Handy List Of Announcements At Apple’s WWDC Event 2016

Recently, the Tech Giant Apple kicked off their annual Worldwide Developer Conference (WWDC) in the Golden state, California. The event was put at the Bill Graham Civic Auditorium, where Apple announced new updates across its four software platforms. The crux of this meeting was that Apple focused on one clear underlying concept behind introducing new features: make a proper understanding for people to do things.

Of course, there are some new features which will be challenging for professional iOS app developers. But Apple is sure these were the major shifts which users were expecting, be it in Messages or the Apple Watch.

Apple WWDC Event 2016

Following are the major announcements at WDDC event, 2016.

1. Non-Apple Apps welcomes Siri

This is one of the fascinating news from Apple’s side. Apple is now welcoming third-party developers to its platform. Isn’t a great news that Apple can now interact with third party developers. Apple users can now hail Uber; it can now pay music as you demand on Spotify. Users will be able to do those things which are away from boring response which opened a Safari search result.

2. macOS Sierra

Another great news is that Apple is changing the desktop and laptop OS branding. OS X 10 will now switch to macOS Sierra. The next noteworthy feature includes the ability to auto sign-on. This will prevent the users to unlock their computers with lengthy passwords. Apple Pay will now be web-enabled, with new notification centre.

3. iOS 10

Apple’s senior vice president of Software Engineering, Craig Federighi expressed his delightfulness on the biggest iOS release. The critical updates include a newly designed lock screen with rich notifications, quick interactions with mobile apps, and expanded use of 3D Touch. A long requested feature by users is also no more awaited, they can now remove the stock iOS apps easily.

4. watch OS 3

Apple has brought new enhancements with its new launch watchOS 3 to the Apple Watch users. This new update for the third time allows Apple to launch apps faster than before. It has also launched new faces of the watches along with apps for Reminders and Find My Friends. watchOS 3 now also allow users to share their activity with friends which is another paramount and new safety feature here.

5. tv OS 10

tv OS 10 which is the name of next major version of the Apple TV’s software can now offer single sign-on for the cable logins. It will also include many Siri enrichments, as well as improvements regarding watching live TV.

6. Photos App

Apple has put some efforts on their Photos application. The update supports powerful search and filing on Apple devices by adding new object and scene detection. It also focused on all AI happens directly on the device itself. This would maintain greater privacy for Apple’s claim if the computation were done in the cloud.

7. Apple Maps

Apple is trying to fetch some good updates regarding Apple Maps as it is still threatening to Google Maps. Apple Maps is getting a makeover in iOS 10. Maps are now redesigned to provide navigation to its users. For instance, if there’s a lot of traffic ahead, Maps will proactively offer an alternative route and will save users time.

8. Apple Messages

From long time Apple Messages was looking outdated. The New functionality updates seem to have taken influence from the social media platforms likes of Facebook Messenger and Snapchat. Users can now embed YouTube videos easily. They can easily send “stickers,” or easily convert their text into emojis. Another big update includes the ability for developers to integrate third-party app functions into a chat.

I hope the above announcements at WWDC, 2016 will make the life of the Apple users easy, and will also fetch good business for the Apple app developers.

The Latest Mobile App Monetization Strategies Of 2016

With the rise of fiercing competition in the app store, 93% of the mobile application are downloaded for no cost. It is heartbreaking but true that only a handful of free mobile apps actually make enough money to sustain in business competition. The paid mobile applications do not sustain in the market because they cannot find attention from the users. If you’re under an impression that subscription alone can do wonders in application download numbers, then you’re mistaken! Apart from subscription, there are too many other things which can contribute to making your app a big hit.

Remember, all applications are different. It varies from users usage and competition level, thus, resulting in diverse monetization strategy. It can be a situation where what works for iOS development company may differ for other competent Android development company. This can be considered as a simple principle while devising a monetization strategy.

In the past few years, we have witnessed an unprecedented number of people rushing to develop mobile apps. The major reason behind developing apps is earning revenues. If you examine the mobile app revenue from 2011 – 2015 and forecasts the same revenue till 2017, it will give you a rosy picture.

Mobile App Monetization Strategies Of 2016

Here are some highlights of the previous years results:

1. The maximum growth was recorded in 2012, out of which iOS contributed majorly. It is because iOS launched iPhone 5 recently.

2. The revenue reached 445%, between 2011 and 2015.

3. By 2017 it is expected to jump by 69% over 2015 revenue.

Here is The Developer Economics Q3 2014 Report. According to the report:

1. The majority of mobile applications business could not survive or are at the borderline.

2. Half of the iOS app developers and 64% of the Android app developers are going below $500 per app per month.

3. Only 1.6% of the mobile apps earns the revenue more than $500K per month.

4. Approximately, 69% of the mobile app developers struggle to sustain full-time development from the app revenue only.

So in order to sustain in the competition, one needs to do planning strategically. You need to consider app dimensions from various prospectives. Consider the following questions:

1. What problem does your application will serve?

2. What is the USP of your mobile app? What will entice users to pay for it?

3. What business model will you use for your mobile application?

4. What is the worth of your application? Will the users be willing to pay for additional features in your application?

After you get correct answers to these questions, the next step is to proceed with app business model. Here we have discussed few famous business models that you can explore to make a right decision.

