Top app trends that every iPhone app development company should follow

The demand for custom iPhone app development has been exponentially rising and there is hardly any company or brand eager to make their business flourish that is not taking the help from the app development companies for the marketing and promotion of their brands.

A brand or a company can literally die a silent death if proper promotion and marketing tools are not used. Especially, a custom app developed and designed by the professionals in an iPhone app development company can really bring a sea change in your business and how it is perceived by your target audience so that you are able to make the most out of your business.

Why Choose iPhone apps to promote your brand or business?

You may think that why should you spend much money and time investing on getting your very own customized iOS app and not choose any other option?

Well, we have a clear answer.

An iOS app will get exposure that is almost impossible with any other app platform. Most importantly, an iPhone app if developed perfectly by a professional iPhone app development company will help you make users engaged in the app and use the app for more time. It’s popularity will increase as well as the users of the app will be able to interact with the business executives and representatives.

An iPhone gives the chance to the iOS developers and companies to create apps that are able to give a breathtaking and mind blowing experience to the users of the app. Moreover, an iPhone has so much potential which the iOS developer can make use of and let the users of the app become addicted to the most interesting and entertaining features and functionalities possible.

Top app trends for every iPhone app development company:

1. Location-based apps for iOS are in trend:  

Location-based apps are much in demand these days as these types of app provides the best experience to the users of the apps and every iPhone app development company is keen on earning money by creating these types of apps. These types of apps give an amazing experience to the users of the apps.

   2. Best simulating experience with AR apps:

We can never ignore the best example of AR and VR app- Pokemon Go! It came in 2016 and swept the people’s mind with awe and surprise. No one ever thought such a “real-looking” virtuality that would blow their minds away!

3. App security matters the most:

Security is very important for any type of app specially in 2018. Whether it’s iOS development or Android app development. Talking about iPhone apps, it is the ATS in iOS 9 and further versions, that has to be followed by the iOS developers across the world. Payment or transactions and business data apps are to be built with high security so that the app users can use the apps without any issues and bugs.

   4. Dynamic app experience with Cloud technology:

Cloud technology integration into the app that lets the app users experience faster app usage because of the cloud integration into the apps. Storage becomes easier and the best part is that the things can be accessed offline also by the app users. The app developers are able to expand the storage of the app so easily as well as the app becomes flexibility.

   5. AI rules the market of iPhone app development:  

AI is already buzzing in the digital market and it holds such an amazing future that people will be able to witness some mind blowing apps in the future. Chatbots are already being seamlessly added into the apps so that the issues of the app users can be quickly solved in saving a lot of time too.

Conclusion:

So, we discussed the importance of iPhone app development for your business or the brand and why hiring a company is important for the best apps. We also mentioned the most trending app trends that the creators should integrate into the apps.

Business Takeaways With Android Applications

The Android is undeniably the most popular and scalable mobile operating system in the market today. There are over a billion android users around the world and the numbers are soaring with every passing day. The feat is astonishing and every other mobile application development platform aims for such a success. The basic reasons behind android being such a hit are quite reasonable. The technology is cheap and scalable. The open source platform allows the developers with the freedom to craft amazing applications.

The closest counterpart, which is Apple, may come with tools and SDK for the developers, but it does not match the freedom of the android platform. The other leading mobile app developers like Google and Verizon are making use of the framework as a reference to come up with better solutions. By keeping the standard of scalability similar to android, they have been able to come up with satisfying results.

With android devices being the first choice of the people, thousands of people are joining the android community. These people come from all kinds of locations and communities, which represents the outreach of the android technology. From a common man to a corporate personnel, android is becoming the choice for devices and operating system.

Android apps have served the businesses and various corporate sectors around the globe in an unimaginable way. The ever evolving android app development has always proven to be a low-budget technology capable of crafting something remarkable. A developer or the app admin doesn’t have to worry about the costs to development. The mobile apps are coded in Java, which is the basic programming language. So, it is easier to code and modify the app program whenever required.

With the dedicated team and latest tools for app development, android apps can be created in no time. Professional Android application developers make use of the scalable platform for programming the android apps. A developer just has to pick the right tools and resources, in accordance with the need of the business and give rise to an amazing app. The android framework enables a flexible and precise distribution mechanism that increases the availability of the developed apps to a wide range of users.

Android application development

There are many third party mobile app stores which host the new apps and latest versions of the existing ones. The Google Play Store is the official place to get Unlike the Apple’s App Store, most of the apps for android can be downloaded for free. There are no strict guidelines unlike many other mobile app platforms to get to your desired app. Apart from the Play Store, there are many other android markets such as Amazon, which can be considered to get the latest apps.

In a short period of time, the mobile app market has brimmed with some elite android developers who can create complex applications, keeping the cost and time to development to the minimum. In order to work on the android SDK, it costs practically nothing as all the tools are available for free. All it takes is an effective android development team which can deliver a competitive app that has all the necessary ingredients for the success of a business.

How To Enhance The Mobile App Engagement Rate?

As per the recent market survey reports, approx 70% of the users delete the app within first two months of its installation. Today user retention and customer loyalty have become one of the biggest challenges for the app industry and developers. To retain the users, an app owner should develop a highly engaging app that is capable of keeping users hooked for a very long time.

Factors like low engagement and retention represent the failure of a mobile app. While things like usage sessions, active users, the number of downloads and retention rates determine the success of a mobile app. Nowadays, the Android application development has become quite easy but maintaining the user base is still a tough nut to crack. Users quickly switch to a new app that offers better features and functionalities. Just developing and publishing the app on app stores is not sufficient, the real challenge lies in gaining and establishing a loyal customer base.

With the help of a reliable and skilled Android app developer, a person can launch a highly engaging app which will surely retain a good amount of users. Once you have submitted your app to the Google Play Store, now it’s time that you inspire as many as audience possible so that they continue to use your app. This will in return increase the monetization opportunities for you. To compete in this ever-changing market, every app owner wishes to maximize the app retention rate and converting the first-time user into the loyal user is the best way to do so.

You should look out for a trusted android development company that offers complete technical support services for the app. Given below are the few strategies which will help you increase app engagement and retention:

Create value

An app is worthless if it is not able to create any value for its audience. Every user has his/her own priorities so as an app owner it’s your responsibility to regularly remind you users about the app. These little things will always keep your app on the top of user’s mind and also lures them to use the app again & again. To establish a loyal customer base, you need to create an app which brings value to them.

Engage your users

There are different channels through which you can keep your users engaged. If you deploy these methods in a right manner then you can quickly gain the retention of several lost users. There are different ways by which you can keep your users engaged: Emails, Push Notifications, Discounts etc are the most common ones.

Delight your users

The best way to make your mobile app successful is by having the in-depth know-how of what exactly your users are looking for and how efficiently you can deliver that particular information to them. People always stay busy with those apps that provide them with some value and also assists them in making their routine tasks easy & hassle-free.

Conclusion

In this blog, you will read about few crucial strategies which would assist you in increasing the user engagement and retention. Make sure you hire a skilled app developer who possesses latest tools & techniques in his arsenal.