In last few years, Mobile apps have become extremely popular and now everywhere and for each business, we see mobile apps. Whether it is business, users or enterprises, everyone is keeping their focus on mobile apps. Also the trends in the mobile app development market keep on changing hence the developers have to keep them updated with latest trends to deal with the ever-increasing competition.
As the field of mobile apps development is evolving hence if you will not adopt the new changes then soon you will be out of the market. If you are a user, a business owner or a developer, you must be thinking which trends to follow. The simple answer to this question is to follow the mobile app development as a whole. The trends which were in focus in 2017 are also continuing in 2018. Virtual Reality (VR), Augmented Reality (AR), Machine learning, M-Commerce, Artificial Intelligence (AI), Internet of Things (IoT) are some of the latest trends. If you are keeping a track on the latest trends then the app development will also be latest and long lasting. If you have not opted them yet then it is right time to go for them. In this article, we will now discuss some of the key reasons why you should give top priority to mobile app development.
Mobile Commerce is Rising
Mobile commerce is gaining lots of momentum in last few years. While it was just 10% in 2012 but has reached 31% in 2018. Also you will see tremendous growth in the m-commerce in near future. An impressive sale of $5.3 billion was noted in the US out of which $2 billion was made through mobile. This is a huge contribution hence no one will wants to miss out the opportunity on mobile apps. China’s E-commerce company Alibaba has the record for sales of $25 billion in a day.
Mobile Conversion Rate has Shot Up
You should Hire Mobile Developers as soon as possible to build your app if you want to get the benefit of high conversion rate. The mobile conversion rate has shot up by 30% in this year as compared to last year. Main reason of this huge growth is because of the digital wallets like Apple Pay, Amazon Pay and PayPal. Mobile apps have simplified the frustrating process of buying and payment which has resulted in drop in the abandon rate and increased the conversion rate by up to 10% more.
Better Customer Relationship Through Mobile Apps
A business mobile app offers customers a way to access your services and products directly. If you are a product based company then you have to show all of your products like e-retailers. Using mobile app, you can easily send offers, discounts, notifications to customers and can even receive feedback from them in real-time in very fast way. You can even have a dedicated app team which provides 24*7 support and resolves customer’s queries with chat and in-app emails. Hence by this way you can create better relationship with your customers.
Mobile Apps Build Brand Awareness
The companies which want customer loyalty should improve their brand awareness. Now in this mobile dominating world, one of the important ways to improve brand awareness is through branded mobile applications. You can make mobile app more stylish, informative and functional as per the business requirements which will also work as a good way for marketing. You can also create the app with features which your customers really love and like keeping it well branded and beautifully designed. If your customers really like the app then they will use your app more and more and buy your products and services more frequently.
Mobile Apps Cut Down the Costs
Contact a Mobile Development Company to build your app and get the benefit of lower operational and marketing cost for your business. Mobile apps greatly cut down the cost of marketing as now there is no requirement of SMS message, brochure and paper newsletters. It also simplifies the customer communication by using instant and direct messages which are more secure. It also bring down the staff cost as now there is no need to attend phone calls. Mobile app also makes the inventory better by using the scanning of the barcode of the items.
Easy Project Management
Using mobile app you can seek and retain more customers. Also your entire team can benefit from having an app which works for internal purposes only. Logins at each hierarchy can give the employees access to groups, tasks, documents and things which are more specific to them to run your business smoothly no matter from where they are working. This is very beneficial if you have many teams working from different locations. Each team can receive notifications and updates regarding the project easily. Also it helps in sending the urgent and very important messages to all employees quickly.
We have just discussed how does a mobile app help in your business and why you should keep it on top priority. Making the brand stronger is one of the main benefit for the companies to start building their own mobile app. Mobility is also other main benefit. As mobile app resides in the mobile devices hence customers can use the application anywhere and anytime, whether they are at home, office, park or at travel. Also due to the ability of mobile apps in synchronizing with social networks, it improves the distribution of virtual content. Customers can easily share your content or information on their social networks which will lead to more branding of your product and services and more possibility of gaining more customers. All these shows that using mobile apps your business will get enormous amount of benefit and this is why you should keep mobile apps on top of your priority list if you really want to make your business a success.