1. Free with Built-in Apps

This is the most popular approach and drives high user acquisition. To get the more features of the same application, the user can upgrade to the premium app by paying a subscription fee. This approach is good up till your free version offers some useful features and content.

2. Paid Applications

It charges money to download this application. It earns money with new users subscriptions. The paid application should be feature riched and must be able to solve users complex problems. Your marketing team must be rigid enough to convince users to buy your app instead of searching for free substitutes.

3. In-App Purchases

It is considered as a profit sharing model where users can purchase anything like consumer goods and possess commodity model.

4. Subscriptions

It is basically concerned with content-based applications. Whereas some of the content pieces are available for users for no cost, and for reading the whole content, users have to pay for full content.

5. Incentivized Advertising

Here you can let brands advertise your application and give individual promotional offers based on the activities of your users.It is basically applicable in gaming applications where certain users redeem their gifts and earn revenue.

Wrapping up

The above mentioned tactics are not enough to promote your mobile application. They should be considered with the combination of other tactics in your app marketing strategies to get the right results. With the enormous amount of applications across every niche, one cannot expect the right result of monetization strategy too promptly.

Not Just iOS, Develop Your Android Mobile App Using Swift

Apple launched Swift 2 in its last WWDC, which is an updated version of Swift, which is its programming language to program OSX, IOS, WatchOs as well as TvOs. This language is great for creating as well as to improving the efficiency and performance while developing apps and even helps to program devices for the much hyped ‘Internet of things’. Presenting to you an all new version of Swift, which also include attributes that are made to change the way we take programming.

Swift 2 is launched with power pack features that are good enough to make it easy for you to code in a simple and quite an intuitive way such as the Xcode 7 tools which allows you to develop applications that can function on Apple devices or have the possibility to make use of protocol extensions. On the top of all the features that are quite incredible for Swift is that it is an open-source language . Making Swift an open source language is one of the possibility that Apple is trying to break the operating system rule and making it easy for not only professional iPhone app developers but also for Android developers as well.

Along with this, it also comprises of a brand new model for handling errors, and it further makes it quite easy to catch as well as throw errors, makes the compilation faster and offers new Objective-C features for instance nullability and generics annotation. There are new improvements in the syntax improvements which make the code quite safe as well as clean.

Swift-Android-iPhone

Swift for iOS and Android

Swift is not just a programming language which is developed by one of the biggest companies in the world but has more to it what meets the eye. Swift has got significant support from IBM and also from several other apps such as Pixelmator, Lyft, or Vimeo.

Swift was created as a substitute language of Objective-C, with an intention to improve the programming experience of the coders.

Making Swift an open source programming language opens up a lot of discussions that whether the developers be able to render iOS apps on Android devices and what kind of reaction will Google have on this.

Now that we know that Swift has opened up to build applications for different operating systems, however, Apple still holds the control of the SDKs (Software Development Kit) which means that the developers need to make use of Mac to developer apps or software for OS x and iOS.

If Google is further going to switch to Swift, we need to take into account that the portability to Android is not quite easy.

The reason being is that then Google will need to make the complete standard library compatible with Swift as well as APIs programmed in C++, as these languages are not compatible with Swift.

As we know that Swift is going to be an open source programming language, major brands such as Google, Facebook as well as Uber contemplated on making Swift as their “first class” programming language for Android. Wherein, Facebook and Uber are also looking to make Swift the center of their operations.

We know that Java is the programming languages which is supported by Android, and as per sources, we know that Swift is not going to replace Java anytime soon. Though a litigation is going on with Oracle, which is an area of concern, sources say that Google opines that Swift when compared with Java.

Moreover, being an open source language will easily enable them to adapt it for Android without having to change its mobile structure which is itself an open source.

What is Google’s take on it?

As it is the replacement of Objective-C, Swift has quickly made it space among the developers as it is quite an easy to use language as it easily helps them to code without writing much code as well clumsy parameter which is used in other languages.

You can not copy and paste Swift from any platform. Specifically, Android would need a runtime for Swift, and this is only for the starters.

Further, Google also needs to make the complete standard compatible to swift and must support the language in APIs and SDKs. Moreover, you need to re-write some low-level Android APIs, as swift cannot support them.

When could a move to Swift happen?

Well, to be precise, Swift is not going to come to any point soon. Though we can say that Swift is growing quite quickly and as per several studies we know that it is one of the fastest growing languages and becoming an open source language is what which is working as a catalyst to its growth. As per GitHub, the language is the 11th most popular language.

It was further noted that the developers having knowledge of Swift were also in demand.

