Now a days Android Application Development and iOS app development have become quite popular as so many businesses want to have a mobile app for their business. But according to a research report, 94% of the users uninstall mobile apps just after 30 days from download. Even if you have spent lots of money in mobile app development and want to acquire lots of users. it is still not that easy to retain them. Hence right from the start, you need to do some extra efforts and you should have a proper plan to avoid the uninstalls. If more people uninstall your app within first month of download then it shows that there is really something wrong with your app. In this article, I will elaborate and discuss about the most common reasons for the app uninstall and how to fix them.
Reasons for apps getting uninstalled and tips that will be useful to boost your app’s performance:-
Bad Registration Experience
This is one of the most common mistake done by app developers as they make the registration process bit complex. As per research report, about 15% of uninstall happen because of poor registration process. Most common registration mistakes are:-
If you are forcing users to social login then it can be the reason for uninstall as so many people may not like it. Hence give your users different options to sign up.
If you ask too much information then many users may uninstall as they think it is waste of their time. Hence don’t ask too much information to register. You can ask for more details if needed after they started to use your app.
If your app lack localization then many people may uninstall your app. Hence you need to consider country, language and culture based differences while making people to register to your app.
Crashes and Errors
As per the research report, the major reasons for app problems are:- freezing (76%), crashing(71%) and slow responsiveness(59%). There are many other researches also, all of which say that crashes and errors causes majority of the uninstalls as about 62% of the people uninstall the app if they experience crashes, frozen or errors/bugs in the mobile app. Hence you should avoid crashes and bugs by testing and updating your app regularly.
Not Updating the App
You can talk to any Android App Development Company and they will suggest you to maintain and update your app regularly. If your app has some issues, bugs or crashes and you don’t update your app to fix them then most of the people will uninstall your app as no one wants to use the buggy app. Hence update your app regularly to remove all issues and fix it for any crashes or bugs. You should also constantly update the app functionality. You need to consider and find out what your users are thinking about your app and you should fulfill their demands regarding some additional features if they need otherwise they will leave you.
Lack of Competitive Advantage
There may be many similar apps as yours in the market already. Hence you should build your app in such a way that it offers something unique and provides a competitive advantage to the users. If your users find some better alternative than your app then they will uninstall your app and will start using your competitor’s app. As per a research, about 29% of business app uninstallations occur when users find a better app. Hence you should try to create a competitive advantage in your app to gain their loyalty and interest in your app.
Most of the people or businesses take Android App Development Services so that they get an app which is perfect in all respects. But even if you have created a perfect app monetization and user acquisition strategy still you need to keep doing lots of research about the needs of your users, issues with your app, new features to update your app, ways to retain your users etc and implement the changes and updates regularly into your app. You should make an app which people love to use. These are the things to do if you want to be successful in the market. You should think about which reasons for uninstall we have discussed and should take quick action regarding the same. After you become sure that people love your app, you can see your monetization and user acquisition strategy start giving better results.