 70% of desktop application users have switched to mobile apps. Android smartphones are ruling the mobile market because they have achieved a lot and so have its robust mobile applications. Considering the latest trends and benefits, creating a mobile application can be termed as one of the best business to strengthen your brand and increase your prospects and profits.

People love to get on their smartphones to shop or play games and much more on the go. At any time and any place, android phones allows getting information on various products and services. It is the mobile application development, which makes it easy for the viewers to find out what they are looking for in a more systematic way. For the application to provide a crisp experience to its users, there are 5 primary elements which have to be available in any app.

  • Smooth App Navigation

 If you consider all the successful apps of the past 5 years, you will notice one common element. It is the ease of navigation. Easy navigation is a ‘must-have’ for an app. Ultimately, it is the user that decides if the app is a hit or a fail. So, keep the app interface intuitive and interesting. Create the app from a user’s perspective. This will help you to add all the important aspects in an organized manner.

Mobile apps development services

  • Excellent Responsiveness

 An attractive app with a poor performance is no good. It is as simple to quote. Along with making the mobile app development look beautiful, Ensure that the app users have a pleasant time switching from one section to another. Delayed switching is annoying and is frowned upon by app users. The app loading time should also be quick and reliable. Applications that are slow and less responsive simply end up losing customers. Use graphics that do not pull down the app performance and also enhance the functionality.

  • Cross Platform Compatibility

 If your app fails to perform on all the popular mobile operating systems, do not have any expectations from the app. Nothing is more discouraging than a mobile app which fails to perform on all mobile operating systems. You might be targeting android market as android is most popular OS today, but ensure that other platforms like iOS and Windows are equally potential grounds.

  • App Security

The application should provide a secure user experience. Identity theft and hacking are on a rise these days. Take relevant measures for users safety. Look out for the latest security solutions which are reliable to achieve the best results with your app. Along with the app, give your contact information to users so that they can get assistance whenever they need.

  • Main Website And Social Media Linking

 It is impossible to stuff a mobile app with all the information. The app is definitely relevant, but the main business website has all the smallest of details about the products and services. The mobile app should be capable to link its users to the website. Similarly, add social media sharing buttons to maintain your potential customers across all platforms.