As we have discussed earlier that to migrate to Swift, Google will have to write all the API and Android services again to make it compatible. Along with that Google also need to move ahead with the control over Android, which the developers need to work hard still on to.

Advantages and disadvantages for developers

When we talk about Apple, we know that it offer high-quality products as well as reliable products. Swift which is one of the products from Apple is ideal for developers and provides ample lot of benefits to the developers:

  • An open source programming language

  • Easy to create software which is compatible with all the operating systems

  • Allows you to create an operating system of your own

  • Programming is easier since it reduces the amount of code needed

  • Offers an intuitive platform

  • Compatible with Object-C and also comprises of tool to switch from Object-C to Swift

  • It provides quite an intuitive syntax, and it resembles that with Python.

All in all!

We can see that Google has already started taking steps to move away from Oracle-flavored Java. It is now making use of Open JDK for Android rather than making use of Java API, and this might consider post-Java life. Moreover, we can see that there were talks in London which were quite exploratory, which also states that Google is yet not still not much impressed from moving on from Java.

Key factors that are responsible for Swift’s success is that it renders quite swift and speedy development. Moreover, looking at the roadmap of the language we can see that it won’t be difficult to use Swift when compared with other languages such as C++. We do have Kotlin, which is an alternative. However, this is a newbie in the development world and does not have the following similar to Swift.

The Prodigious Shift To M-Commerce

Mobile has been dominating the retail landscape according to more than five years of leading market researchers prediction. The human lives have been extended with the excessive use of smartphones and tablets. Do you remember, when last time you did not carry your smartphone while going out of your house? In fact, it is no wonder if I say that carrying smartphones is as important as carrying your wallet. They’ve transformed the way we perform our day-to-day activities, and how we communicate with our customers and companies similar.

In multiple device world, both the term “M-commerce” and “E-commerce” have gained a considerable amount of popularity. With the rise of iOS and Android phones, consumers find it easy to search and buy the products on their smartphones. This has also given a huge demand of professional Android app developer or iOS developer. However, mCommerce also fetches up certain drawbacks of e-Commerce viz. lack of mobility, privacy, security, undeveloped software tools, etc. Which further resulted in the acceleration of global mCommerce economy and anticipated to reach 100 billion USD by 2017.

Shift to M-commerce

Here are some critical reasons which have prompted the paradigm shift of e-commerce to m-commerce.

1. Offers personalized

With the enormous increase in mobile phone users, there are many reputed brands like Amazon; Snapdeal has started investing in creating world class mobile platform. The customers can now shop for wide range of products on their smartphones. Within the mobile apps, the users can check the price, expected date of delivery or the scan bar code of items. It also offers an array of information like tracking the status of the product, notification of any new offer on the purchase or exclusive launch of new products.

2. To subdue the drawbacks of E-commerce

As every coin has two sides, E-commerce has several limitations. E-commerce lacks the advantage of mobility, privacy and security concerns. It cannot be considered as a platform for complete security for making transactions despite embodying the best solutions.

3. Advantages offered by Mobile Shopping

The growth of m-Commerce has been boosted with the increase in many factors. This can be done throughout the use of smartphones, excellent UI, great loyalty programs, easy and fast access available 24/7, quick payments, etc. These factors have motivated the use of retail mobile apps.

4. Mobile Commerce would rise E-Commerce ROI

M-commerce and E-commerce are increasing a very quick speed. In a recent study, it was discovered that the return on investment on the m-commerce industry will be enormous by the end of 2016. The study was conducted on the 17600 consumers across 22 countries who are using mobile phones to shop. It resulted in the massive growth rate of 42% in comparison with 13% of the e-commerce sector, by the end of 2016.

5. No limit of Geographic boundaries

Undoubtedly, mobile commerce offers seamless interaction with the brands, retailers and business from across the globe. This has accelerated the demand of M-commerce to E-Commerce. The smartphone users have the privilege of shopping from any corner of the world instead of taking the pains of visiting the local shops of the market or country specific stores.

6. Offers huge business opportunity

The mobile shopping applications serve huge of your target market effectively, thus bringing larger opportunity to the application owners. With the rise of mobile technology, the young generation is more comfortable with digital technology, which has increased the usage of the tablets and the smart phones.

To Conclude

As discussed above, these were some top most reason why there is a significant shift to m-commerce from e-commerce. Apart from the USA, the other significant players in the mCommerce growth are India, China, Turkey, and UAE. Many of the leading e-commerce players like Amazon, eBay, Walmart have already landed into mobile-first strategy after understanding the target audience and its scope. The top fashioned website, Myntra has already taken an exit from its E-commerce website because of greater response from its mobile application.

Thus, we can say, users experience, loyalty program, and 24/7 fastest access are essential to any mobile retail apps.

Summary

Have you ever experienced how mobile applications in retail business have open a massive customer database in recent years? They have probably given increase customer conversion with it. Here is why an m-Commerce industry is in prominent demand.