How To Enhance The Mobile App Engagement Rate?

As per the recent market survey reports, approx 70% of the users delete the app within first two months of its installation. Today user retention and customer loyalty have become one of the biggest challenges for the app industry and developers. To retain the users, an app owner should develop a highly engaging app that is capable of keeping users hooked for a very long time.

Factors like low engagement and retention represent the failure of a mobile app. While things like usage sessions, active users, the number of downloads and retention rates determine the success of a mobile app. Nowadays, the Android application development has become quite easy but maintaining the user base is still a tough nut to crack. Users quickly switch to a new app that offers better features and functionalities. Just developing and publishing the app on app stores is not sufficient, the real challenge lies in gaining and establishing a loyal customer base.

With the help of a reliable and skilled Android app developer, a person can launch a highly engaging app which will surely retain a good amount of users. Once you have submitted your app to the Google Play Store, now it’s time that you inspire as many as audience possible so that they continue to use your app. This will in return increase the monetization opportunities for you. To compete in this ever-changing market, every app owner wishes to maximize the app retention rate and converting the first-time user into the loyal user is the best way to do so.

You should look out for a trusted android development company that offers complete technical support services for the app. Given below are the few strategies which will help you increase app engagement and retention:

Create value

An app is worthless if it is not able to create any value for its audience. Every user has his/her own priorities so as an app owner it’s your responsibility to regularly remind you users about the app. These little things will always keep your app on the top of user’s mind and also lures them to use the app again & again. To establish a loyal customer base, you need to create an app which brings value to them.

Engage your users

There are different channels through which you can keep your users engaged. If you deploy these methods in a right manner then you can quickly gain the retention of several lost users. There are different ways by which you can keep your users engaged: Emails, Push Notifications, Discounts etc are the most common ones.

Delight your users

The best way to make your mobile app successful is by having the in-depth know-how of what exactly your users are looking for and how efficiently you can deliver that particular information to them. People always stay busy with those apps that provide them with some value and also assists them in making their routine tasks easy & hassle-free.


In this blog, you will read about few crucial strategies which would assist you in increasing the user engagement and retention. Make sure you hire a skilled app developer who possesses latest tools & techniques in his arsenal. 

How to install Android SDK on Windows & Mac OS?

Thanks to the latest package from Google Inc. installing the Android SDK (software development kit) has become far easier. This one SDK file will give you almost everything that will help you communicate with the with your mobile phone via the USB port. The SDK files consist of several tools like ADB (Android Debug Bridge) and Fastboot which will make your communication stronger and stable.

Android App Developers

If you are planning to use SDK for Android app development, then this article will assist you in installing the SDK on the Window and Mac OS.

Getting started with the Android SDK

You can download the SDK file directly from the Google. The file downloaded from the web is compressed. Thus you need to be familiar with the compressed files- and should also know how to extract the necessary setup files from the folder.You need to extract your compressed file into the following locations:

  • Windows: The root of your C: drive

  • OS X: Your home folder

  • It will be good that you rename the extracted folder to “Android development”, this will make your rest of this guide and your time with the SDK quite easier.

Installing Android SDK on Windows

If you are still using the previous version of Windows, then you can no longer set the PATH in the autoexec.bat or autoexec.nt file. Make sure you update your system’s Environment Variable settings. Here’s how you can do it on a Windows 8 powered machine.

  • Click on the Start Key of your keyboard

  • Type Environment Variables in the search box

  • As you will type, you will see an option to Edit the system environment variables. Select it

  • An environment variable window will open, choose the PATH line item in the Systems Variables Sections, then click on the Edit button.

Add the full path to the Android SDK Tools and Android SDK Platform-tools folders in the edit box which is separated by the semi-colon. The path file should look something like this:


Installing Android SDK On Mac OS X

Android App Development Services

You need to set your PATH variable on the machine powered by the Mac OS X in your bash profile. Doing so is quite easy, and all this is included in one file. In the home folder, there will be a file named .bash_profile. Open it with the text editor. Once it is opened, you might see a blank file, or it may contain some other information. All you need to do is to add a couple of lines on the top of the file:

  • export PATH=”$HOME/Android/tools:$PATH”

  • export PATH=”$HOME/Android/platform-tools:$PATH”

Save the file, and then reboot your computer, so the new PATH is sourced properly.


After some recent updates, the Android SDK has become more stable and compatible with both Windows and Mac OS. It will be good that you correctly read the instructions before installing it on your PC or laptop.

Google offers new video calling app called Duo

Carpe Diem with the launch of Google Duo, a new video calling app for Android and iOS users. According to the principal software engineer, Justin Uberti, the new Google App Duo is mobile-only and developed to be Web Real-Time Communication (WebRTC). It has taken away a plethora of hurdles behind video calling.

Duo has assured fewer dropped calls, and even supports handing off calls to and from Wi-Fi and cellular connections. It is easily available to download from Google Play and Apple’s App Store for Android as well as Apple users respectively. It is great that you don’t have to make a separate account, nor use a Google account for using Google Duo.

android app development

The application was unveiled at Google’s I/O 2016 developer conference and was further available in private beta for a summer launch. It is a great opportunity for android app development newbies to know that Duo has been focused on mainly three areas. They are:


The new Google app Duo has been developed with the focus to make the calling experience as simple as possible. It is, for this reason, there is no need for the user to make a new account. It is also blessed with a new interface. It taps easily to make a call and answer anyone at ease. All in all, we can say everything is focused on getting you into a call as quickly as possible.

The best part is that, if a user navigates away from a call, the video will automatically stop. In short, if you can’t see yourself, the person you’re also calling can’t see you.

Speed and reliability

Before the Google Duo development, the team at Google worked hard to understand different network topologies. They had spent hours to understand different network topologies, ensuring to degrade the call gracefully when packets drop.

A lot of emphases was given on handing off between the various networks. For instance, Duo tries to switch between Wi-Fi and cellular data automatically without dropping your call. Wow! It means the user can call either from home or in office premises and can stay connected even if get out of Wi-Fi range.

If the app doesn’t have two connections simultaneously; it simply monitors to see if a better connection is available. Most of the time, the app prefer using Wi-Fi. The app switch to cellular if Wi-Fi degrades or gets out of range.

Making the app feel human

The last ultimate goal was to get the app out of the way. It focuses on the other person and connects with them. It is enriched with a great feature called Knock Knock. It helps the users to see a live video of your caller before you pick up. But it is important to note here that, Knock Knock only works for people in your contacts. For Android devices, the great app operates on the lock screen while on iPhone you have to be in the app to see the video preview.

I hope you liked the features of Google Duo explained here. It isn’t going to replace your existing video app completely, but it can be a noteworthy contender in near future.